Jesse Genet, CEO, Lumi (Code Commerce 2017)
Sep 19, 2017•12 min•Season 14Ep. 17
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Episode description
Lumi CEO Jesse Genet talks about how an ordinary cardboard box gets made — and how those boxes are taking on a new life in e-commerce. For companies that no longer operate physical stores, packaging has become the “modern storefront,” Genet says, and what a box looks like and what is printed on it has a huge impact on the customer’s experience.
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