Creating Events That Sell - Community-Driven Lead Gen Experts Julia Nimchinski and Justin Michael
Episode description
Welcome back to the Recruiting Better Podcast with me, Ben Browning.
This week I’m joined by Julia Nimchinski and Justin Michael, the Co-Founders of Hard Skill Exchange, the world’s first on-demand 1:1 skill-building marketplace for GTM, and the co-authors of Reinventing Virtual Events.
They shared some insights from the book, such as the psychological benefits of interactive virtual events.
We also talked about:
The role of polarity at events
The importance of understanding marketing data
Using different formats to stand out and engage your audience
Checkout our partners:
Search Stack, the digital marketing agency levelling up the recruitment industry. To learn more about our sponsor - Click Here
Outstation, the end to end sales intelligence and email marketing platform driving replies and meetings from your outreach. To learn more about our sponsor Click here
Follow this link to join the Recruiting Better community - Click Here
To get a copy of Julia and Justin’s book, Reinventing Virtual Events - Click here