From £7.50 to £7,500: How I jumpstarted my monthly income as a new business
Episode description
In this episode, I’m talking through one of the most common questions I’m asked, which is how I built a business that took me from having £7.50 in my bank account to my first £7,500 month within the span of just four months.
If you’re signed up to my newsletter, you may have read a bit about me and how I landed on the work I do (and if you’re not, you can sign up here!). In the first email I share the story of how my family stumbled into a pretty dire financial situation in 2016, which became the unexpected beginning of the business I run to this day. I get a lot of replies on this email, and it’s no surprise why – most of us want that secret method, those steps to follow, that thing that rockets your income to 1000x what it was. Especially when you’re just starting out in your business. If you know my work, you’ll also know what I’m going to say now, which is that there is no one way, no secret, no one size fits all solution that’ll get you there.
What I can share are the things that got me through those first months of my business, all methods that anyone can adjust and use in a way that works for them. Because want to know a secret? I had my first 7K month without a website. Without sending emails. Without automations or payment plans or systems. I did it by trusting the things that made sense in the moment, like embracing visibility (no matter what that means for you), getting my head around selling, and pricing in a way that truly worked for me.
Tune in for all the details!
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QUOTES
“When I say visible, what I mean is that you are showing up as ‘visibly’ who you are. That can be in written word. It could be - if you are someone who makes things, if you create products, if you curate products - it could be in the way that you choose those things. Somebody's home can be visibly them. It's not just that you get to see them. Your clothes can be visibly you because they are a part of you. They express who you are.”
“How many times does someone look at you funny and you think, oh, they're probably thinking this and this about me. And you've told yourself a whole story, upset yourself, like offended yourself with the story you just told yourself - you've got no evidence for that. Other than maybe they like glanced at you in a certain way. Our brains are so powerful at coming up with these negative stories. They can be just as powerful coming up with positive ones.”
“You make content to attract the right people to your work, which means you have to repel the people that aren't a good fit. And I've always actively repelled on purpose - repelled as much as I have aimed to attract.”
“You don't need a massive following to make money. That was my big lesson in my early parts of my business. I made 94 grand my first year and I had certainly a Facebook group of way under a thousand, possibly under 500 people. I know when I had the seven and a half grand month, I think I had about 300 to 400 people in the Facebook group.”