Assimilating A "Hero Product" Into A Creative Brand Campaign

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Jan 13, 2025•15 min

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Episode description

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity. Show Notes

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Kristin Jaskolka: Website // LinkedIn
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