Decoding HEOR: Iris Tam’s Insights on Pharma’s Value-Based Future
Join us on a deep dive into the world of Health Economics and Outcomes Research (HEOR) with the remarkable Iris Tam, PharmD, a luminary in value-based evidence generation within the biopharma industry. In this episode, our hosts Ian and Na-Ri explore with Iris the critical role of HEOR in transforming today's pharmaceutical landscape, from drug development to global marketing strategies and beyond. Unpacking the complexities of HEOR, they delve into its definition, significance, and the evolving...
