Episode 22 - Reconnected with Steve Gaither

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Dive into the world of brand strategy and channel marketing with Steve Gaither, Founder of Architect CPG, a Brand strategy and outsourced CMO company. With over 20 years of experience in the industry, Steve has helped brands like Real Good Foods, Smith Foods, and Mush achieve market success.

Key discussion points include:

• Steve’s approach to understanding the 4Cs (company, category, competition, consumer) and leveraging data-driven decision-making.
• Tactics for TikTok, Amazon, DTC, and retail shopper marketing, including budget allocation and measuring performance.
• Why sales matter more than followers and the benefits of integrating organic and paid content.
• Tips for creating effective packaging that resonates with consumers and stands out on the shelf.

Steve’s practical, data-first perspective offers actionable takeaways for brands looking to scale and stand out in a competitive market.

LISTEN now to learn from a CPG expert shaping the future of brand strategy!