Bayard CEO Louis Naviasky
Apr 10, 2022•19 min
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Episode description
Bayard Advertising – is a full-service advertising agency focused on recruitment marketing. The company has seen a 59% increase in recruitment advertising since the start of the pandemic. Joining me to discuss the trend is Louis Naviasky, their CEO
TOPICS
- What are the major trends you are seeing in the recruitment marketing / HR space?
- What should companies consider when thinking about ways to combat the Great Resignation?
- How is equity being used to attract and retain employees?
- Why are companies doubling down on recruitment advertising?
- Have job related keywords gotten more expensive
- What are some of the creative tactics companies are employing to attract candidates?
- Tell me a recent success story about what Bayard did for one of your clients to help bring inmore applicants?
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