From Wellness to Business to Social Media (and back!) with Vicky Shilling
Episode description
This week I’m talking with the wonderful Vicky Shilling!
Vicky is a Wellness Business Mentor who helps health practitioners turn their expertise into income. We chat through how make the step from training and qualifying in health and wellness into the very practical side of running a business that lets you share that expertise. This can come with a dose of doubts too, which we touch on how to challenge: the worry about not knowing enough even after you qualify, the fear of judgment, the risk of transitioning from a more corporate environment into running your own business.
We also take a look at how to approach social media when starting or running your own business, and how to show up in a way that works for you, especially when considering the contradiction between wellness and the very fundamental way that social media functions!
Listen for some encouragement that there is no one size fits all solution, plus a bit on how Vicky found her own voice and business, which she also shares in her new book! Vicky is dedicated to making well-being solopreneurship as simple and supported as possible in a world of advice overwhelm through her Just Start Now podcast, community and 1:1 mentoring. If you want more info, take a look at these links:
https://instagram.com/vicky.shilling
https://facebook.com/vickyshillingcoaching
QUOTES
“I don't think there was any one particular moment that I was like, boom! Like a sudden realisation. What I do and what I teach and what I did myself was to literally keep showing up and trying something.”
“I kept putting content out. I kept going to networking events. I kept saying yes to opportunities. I kept working with brands. I kept training and learning and doing more courses online, you know? Just to try and figure it out. What was my voice? What was it I was known for?”
“There’s this idea that you have to look a certain way and say things in a certain tone in order for people to take you seriously. People will take you seriously when you seriously start helping them. And that means… consistent and regular and reliable. Then that's when you get taken seriously, not because you have the perfect hair and makeup or the perfect backdrop on your video.”
“If you're going to stay the course, I say, give something a go for at least 90 days. If I'm going to do Instagram and I'm going to go live, I'm going to really consistently do that for a good length of time to really see how I feel about it. Do it over a length of time where you can process and learn from it, but don't just dismiss it out of hand.”