In 2007 Rob Chevez began a local MeetUp focused on empowering real estate entrepreneurs to build wealth and create a legacy. Less than 10 people attended the first meeting. Now, what is known today as GRID , has grown to over 16K+ members in 8 states and over 18 locations. Millions in revenue have been generated from the training, tools, and connections created by the GRID network alone. GRID is a global network of real estate entrepreneurs who believe collaboration empowers, shapes, builds and ...
Mar 08, 2022•48 min•Ep. 88
Would you like to know what to say to address today's most common seller concerns? In this episode of Keeping it Real, we speak to the #1 real estate agent in Michigan, Jeff Glover. We made a list of the top 10 seller concerns for this Spring 2022 market (which you'll need accurate answers to) when asking for an appointment or a signed listing contract. You'll get the answers to questions like... Why do I need to pay a real estate agent in this hot market? Why can't I just sell my home myself? W...
Feb 28, 2022•51 min•Ep. 87
In this episode of Keeping it Real Frank Klesitz shows you how to write and mail the “Golden Letter” for seller lead generation. Yes, an actual USPS letter using a real stamp to put in the hands of possible sellers. This is a personal message, in a #10 envelope without your logo on it (so it gets opened), that you send to the neighbors of a house that just sold, letting them know you have a buyer for them too. In it, you’ll ask them to call you to find out what your buyer would pay for their hom...
Feb 02, 2022•42 min•Ep. 86
The majority of leads in real estate don’t automatically convert into appointments or sales. Most of the time, they just end up stuck somewhere in the conversion funnel. If you want to get them out of the funnel, a bit of help is necessary. In this episode of Keeping It Real Anna Krueger shares some of her tips to learn how to successfully turn leads into appointments. Tips to Convert Seller Leads to Appointments Here are some tips that can help turn a seller lead into an appointment: Keep the S...
Jan 18, 2022•34 min•Ep. 85
In this episode of “Keeping It Real” host Frank Klesitz discusses how you can transform real estate and CRM goals for 2022 into real-life results with special guests Brendan Bartic and Todd Tramonte. The Importance of New Year’s Resolutions and Actions in the Post-pandemic Real Estate Space The world has changed drastically because of COVID-19. Many major changes have taken place in the real estate industry. Learn how you can take concrete steps and decisive actions to adjust to the post-pandemi...
Dec 15, 2021•1 hr 3 min•Ep. 84
Are you looking to send lead generation emails to everyone on your database, past clients, or unconverted leads in your CRM? A great email marketing strategy is to send emails that contain details regarding how much their home is worth or if they’re interested in getting an offer for their home. In this blog post, we’ll guide you through the steps you need to know to set up your magical seller lead generation email. Sending Out Leads When you send emails, make sure that you send to warm leads ra...
Nov 29, 2021•56 min•Ep. 83
Chris Watters, one of the top real estate agents in Austin, is our guest this week on Keeping it Real - LIVE from Inman Connect in Las Vegas! In 3 years, back when he re-launched his real estate team correctly after burning it down, he went from earning $0 in real estate to $1 million dollars net income (after expenses), all while out of production. It's a pretty incredible story on scaling up a real estate team. In short, the secret is he started recruiting agents immediately to his online lead...
Nov 01, 2021•54 min•Ep. 82
Daniel Priestly is an internationally recognized leader in strategy and technology for entrepreneurial businesses based in the UK. In the next Keeping It Real as host Todd Tramonte and Daniel dive into Daniel’s book “Key Person of Influence”. They will explore some of the simple but powerful steps to help you make your mark. “Key Person of Influence” details the five skills that will make you more “vital”. Join us to find out how you can utilize these skills to make you the go-to person in your ...
Oct 07, 2021•1 hr 2 min•Ep. 81
Craig Schneider has been a driving force in Rochester’s new construction residential real estate sector for more than 15 years. Craig was a Real Geeks user but left after frustrations with building his brokerage around the website and CRM. He experimented with using many different platforms for his business that eventually didn’t work out either. He'll discuss what he was looking for, why some of the platforms he tried didn’t work for him, and why he eventually came back to Real Geeks. PLUS, how...
Sep 23, 2021•1 hr 7 min•Ep. 80
Join us for this Keeping it Real where you’ll learn how to reconnect with your neglected past clients, sphere, and lead nurtures so more people call you without spending a lot of money. You’ll learn a simple process to export all your contacts into one file - properly de-duplicated and scrubbed - so you can email them a re-connect message about the latest local real estate news. You'll get a copy of this message on the show. Then, you’ll put everyone on a “36 touch” plan so you’re top of mind as...
Sep 17, 2021•54 min•Ep. 79
Kevin Kauffman and his business partner Fred Weaver have 25 agents on their real estate sales team in Phoenix. They sold 306 homes last year ($110 Million). They originally set their agent splits based on what’s taught in the Millionaire RealEstate Agent book. Their bottom line, however, was only 10-20%. After reflecting on that, they decided to actually increase their agent splits to 60/40 and70/30 (in favor of the agent), while cutting all the fixed, hard costs their agents saw as “low-value,”...
Sep 03, 2021•1 hr 14 min•Ep. 78
Dan Noma is on the show this week to share how he created EasyStreetOffers.com to help homeowners know all their options when selling their home. It's working - he sold 1,800 homes last year with this simple message in hyper-competitive Phoenix, which is ground zero for all the iBuyer disruption. Dan uses direct mail, Facebook, TV, and phone calls to let homeowners in Scottsdale know he has multiple buyers ready to go for their home. When homeowners call to learn more, he asks them to send in ph...
Aug 20, 2021•1 hr 4 min•Ep. 77
Spring Bengtzen’s real estate team of 27 agents – located about 20 minutes outside of Salt Lake City, Utah – has already sold 259 units as of August 2021. If things continue in this hot housing market, they will likely sell around 450 homes by the end of the year. Spring got her operational costs down considerably by hiring an international team of virtual assistants, so she can invest more resources into her agents and the customer experience (5-star agent communication, which is the #1 complai...
Aug 09, 2021•1 hr 2 min•Ep. 76
Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. T...
Aug 06, 2021•1 hr 21 min•Ep. 75
In this episode learn how Steve Kozlowski from Irmo South Carolina, was able to take his business from only 16 deals to 60 in just 12 months by shifting his business. Hear how he was able to shift from a buyer-dominated business into a seller-dominated business and how in the last week alone he took 4 FSBO listings.
Jul 14, 2021•48 min•Ep. 74
JP Wells is a sales manager for a team of overseas telemarketers who make 600+ dials a day each to find someone who may be thinking about selling their home. Once they speak with a homeowner who is interested in getting an offer on their home, they pass the lead to a licensed agent for a conversation. Join us for this Keeping it Real where we’ll dive deep into the numbers of prospecting homeowners directly over the phone. While we are not attorneys, we’ll discuss the legalities we are aware of (...
Jul 09, 2021•1 hr 5 min•Ep. 73
In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you’ll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you’ve been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then d...
Jul 01, 2021•50 min•Ep. 72
In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you’ll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your busines...
Jun 21, 2021•1 hr 24 min•Ep. 71
Our guest Linda McKissack was arguably the first real estate agent to stop selling houses as a lone rainmaker. She built a real estate team when the concept was foreign to the industry and invested the proceeds into rental property and brokerages to build a multi-million-dollar passive income stream. Today, she owns over 110 long-term rental properties, 16vacation rentals in Branson Mo., 6 commercial buildings, 4 real estate franchises… and it all started from building one successful real estate...
Jun 14, 2021•1 hr 14 min•Ep. 70
In Keeping it Real: How to Hire Virtual Assistants for Your Real Estate Team with Dave Friedman, Frank Klezitz and Greg Harrelson explore options for hiring virtual assistants to enhance productivity in real estate. Learn practical advice on growing a team through training and utilizing overseas talent and resources in the Real Geeks training. Friedman explains how he grew his business and sold over 400 homes in 2020 with the help of his hybrid US and overseas based teams. Having created a busin...
Jun 11, 2021•1 hr 18 min•Ep. 69
Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn’t work in today’s market. Accessing the Facebook Ads Library as a tool is a game changer. It can be a...
Jun 10, 2021•1 hr 17 min•Ep. 68
April’s first Keeping It Real Training offered by Real Geeks and hosted by Greg Harrelson and Frank Klesitz explored direct mail strategies for lead generation in affluent real estate markets. Featuring Brett Jennings , a real estate agent and team leader in the Silicon Valley, this episode provides direct answers to the question, “How can I generate seller listings now?” Establishing credibility through sending direct mail to property owners and following up with phone calls, targeting mapped s...
Apr 07, 2021•45 min•Ep. 67
This Keeping it Real got deep into “The Optimal Economic Structure for a Small Real Estate Team w/ Anthwon Thomas.” Hosted by Greg Harrelson and Frank Klesitz, the episode talks about the realities of agent splits, staff compensation structure, marketing budget percentage, and setting up an overall economic model when planning for a small team. More importantly, you’ll be inspired as you hear the passion, commitment, and joy evident in Thomas and Harrelson as each shares the journey of becoming ...
Apr 07, 2021•10 min•Ep. 66
This month’s Keeping It Real hosted by Frank Klesitz and Greg Harrelson summed up Brendan Bartic’s “Bulletproof Real Estate Lead Follow Up Plan.” Discussing the value of each lead as a person, and the need to nurture individuals on their home buying journey, Harrelson suggested a standard for agents to aspire to with clients. "If we courted all of our new leads like they were a new relationship,” he said, “it would be amazing!" What is a lead? Before discussing the details of follow up, Bartic s...
Feb 09, 2021•1 hr 21 min•Ep. 65
It’s a new year, and Cindy has cracked the code on how to maximize her business opportunities! Through great marketing and lead gen strategies, she has created a successful model where multiple businesses feed one another. From property management to vacation rentals to home sales - learn how she has utilized creative property marketing and open house strategies to dramatically grow her business. We want to thank Todd Tramonte and Dr. Cynthia Tant for sharing their knowledge with us and the real...
Jan 12, 2021•1 hr•Ep. 64
Keep your foot on the gas pedal, the year isn’t over yet! In this episode, “Enter the New Year with a Listing Inventory” these leaders in the field of real estate, share the strategies they’re implementing to finish the year off strong and enter 2021 with a full listing pipeline! Some of the things we cover include: Working your database to generate more listings Why you should use a multi-channel marketing approach How to have the right conversations with your prospects Speed to lead - the art ...
Dec 04, 2020•59 min•Ep. 63
There’s no doubt that 2020 has been full of ups and downs for all of us. As the year comes to a close, this is the time to reconnect with your clients and follow up with them on their real estate investments. There’s gold in your database, you’ve got potential sellers to nurture so that you can list more homes. So brush up on your follow-up skills and tune in to this episode. Bill is a master of communication and continues to keep up with market changes, technology, and smart communications to p...
Nov 16, 2020•1 hr 6 min•Ep. 62
Single-agent, Buster Levin, has cracked the code of balancing technology and human interaction to make meaningful connections with his clients. Learn about the tools Buster uses to follow-up with his database by land, air, and sea so that no one gets overlooked. Here are some of the things we cover: - Staying organized by segmenting your leads based on urgency - Leveraging workflows to nurture your leads and maximize conversions - How to drive traffic to your lead gen website - Understanding the...
Oct 02, 2020•1 hr 2 min•Ep. 61
In this episode Al Lewis shares with us how after a 30 year career as an Illinois broker, then moving to Florida to retire he soon found himself back in real estate! In a new market, he doubled down his efforts, built a small team, set up a new system to start building his database, and started closing deals all over again! Here are some of the things we cover: – Leveraging email, text, and live chat to build relationships with your clients – Building a database from scratch – Hiring and trainin...
Sep 09, 2020•54 min•Ep. 60
In this mastermind session, Greg and Todd will discuss the attitude, approach, and expectations you need to breakthrough before the end of the year! With just four months left in 2020, it’s time to figure out what will help you take your business to the next level or get you back to where it was when the year started. Here are some of the things he will discuss: - Daily activities that create immediate results - Leveraging people and technology to scale faster - The mindset needed to keep it tog...
Aug 07, 2020•1 hr 10 min•Ep. 59
