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Recruiting Insight

Ben Hess & Mark Johnsonrecruitinginsight.net

In the Recruiting Insight podcast, industry veterans Mark Johnson and Ben Hess deliver timely, relevant, and actionable insights for real estate leaders. Together, they serve as Managing Partners at Recruiting Insight, a comprehensive talent acquisition solutions provider for the real estate industry, specializing in agent recruitment, hiring, and retention.

Ben Hess is serial entrepreneur, writer, and coach who has helped hundreds of real estate companies, teams, and managers excel at recruiting. In 2006, he co-founded ThirdPool Recruiting, a new agent recruiting marketing and software company that operates in more than 100 metro areas in the United States. He also co-founded CoRecruit, a coaching and training company specializing in experienced agent recruiting. 

Mark is the former President and CEO of JPAR, a high performing real estate company with $8B in sales and 4,000 agents. Under his leadership, JPAR expanded rapidly and grew revenue 5X in five years. Mark’s passion and expertise is helping real estate owners and team leaders create the systems, structure, and processes to support their growth.

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Episodes

Learn how LYON REAL ESTATE Captured an Additional $405K in Company Dollar Last Year by Focusing on Experienced Agent Recruiting

Send us a text Our theme this season is going to be: “How’d YOU Do That?” And we’re going to talking to leaders who developed and executed a compelling recruiting strategy…that really worked. This week we’re going to be connecting with Anthony Jackson. Anthony is the Vice President of Finance and Operations of Lyon Real Estate --one of the most prominent real estate companies in central California. About 18 months ago the Lyon executive team and managers set out to increase the % of experienced ...

May 29, 202436 minSeason 3Ep. 12

How Carol Bullman from Jack Conway Recruited $139M in Experienced Agent Production

Send us a text It’s a great day to recruit! Thanks for joining us as we kick-off our summer season of the Recruiting Insight podcast. Our theme this season is going to be: “How’d You Do That?” And we’re going to talking to leaders who developed and executed a compelling recruiting strategy that produced incredible results under today’s market conditions. This week we’re going to be talking to Carol Bulman. Carol is the CEO of a Jack Conway--one of the most prominent real estate companies in the ...

May 15, 202433 minSeason 3Ep. 11

Recruiting Mastermind: Navigating the Post-NAR Settlement with Travis Robertson

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. In this Special Edition of the Recruiting Mastermind series, Mark is joined by coach Travis Robertson as they delve into the intricacies of post-settlement dynamics. Travis will present and discuss the components of an upcoming session tailored specifically for agents. He also outline essential steps for navigating the remainder of 2024. Why Listen? Leadership, guidance, and effective communicati...

Apr 25, 202453 minSeason 3Ep. 10

Recruiting Mastermind: Fire Your Excuses with Dr. Bill Dyment

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by guest Dr. Bill Dyment, author of the empowering book “Fire Your Excuses." Dr. Bill, renowned for his expertise in frontline team resiliency and workplace burnout prevention, has addressed over 678 organizations worldwide including Fortune 500 companies. With a track record of over 4,000 impactful seminars, he's a beacon of actionable steps that increase effectiveness. In this dy...

Apr 25, 202450 minSeason 3Ep. 9

Recruiting Mastermind: Real Estate Growth Stories with Michael Guthrie

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Are you ready to grow and expand? If you are, then you don’t want to miss this opportunity to join Mark and his special guest, Michael Guthrie, as they share their insights and secrets on how to attract, retain, and recruit top talent in the industry. You will hear from Michael, who has over 40 years of experience in the real estate business and has achieved remarkable success in every aspect of ...

Mar 13, 202447 minSeason 3Ep. 8

Recruiting Mastermind: Strategies for Growing Through Uncertainty with Dean Cottrill

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Dean Cottrill, Associate Partner & EVP at T3 Sixty. Dean and Mark have a lively, interactive discussion on the current state of affairs in the real estate industry and how they relate to your talent attraction and recruiting efforts. In times of uncertainty, it can feel normal for your growth plans to slow down. But, we know from history that firms can grow and thrive throug...

Feb 13, 202455 minSeason 3Ep. 7

Recruiting Mastermind: Maximizing Your Recruiting Pipeline with The CE Shop

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Do you have visibility of your recruiting pipeline through licensing? Our ThirdPool and The CE Shop solutions give you more visibility to agents in your recruiting pipeline. Plus, the Agent Essentials modules provide a deep resource of tools that enable retention and attraction with relevant content to your agents and prospective agents. Worried about the NAR verdict? During this session, we will...

Nov 17, 202344 minSeason 3Ep. 6

Recruiting Mastermind: Empowering Real Estate Leaders with David Childers

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by David Childers, the CEO of Keeping Current Matters. David and his team believe that every family should feel confident when buying and selling a home, and they’re on a mission to improve the ways real estate advisors educate and serve their clients. Mark and David will discuss the critical link between recruiting top talent and delivering a high level of service to clients. If y...

Oct 27, 202356 minSeason 3Ep. 5

Recruiting Mastermind: Empowering Growth in Real Estate with David Knox

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by David Knox, the President and Founder of David Knox Productions. Mark and David discuss the differences and the importance of training, mentoring, and coaching in your talent attraction and recruiting efforts. Whether you are a CEO, a recruiter, or an office manager you will receive tremendous value from this practical and insightful Mastermind session. Learn more about Recruiti...

Oct 09, 202351 minSeason 3Ep. 3

The Simple Psychology of Real Estate Recruiting

Send us a text Dive into "The Simple Psychology of Real Estate Recruiting" to unlock the secrets of effective real estate recruitment. This guide illuminates: Intentionality : Set a growth mindset, and apply your newfound knowledge practically. Commitment to Learning : Embrace the Learning Curve. Revisit and understand content through repetition. Action-Oriented Approach : Go beyond just acquiring knowledge; apply, commit, and act. Engage deeply with the material and be a doer. Inside, explore: ...

Sep 25, 202345 min

Recruiting Mastermind: Navigating the Future of Real Estate with Clayton Collins

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Clayton Collins, the CEO and Founder of Housing Wire. HW Media is a business media and information company serving professionals across the housing economy. Clayton is building the “Bloomberg of Real Estate” and, as such, must be a talent attraction machine. Mark and Clayton discuss the latest news in the industry and what that means to you and your talent attraction, retention,...

Sep 15, 202351 minSeason 3Ep. 4

Recruiting Mastermind: Market Implications To Your Growth Strategy with Mike Simonsen

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Mike Simonsen, the CEO and Founder of Altos Research. Mark and Mike discuss current market conditions and the implications for your retention and recruiting efforts. Running a real estate business or team is challenging, especially during times of economic uncertainty. That's why we want to provide you with insights and strategies that you can use to overcome any obstacles that ...

May 19, 20231 hrSeason 3Ep. 2

Recruiting Mastermind: Growing Your Real Estate Firm During Challenging Times with Steve Murray

Send us a text Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Steve Murray, the Co-Founder of REAL Trends and Partner in REAL Trends Consulting, which is the leading firm in residential brokerage throughout the U.S. and Canada with specialties in valuation, mergers and acquisitions, business analytics and senior management consulting. Mark and Steve share some interesting data and practical ideas to help you with your recruiting strategy, ...

Mar 03, 202353 minSeason 3Ep. 1

Find out What Veteran CEO RICK DAVIDSON Focuses On During Uncertain Times

Send us a text It’s a great day to recruit, and thanks for joining us as we kick-off our fall season of the Recruiting Insight podcast. When the storm clouds start gathering on the horizon, it’s helpful to connect with some seasoned executives who have led real estate organizations through difficult times. This week, we’ll be strategizing with Rich Davidson, the founder and CEO of Cairn Real Estate Holdings. Cairn is a nationwide real estate investment firm focused on building a network of indus...

Sep 07, 202233 minSeason 2Ep. 15

Learn how RYAN O’NEILL’S Real Estate Team became the Best Place to Work in Minneapolis

Send us a text Hey, it’s a great day to recruit, and today we’re making a stop in Minneapolis to check in with Ryan O’Neill. Ryan is the founder and team leader of The Minnesota Real Estate Team. This is an appropriate name because they have been the #1 selling team in the State of Minnesota for many years. Ryan started his team in 2005 (long before teams were common in the real estate industry) and built it into an organization that is much larger and prominent than most brokerages. Last year, ...

Jul 27, 202233 minSeason 2Ep. 14

Lean how CHAD DUMAS from Reece Nichols Recruits Dozens of High-Performing Agents each year

Send us a text It’s a great day to recruit, and today we’re making a stop in Kansas City and checking in with Chad Dumas. Chad is the Senior Vice President of Brokerage for Reece Nichols and manages one of their largest offices. For you those of you who don’t know, Reece Nichols is the 800-pound real estate gorilla in the Kanas City metro area. They have 27 company-owned stores and more than 25 franchises spread across Missouri and Kansas. And there are about 3000 professional agents who keep al...

Jul 20, 202233 minSeason 2Ep. 13

Learn how Sarah Zdeb, the Founder and CEO of JPAR Carolina, Grew Her Start-up Brokerage to 100+ Agents in Under 3 Years

Send us a text Many of the Recruiting Insight listeners are owners of single-office brokerages, leaders of real estate teams, or managers of offices that need to grow. If you’re in one of these positions, I think you’ll find Sarah Zdeb’s story both inspiring and insightful. Sarah is the founder and CEO of JPAR Carolina Living. She started her franchise from scratch and grew it into a multi-office company with more than 100 agents. And this year, she is on track to grow by a net 50 agents again. ...

Jul 13, 202234 minSeason 2Ep. 12

Learn How Jeremy Lambert from Your Castle Real Estate Hires More than 300 Agents Per Year

Send us a text There has been much debate over the years on the best way to structure the real estate recruiting function in a brokerage. Some leaders believe it’s best to have first-level managers heavily involved in the recruiting process. After all, wouldn’t a recruiting prospect want to connect with the manager with whom they’ll be working? Others believe a centralized approach is more effective. Doesn’t it make sense that results would be better if a recruiting team was exclusively focused ...

Jun 28, 202224 minSeason 2Ep. 11

How to Use Artificial Intelligence and Machine Learning to Supercharge Your Recruiting

Send us a text In today's podcast, we'll be joined by Rob Keefe. Rob is the founder and President of Relitix Relitix helps real estate brokerages use data, artificial intelligence, and machine learning to make better management decisions, recruit and coach more effectively, and find new ways to stick it to their competitors. Full disclosure: Rob and I have something in common besides real estate. We were classmates together at the Naval Academy some 30-odd years ago, and we both spent time as na...

Jun 22, 202228 minSeason 2Ep. 10

The Proven Formula For Hiring High-Quality and Productive New Agents

Send us a text Today we’ll be joined by Stephanie Robertstad. Stephanie is a recruiting coordinator for Berkshire Hathaway Home Services Fox and Roach Realtors. For those of you who don’t know, BHHS Fox and Roach is the flagship franchise in the BHHS network. They were recently ranked #1, for the sixth year in a row, and show no signs of slowing down. They are headquartered just outside of Philadelphia, but they have more than 5,500 agents and over 75 offices spread across Pennsylvania, New Jers...

Jun 15, 202231 minSeason 2Ep. 9

The Case for Hiring Selling Mangers Who Recruit

Send us a text In this podcast, we’ll be connecting with Dave Caveness. Dave is the President and CEO of Carpenter Realtors in Indianapolis. During his tenure with Carpenter, he grew his company from seven small neighborhood locations to more than 30 offices that are strategically located in central Indiana. They are now more than 650 agents strong, and recruiting continues to be their primary focus. The discussion with Dave started off strategic as he shared the subtle yet powerful advantages o...

Jun 08, 202227 minSeason 2Ep. 8

How to RECRUIT Your Way to a 100 Agent MEGA-TEAM

Send us a text Today, we'll be connecting with Lisa Chinatti about recruiting and retention in the crazy world of real estate teams. She is the person the large real estate portals have nicknamed the Beast of the Northeast, and today, you’re going to find out why. Lisa and her business partner Jason Posnick were pioneers in the mega-team movement that has swept across the real estate industry. What’s a mega-team? It's a team that is so large, it makes most brokerages look small. And yet, it stil...

Jun 01, 202229 minSeason 2Ep. 7

VANESSA MOUTON shares how to RECRUIT $27M in EXPERIENCE AGENT Production in 10 MONTHS

Send us a text Vanessa is the Managing Broker of the Berkshire Hathaway HomeServices Office in Cary/Morrisville region of North Carolina. She has been making a bunch of noise in the real estate industry for the last 18 years. She established her career as a high-performing independent agent and later co-founded the Triangle’s “Real Estate Chix” team—one of the most successful real estate teams in the central North Carolina. Prior to real estate, she worked as a marketing and advertising professi...

May 25, 202224 minSeason 2Ep. 6

Laurie Brill Shares How to Go From 10 to 190 Agents in 48 months

Send us a text Welcome to this episode of Recruiting Insight. It’s a great day to recruit. Laurie Brill from Howard Hanna Real Estate Services stopped by to talk with us today about the great recruiting work she has done during her career. If you haven’t met Laurie—prepare to be amazed. She has really done it all! For the first 18 years of her career, she was a full-time, high-performing Realtor. During that time, she started and ran two successful teams. She then founded and managed her own bro...

May 18, 202228 minSeason 2Ep. 5

Gina Verbanac Reveals How She Hired 526 Agents Last Year

Send us a text Ben Hess talks with Gina Verbanac on how to get more agent recruits. Gina shares her best tips and tricks to achieve hundreds of hires. Love Recruiting Insight? Subscribe to Recruiting Insights' Best Content! https://recruitinginsight.us/

May 04, 202219 minSeason 2Ep. 3

Mark Johnson shares his Recruiting Secrets

Send us a text Learn Mark Johnsons' best recruiting secrets to success. Love Recruiting Insight? Subscribe to Recruiting Insights' Best Content! https://recruitinginsight.us/

Apr 29, 202217 minSeason 2Ep. 1

Interview with Robert Gideon II

Send us a text Robert Gideon, Owner of NextHome Central Real Estate in Oklahoma City, joins the podcast to share his experience building a real estate business from the ground open and juggling business operations with recruiting objectives. Robert and Ben also discuss the strategies that have produced success with both new and experience agent recruiting and how ThirdPool and CoRecruit have contributed to that success. You can engage with other Recruiting Insight content by visiting https://rec...

Aug 27, 202120 minSeason 1Ep. 6

Solving Experienced Agent Recruiting Challenges

Send us a text Have you ever wanted to follow a high-performing recruiter or hiring manager around to see what they do to be successful? Ben shares the top three things that he has observed from recruiters and hiring managers who have been successful with experienced agent recruiting. You can engage with other Recruiting Insight content by visiting https://recruitinginsight.us You can also learn more about ThirdPool Recruiting by navigating to https://thirdpool.com For coaching on experienced ag...

Feb 12, 20218 minSeason 1Ep. 5
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