Rainy Hake Austin on thinking beyond the real estate transaction

This week on RealTrending, Tracey Velt chats with Rainy Hake Austin, President of The Agency. The Agency ranked 13 by volume and is also the fourth largest private independent brokerage according to the 2025 RealTrends Verified Top Brokerage rankings. Over the past five years, The Agency has grown to almost 100 offices across the US. Rainy dives into ethical leadership, the trend to move beyond the transaction, and how AI is reshaping operations by plugging them into staff efficiency tools. She also talks about mergers vs. organic growth and why articulating unique value is key in a competitive market. Here’s a glimpse of what you’ll learn: The agency has grown significantly, ranking 13th by volume. A people-first approach is central to their growth strategy. Maintaining a boutique feel is crucial as they scale. Agents are trained to articulate their unique value effectively. AI is used to enhance efficiency and customer experience. Related to this episode: The Agency Rainy Austin | The Agency Real Estate Best Real Estate Brokerages in United States | RealTrends Verified ⁠⁠⁠HousingWire | YouTube ⁠⁠⁠ ⁠⁠⁠More info about HousingWire⁠⁠⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices