If You Build It They Will Come: Bullshit

There is no point creating a podcast, building a website, or launching a product if you don't promote it. People aren't going to just stumble across it. It always shocks me how many entrepreneurs think that just by launching their business they are guaranteed success. Once you launch, the hard work of building an audience or finding customers really begins. Join Alan as he helps Kim work out her initial marketing strategy and podcast promotion strategy.