Rebrand with RuthAnn - podcast cover

Rebrand with RuthAnn

RuthAnn Rafiqwww.rartspace.com
Rebrand with RuthAnn is the podcast for entrepreneurs for whose businesses are growing faster than they can keep up with. Rebranding is key to transforming how you show up online – when you have a modern, strategic and elevated brand your business can grow and scale with clarity, confidence, and credibility. But DIY shouldn't be your go-to anymore. You need an expert in your corner. RuthAnn Rafiq, owner of R Artspace, has been designing brands and websites since 2016 and has worked with dozens of women to elevate their online presence. Using expert interviews and client BTS, this podcast sheds
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Episodes

53: My Best Financial Year in Business, Adding a Baby, Tough Lessons, and More in My 2024 Year-End Review

Hey friends! It’s that time of year when I look back and list my top 10 wins along with lessons I’ve learned along the way in my annual Year End Review. This is a fun, honest look at the things I’m celebrating - both personally and professionally - challenges, and everything in between. This year stretched me in ways I didn’t expect, from big business breakthroughs to messy and beautiful mom-life moments. I’m sharing what worked, what didn’t, and the lessons that helped me grow (spoiler: trustin...

Dec 31, 202432 min

52: How to Know When You’re Ready for a Rebrand [REPLAY]

Hi friends! I hope December is treating you well so far. Today, we’re diving into a throwback episode that’s a listener favorite: How to Know When You’re Ready for a Rebrand? This topic comes up all the time with clients who are wondering if it’s the right time to take that next big step in their business. In this episode, we break down the signs that might show you’re ready for a rebrand, the mindset shifts to prepare for, and how to set yourself up for success. By the end of the episode you’ll...

Dec 17, 202423 min

51: LIVE Website Audit with Tips to Improve Your Own Site [REPLAY]

Hi friends! Welcome back to Rebrand with RuthAnn. I’ll be honest—I planned to record a fresh episode about growth in my business this year, but life had other plans. My kids and I have been battling sickness for weeks now (mom life, right?), so today, I’m sharing one of our most-loved episodes from the archives instead! This episode is all about giving your website the ultimate glow-up with a live website assessment. The Site Success Audit (previously the Revive Brand + Website Assessment) is a ...

Dec 03, 202421 min

50: Refreshing Your Brand for 2025? 5 Steps to a Powerful Uplevel [REPLAY]

Hey friend! Just a quick note – this episode is a replay from last year, right around this time. With the holidays fast approaching, it's the perfect moment to revisit these ideas. Enjoy listening and happy refreshing! It’s mid-November and this is the time of year when a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process. In this episo...

Nov 19, 202423 min

49: How to Build Self-Trust with Emily Sloan

Hey friends! I’m so excited to bring you a powerful conversation today with my friend and expert in self-trust, Emily Sloan. Emily has built an incredible career as a therapist specializing in trauma, and she’s developed a unique framework she calls the "Self-Trust Model" that’s all about helping women move beyond self-doubt and into real confidence. In this episode, we discuss what it means to trust yourself, especially when you’re making big life or business decisions. Emily shares her journey...

Nov 05, 202430 min

48: Should You Talk Politics in Your Business? My Honest Take

In today’s episode of Rebrand with RuthAnn, I’m tackling a topic that’s been on my mind for a while: should we, as personal brands, bring up politics in our businesses? To be honest, I’ve been nervous about discussing this, but I think it’s important, especially with everything happening in the world right now. I will share my thoughts, hesitations, and some key questions I think we should ask ourselves before sharing anything political on our platforms. This conversation is for anyone wondering...

Oct 22, 202414 min

47: Productivity Tips for Working Moms with Ashley Freehan

Today, I’m super excited to bring you a heartfelt chat with the amazing Ashley Freehan. Ashley is an entrepreneur and productivity coach who expertly balances running her business while raising kids and managing their homeschooling. It's not all sunshine and rainbows in her story, which makes it so inspiring, real, and hopefully one that you’ll be able to connect with. This episode is for the moms who are trying to keep up with their kids, their work, and all of the other commitments along the w...

Oct 08, 202449 min

46: On Maternity Leave, Becoming a Mama to 3, and Business Growth

Hey friends, welcome back to Rebrand with RuthAnn! Today’s episode is a little different—it's just me catching up with you about what’s been happening in my world as I return from my third maternity leave in four years. If you're a mompreneur trying to balance life, kids, and a growing business, this one's for you. I am talking about the challenges, the surprises, and some exciting changes I’m making to make life and business in order to flow a little better. I hope this episode gives you some e...

Sep 24, 202422 min

45: Personal and Professional Growth & Challenges: A Co-Interview with Megan Smyth

Get ready for a mix up because this week’s episode of Rebrand with RuthAnn is an unscripted co-interview with me, RuthAnn, and one of my first podcast guests, Megan Smyth who is ALSO the copywriter on my team at R Artspace! We’re getting together to discuss our personal and professional growth over the past year as we have both experienced major changes. We’re getting a bit vulnerable and uncovering the challenges we’ve faced, such as losing clients, feeling stuck, and learning to become comfort...

Sep 10, 202451 min

44: Create a Premium Client Experience and Come Away with Raving Fans

Join me on this week’s episode of Rebrand with RuthAnn as we explore how to make your client experience not just good, but genuinely premium. It's not all about hiking up your rates; it’s about making your clients feel special and showing them how much they matter. I'll share some of the personal touches and smart strategies I’ve used to turn clients into raving fans who’ll cheer for your work long after the project wraps up. If you’re ready to make your client process a standout feature of your...

Aug 27, 202417 min

43: Top 4 Biggest Website Mistakes Stopping You From Winning in Business

Today's episode of Rebrand with RuthAnn focuses on the fundamentals of giving your website a significant boost! From the top mistakes that could hold you back to professional copywriting to premium design advice, I will review the nuances of what distinguishes a good website from a GREAT website. This episode is loaded with practical guidance whether you know your site needs updating ASAP or you simply want to be mindful of what might be strengthened in the future. Also, stay around for a unique...

Aug 13, 202420 min

42: Crafting Your Niche with Brand Strategist Mallika Malhotra

Welcome back to Rebrand with RuthAnn, where we explore the real stories behind building a brand and balancing life. In this episode, I’m super excited to chat with Mallika Malhotra, an award-winning brand strategist who swapped corporate life for entrepreneurship. We're unpacking how she navigated the big pivots from advertising guru to branding expert while juggling a big family life. Mallika talks about her journey of finding her niche, the difficulties she encountered, and her secrets to beco...

Jul 30, 202441 min

41: Five Things To Do During a Slow Season

In today’s episode of Rebrand with RuthAnn, I explore the natural slow seasons that every business owner must deal with. Whether you are just starting or a seasoned professional, slow times can surprise all of us. Throughout the episode, I'm offering five actionable techniques to help you survive and flourish during these quiet periods. These ideas are meant to help you keep momentum and guarantee ongoing development, from changing your perspective to using your marketing tools and beyond. This ...

Jul 09, 202421 min

40: Impactful Brands and Websites That Work with Mandy Hopp

Hey everyone, welcome back to Rebrand with RuthAnn! Today, I’m super excited to chat with my friend and powerhouse designer, Mandy Hopp. She’s the brains behind the Hopp Creative, where she and her team help changemakers shape the world through smart marketing and design. Mandy shares how she turned her artistic passion into a thriving business, her secrets to managing a dynamic team, and why focusing on web design and copywriting has been a game-changer. We’re also getting real about juggling t...

Jun 18, 202439 min

39: Season 1 Farewell: Reflecting on My Journey and What's Coming Next

Hey everyone, it’s RuthAnn here! I'm thrilled you're tuning in for today’s special episode. As we say goodbye to Season 1, I have some personal news to share—yes, I’m about to go on maternity leave! So, I'll explain how this will affect our time together and how we can stay in touch over the summer. I'll also open up about blending personal and business lives on social media, sharing insights from my own experiences. It’s a cozy, reflective episode as we prepare for what’s next. So, grab your co...

May 28, 202414 min

38: Scaling Your Business Without Sacrificing Family Time with Katelyn Hamilton

Ever wonder how you can scale your business while also being present and available for your family? I'm so excited to have Katelyn Hamilton join us to discuss this topic because she is a scaling strategist. Katelyn is a strategic business consultant who helps women organize their businesses to grow to six figures and beyond—while being a mom of three and growing her own business. We talk about how Katelyn went from working in a crazy corporate environment to building the quiet, successful online...

May 21, 202445 min

37: 3 Ways to Build Trust When Pivoting or Changing Direction

Today on Rebrand with Ruthann, I’m tackling a topic that doesn't get talked about enough: how to juggle life’s challenges while keeping your personal brand strong and sincere. Life loves to throw curves, which means that you sometimes have to pivot your business direction mid-stride. Throughout this episode, I talk about how to keep your authenticity and trust with your audience during these challenging, "messy middle" periods. Whether it’s shifts in your personal life or changes in your profess...

May 14, 202420 min

36: Having It All as a Mom + Entrepreneur (without the Burnout) with Shi Chen

I’m so excited to sit down with fellow mompreneur, business coach, and past client Shi Chen. Shi is a wife and mama of two and a business and leadership coach. Throughout our conversation, we talk about all things entrepreneurship and motherhood. From Shi’s journey from teaching to coaching, to the importance of hiring and delegating, to the impact of a website refresh, and balancing motherhood and business, we discuss all of it and pull back the curtain to making business work FOR you so you do...

May 07, 202431 min

35: Squarespace Template Relaunch - Save $4k on Your Website Design

Today, I’m thrilled to announce the relaunch of my Squarespace Template Shop and share a little BTS and a special offer for you as a listener of the show! Whether you’re looking to start from scratch or revamp an existing site, I'll share essential tips on achieving a designer website without the hefty price tag. I will also cover the top five factors that make a website practical without sacrificing beauty and/or branding and explore how you can implement these with ease using my newly designed...

Apr 30, 202425 min

34: Smart Branding Strategies for New Entrepreneurs

Heading into the online business world? Great, you're in just the right spot. On today's episode of Rebrand with RuthAnn, I'm going to lay out some easy steps to get your branding going the right way from day one—and don’t worry! You don't need a big budget to make a big splash. I'll walk you through five straightforward, budget-friendly tips to help your business look legit. Plus, I'll share why understanding what makes your business tick and adding a dash of your own flair is key to standing o...

Apr 23, 202427 min

33: Why Squarespace Stands Out in the World of Website Platforms

Today on the podcast, I want to talk about why I often recommend Squarespace to my clients. There are many options for website platforms, and it can get pretty confusing to pick one – especially if your website has to serve multiple functions. I’ll shortly mention why some of my clients think about using WordPress or Showit when they begin working with me and what those platforms offer, but I really want to focus on Squarespace because it's so user-friendly, adaptable, and packed with everything...

Apr 16, 202421 min

32: 10 Dead Giveaways You Need a Rebrand

Today on the podcast, I am sharing something that's been a game-changer for many entrepreneurs: recognizing the signs that it's time for a rebrand. I’ll walk you through ten dead giveaways your brand might need a little (or big) makeover. Rebranding goes beyond just a new look; it is about making your brand a beacon for your ideal clients and crafting an online presence you're proud to call your own. So, if you're nodding along, thinking, "Yes, this is exactly what I need," let this episode act ...

Apr 09, 202421 min

31: Proven Strategies for Podcast Success with Kristin Quiroz Bayona

Are you considering giving your podcast a fresh look or feeling eager to finally dive into the world of podcasting? I'm excited to let you in on my conversation with Kristin Quiroz Bayona, an absolute genius at breathing new life into podcasts and strategizing their success. Reflecting on my podcasting journey, I realize how much Kristin’s work influenced my decisions for my own podcast's direction and growth. Kristin's got an incredible talent for making a podcast click. Throughout our conversa...

Apr 02, 202434 min

30: Kids Changing Schedules, Working 12 Hours a Week, Growth, and Planning for my Third Maternity Leave

This is a more girlfriend-chat style of episode where I’m sharing a behind-the-scenes look at my life as a mompreneur in this current season. I discuss my work schedule, which fluctuates based on my husband's rotating schedule and my kids nap times. I also give an update for how my time-blocking experiment is going 3+ months in. I share strategies for navigating my kid’s schedules and dealing with sickness, as well as her plans for my third maternity leave. In the end, the most important thing f...

Mar 26, 202430 min

29: 8 Lessons I’ve Learned in 8 Years of Business

Summary: This is a special episode because I’m celebrating 8 years in business! And I’m sharing 8 lessons I’ve learned along the way. I discuss the importance of overcoming perfectionism, asking for help, and taking action. I highlight the need to celebrate wins, stay focused on your why, and schedule time off as doing these things lead to greater joy in the day-to-day of your business. I also encourage entrepreneurs to stay in their own lane and focus on what brings YOU joy instead of looking t...

Mar 19, 202431 min

28: Q&A with Barb and Debriefing the Branding Journey

Summary: Last week was our capstone episode where Barb and I wrapped up her branding project on the podcast. This week, which was two weeks after I gave her all the branding files, we had a chance to sit down and discuss how implementing the brand has been going, such as in her website and Canva. Barb shares openly with things that she found helpful and things that she had to work through. We discuss the feeling of credibility and authority that comes with a new brand. The episode concludes with...

Mar 12, 202421 min

27: Week 4: Barb's Branding Journey - How to Use Your Brand Files and Marketing Collateral

We are wrapping up Barb’s rebranding journey with our final official episode of this series where Barb and I revise her Marketing Collateral and I also present all her final brand files and share how best to use them. In the first part of the episode we review the Marketing Collateral I sent over which was Instagram graphics and Barb’s opt-in design. In the second part of the episode I walk Barb through all her brand files and how to use her Brand Style guide, files, etc. I really hope you’ve en...

Mar 05, 202438 min

26: Week 3: Barb's Branding Journey - Logo Suite Roadblocks

What happens when your designer sends you a logo you’re not in love with? How do you keep feedback constructive to move forward? Well, you’re going to hear all of it as we are in week 3 of Barb’s branding journey. This week I present the logo suite concept to Barb and we discuss finalizing it and what it needs to get to the finish line. We also discuss how we finished the color palette and what’s next after the logo suite and looking beyond to the marketing collateral. I hope you’re loving this ...

Feb 27, 202422 min

25: Week 2: Barb’s Branding Journey - Reviewing the Inspiration Board and Color Palette

In this week of the project, we’re discussing the Inspiration Board and Color Palette presentation. In the first part of the episode it’s a Loom video of what I sent to Barb explaining my design decisions for why I chose different elements for the Inspiration Board and Color Palette. And the second half of the episode I'm chatting with Barb and we're discussing Barb’s initial thoughts, reactions, revisions, and next steps. I hope you’re loving this series! Visit this episode's blog post ⁠⁠⁠⁠⁠ ⁠⁠...

Feb 20, 202421 min

24: Week 1: Barb’s Branding Journey - The Brand Strategy Kick-Off Call and Project Introduction

I am SO thrilled to be documenting my client's rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients. In this first episode, we record the Kick-Off call which is a deep dive into brand strategy for Barb, the goals for her rebrand, her core values, target clients, and the style and vibe of the visual bran...

Feb 13, 202435 min
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