From idea to greenlight: A step-by-step guide to developing a podcast business plan with Justin Brown

“Starting a podcast is no easy feat, and creating a great show is even tougher," says Justin Brown, Co-Founder of Motion and host of this episode of Recorded Content. He explains that the key to starting a successful podcast is having a plan in place for leadership. 

But where do you even begin with planning a podcast? Format, host, topics, design, equipment, episode frequency, distribution, KPIs... it's a lot to think about. 

That's why we created a 3000-word blog post, an editable PDF workbook, and this specific podcast episode to break it all down. In this solo episode, Justin covers why a podcast business plan is essential and what key components it should include. Plus, Justin shares the metrics you need to keep an eye on to measure the impact of your podcast once you get going.