Filling Groups With Cynthia Hoffman

Running groups is an attractive option for a therapist. Clinically, we love the possibilities a group provides. As entrepreneurs, we love the idea of serving more than one person at a time, but it can be challenging to fill groups. Cynthia has managed to keep several groups full for the past 7 years, and I got the behind the scenes story of how she does it. We also talked about her journey starting out in private practice as a single mom and her next possible steps to expand her practice. You’ll love Cynthia’s openness and honesty about her entrepreneurial journey.

Topics Discussed In This Episode:

• How her niche became harm reduction sort of by mistake
• All the marketing tools she used to build multiple groups
• Her hardcore networking strategy
• Why she’s becoming a sex therapist as well
• Using listservs successfully and thoughtfully
• Moving into mentoring the next generation of harm reduction therapists
• Fees for her groups and sessions (real numbers as usual!)
• Pros and cons of possibly expanding to a group practice
• How she made it work as a single mom starting a private practice
• How to create content while leveraging your superpowers
• How she makes short and long term plans using lists

Show notes at http://coachingwithannie.com/podcast/cynthia-hoffman