Getting over 1 million YouTube views with a small & scrappy team featuring Ali Schwanke

There's no such thing as one size fits all in content creation. But regardless of your chosen format, two questions must be answered: who you want to make it for and for what purpose. From there, you can start experimenting and playing with different styles, and after publishing a certain number of videos or blog posts, measure their performance to establish what works.

In this episode of Recorded Content, we welcome Ali Schwanke, the CEO of Simple Strat. Ali and her team create and host the YouTube series, HubSpot Hacks. During our conversation, Ali shared the rationale behind choosing YouTube as a content distribution channel, their content strategy, the importance of niching down and asking for feedback, and how these videos fit her company's broader marketing strategy.