What Exactly Is Data Science: Can Numbers Lie? | Alex Lundry | Chief Data Analyst for Mitt Romney’s 2012 presidential bid, Jeb Bush in 2016 | Season 6 Ep. 6 | #92

Today’s episode is a rediscovered gem from the Re-Educated archives, recorded back in mid-2022. In this conversation, I spoke with Alex Lundry, co-founder of three data and analytics firms—Redbud Consulting, Deep Root Analytics, and Tunnel Data. Each firm specializes in using research, data, and analytics to shape political, advocacy, and communications strategies. Alex also led the analytics efforts for Mitt Romney’s 2012 presidential campaign and Jeb Bush’s 2016 primary campaign. In the conversation, we delved into the ethical challenges faced by data scientists, how to avoid getting lost in the abstraction of numbers, ways to extract meaningful insights from data, and what the practice of data science really entails. It was a fascinating discussion, and I hope you enjoy it as much as I did!