130. EVs: Has Tesla lost its Mojo? - podcast episode cover

130. EVs: Has Tesla lost its Mojo?

Apr 29, 202412 min
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Episode description

We hear conflicting messages regarding the status of the EV market. On the bright side, IEA predicts 17mEV to be sold this year, EV and Hybrids reach 50% market share in China for Q1, more than 500 EV models are currently on the market. On the dark side, Tesla and BYD deliveries were down in Q1_24, Tesla revenues were down 9% compared to Q1_23 and the price war has cut the EPS in 2.

Has Tesla lost its mojo or will Elon refocus and reboot. Lots of announcements, but also a 10% cut in the workforce, and a depressed share price. Meanwhile the “Oil Street Journal” and other publications have been repeating ad nauseum (but falsely) that the EV Story is over.

In fact, EV sales in Q1 2024 were 21% higher than Q1 2023. China led the way with at 31% growth with the US and Canada at 13%, and EU and EFTA trailing behind at a 7%. Removal of the BEV subsidies in Germany showing their full impact there.

There are also a lot of questions about protectionism, as Elon Musk just declared that “Chinese automakers would "demolish" most of the world's other car companies if there were no trade barriers. Our observation is generally that the Chinese car companies are the most competitive car companies in the world,"

To discuss this and the future of the EV market, Laurent brought James Carter. James is a friend of the show and one of the top Auto experts in the world based in Toronto, Canada.

And Gerard will be back with us next week. He was simply too busy successfully selling our German Rooftop Solar company Febesol to Thermondo. But that is a story for another day.

The pod has just been named number 1 Energy Transition show. Thank you, guys. We love you all.

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PS: when referring to our friend Roger Atkins, Laurent said “Shanghai Auto Show”. Oooops its was Beijing Auto China from which he brings back wondrous stories, including a meeting with the legend Robin Zheng, CATL founder.

Transcript

With Laurent Segeland from London and Gerard Reed from Berlin. This is redefining energy minutes minutes one point thirty and job is busy closing our deal in Germany. So we brought a friend, great friend of the show, James Carter, to talk about Tesla, and EV's thank you for having me. It's great to be here with you and having a chat. So I'm going to ask the first question because we've seen the quarterly reserve deliveries and so on as Tesla

lost this module. That is a very good question when we took a look at Q one results, and frankly, I think Q one metrics for the company were not really that great. We did see revenue down, we did

see quarterly profit down on those key metrics. I'm not sure that I would be be that excited, but you know, we are seeing similar things amongst other rowing ms, and that's one of the key reasons is simply because the economic conditions, because of high interest rates, people just don't have the money that they did even two years ago to spend on cars, especially with people

in some countries paying eight ten percent on interest now. But of course, like a magicians now multiplier announcements of new models and Robotaxi of bright Future. So do you buy that or not. I'm usually always interested in what's happening with Tesla and usually fairly optimistic, but this one I wasn't. There are a couple of reasons why. The first one they announced was that there would be an update of that vehicles based on the current platform starting from Q one

next year. But that one we kind of knew that's Model Why update. And you know, we've seen Model three go through their major update this year with their Highland spec and we've actually just seen the performance version just released. But that early release is without doubt Model Why. And while they didn't say that, of course it is. That's the only one that's coming up. But you know, once beyond that is what's interesting, And frankly I thought

it was a bit of a lack of product. The first thing we noticed was that this long speculated model to or low cost vehicle has probably is probably out now. So you know, after spending a couple of years doing development, why has Tesla decided to ditch that? And there's a couple of reasons. One is China. Maybe they've just said this is just going to be

too hard, peeps. Maybe we can't actually make any money on this, and perhaps their unboxing process that they were developing perhaps didn't yield the cost down that they were hoping for. So perhaps some of that development is now going towards their robotaxi type thing that they're talking about. The thing that I'm kind of worried about is that just not too early, Like have they really solved

all the problems surrounding av design and development. You know, we have full self driving on our car this month and it's okay, but sixteen thousand dollars worth or i know now reduced price in Canada sixteen thousand or now reduced down to eleven. That seems like a lot of money for a sixteen year old driving around my cars. So basically you're saying the juice is not worth the

squeeze. Absolutely not. Now. There was an interesting quote by you know on when he was not doing his antiques on you know, other stuff. He said, Chinese atomaker will demolish and I quote demolish most of the world's other car companies if there are no trade barriers. Our observation is generally that

the Chinese car company are the most competitive cars company in the world. So that's a good segue to what's happening in China, because if we look at the EV sales in Q one twenty four, they were up twenty one percent quarter to quarter, so compared to Q one twenty three, But it was really a China story. Chinna had the thirty one percent growth, which now

leads to a penetration of fifty percent, which is absolute crazy. Of course, you can be in the Chinese market is the all European and American market combined, whereas for evs the US and Canada were up thirteen percent and Europe only seven. The reason that said for Europe was probably the removal of Subsidi in Germany. So really is it the tale of China and versus the rest

of the world. It kind of is. At the moment. I'm just going to talk about North America for a minute because it's kind of important that we understand what's happening here and then add a little bit of Europe to understand even give some more perspective on what's happening with China. When you have a

look at North America. The Inflation Reduction Act, which throws a lot of money at evs and EV supply chain, particularly batteries is in a lot of ways a let's keep China out of this mix type policy that the US government has developed. So there's a couple of implications here that we need to talk about. One is cost. So there's a lot of protectionist policies for the OEMs that are already in the North American market to come up with something and

have a big buffer and to keep the prices relatively high for evs. But the problem is is because it sort of artificially keeps EV prices high, the amount of the adoption rate for evs is kind of slow. That's one of the reasons in North America that adoption rates are slower than certainly China and certainly Europe. The other point that we should make is because the US doesn't or

North America hasn't had the supply chain that China has. It's really starting still being set up, and some of the minerals and processing plants just aren't there, although they're starting to find them and put minds in, but as we all know, minds and processing plants take a long time to build. In some ways, the inflation Reduction Act. While it throws a lot of money at it is putting the role out of EVS in North America behind schedule compared

to everyone else. Now we look at China, Europe is a bit less protectionist than the US. But at the same time, right now there's starting to be this concern that as you said that a Musk said that China will come in and take over and put OEM's at risk as well. So there's a fair chance that we'll see Europe start to add more protectionist method to prevent

that happening. But you're absolutely right that China has the supply chain they have to know how they have whatever else to make fantastic cars to really wipe the floor. And if we have a look at a really open market now, and the one that's most open really globally is Australia. You know where I'm from. There are more models in Australia being sold, more brands in Australia being sold than anywhere else in the world. Everything from Europe, everything from

Australia, everything from Asian lands in Australia. And because you've got these huge amounts of models, we have very fierce competition. You have a look at who's selling what in Australia, particularly on EV side, and you see one and two Tesla, so model Y, model Model three like Europe, like US. Okay, get that, but you have a look at four, five, six, seven, eight nine, all Chinese models. Ten is Hundaianamic five or Bobo XC forty. They started number ten best selling model and

then go down from there. So frankly, when you have a look at that openness of the market, what Mask said is absolutely right, and you can understand why Europe is looking at putting more protectionist measures in place. Our friend of the show, Roger Atkins, is currently at the Shanghai ADO Show and he texted me on a regular basis he said, there are five hundred available IV models in China. Unbelievable. This is what I don't know.

A few dozens in the US. Very different game. And you're talking about Europe. I can tell you even the German of tamakers, they're not that keen because some have developed some strong partnership BMW with cattle and others. So the fate of protectionism in Europe is still up to debate, which probably I think that that ship US sail in the US. Oh yeah, yeah, if you try to conclude the market is going to grow to seventeen million this

year. So whenever you read and I call them the Oil Street Journal and other modert publication, we explain us that it's finished. The EV market has crushed. Those guys really are for propaganda le Flet. Yeah, yeah, absolutely. The thing is, no matter where you are, whether you're in China, whether you're in your whether you're in the US, you're still seeing EV growth. You're still seeing them, not perhaps at the rate that we

saw a couple of years ago, but there is still market growth. And the other thing I think is really important to point out a lot of the OEM so refocus themselve I was kind of on hybrid and there's a problem with that, but there's kind of a long run benefit as well that we should think about. The first is the problem part is really that we're not necessarily solving the problem of getting ICs off the road. Are you getting pollution getting

carbon off our roads? And I think that is a problem. So sure, it's sure it's reduced, and particularly when we look at some of the new Toyota models and these are kind of concerning for me. Is that Toyota and some other OEMs are releasing hybrid models that aren't really improving fuel economies substantially. Like the new Tacoma I Force Max hybrid version is still only getting twenty miles to gallon US, which is what twelve liters per hundred. It's pretty

bad. So we're not making as much progress on that hybrid side to reduce carbon emissions as I would have hoped. That said, there is something really important about hybrids in the research that we've done. As soon as someone's owned a hybrid, and more particularly a plug in hybrid, their next vehicle is

going to be EV. People get addicted to electrons, people get addicted to just running on electricity and making it low cost rather than using their fuel, and they don't just want a little bit, they want to go the whole hold, and their next vehicle often becomes EV. That is good news, but the progress is just not as fast as I would have hope. Okay, James, well, thank you so much for coming on the show.

And last words before we got it today. I think the last words from me is when we look at this EV rollout, when we look at what's going to happen, in the long term, this is perhaps a bump or a bit of a dip in the road. Just like anything else that we see in life, whether it's solo, whether it's other green energy, or whatever it is, there's always bumps and dips, and maybe we're going through a little bump or dip through EV. But the long term is still the

same. Zero missions is where it's at. These are mandated by government regulations. We will see EV become by far the dominant vehicle in the twenty thirties, and that's what's going to happen, regardless of the bumps and the dips that happen in the twenty twenties. Well, James, thank you very much for coming on Readyfining Energy Minutes. Thanks Lauren, thank you for listening to

Redefining Energy. Don't forget to read the show and subscribe on Apple Podcast, Spotify, or the platform of your choice.

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