Making a difference by informing others with George Schnitzer
Episode description
Brigitte and George Schnitzer have worked on many book projects together over the years. She convinced George to share his perspective of the current state of publishing industry in 2020, which is constantly changing due to tech.
George understands that you need to adapt to survive in an ever-changing industry. PPA (Premium Press America) has realized steady growth using that mindset and has released more than 150 gift/souvenir, mass-market, trade and private label titles. PPA now creates niche-marketed titles for a variety of specialty outlets.
One of the most popular book projects George has been involved with is, "I can't save you, but will Die Trying: the American Fire Culture" - written from a firefighter's perspective.
George is the co-founder and publisher of Premium Press America based in Nashville. The company was established 30+ years ago as a full-service promotion and marketing agency, Specialty Promotions. The company quickly built a reputation for implementing non-traditional book promotion and marketing programs. A dozen projects achieved a #1 ranking on the New York Times Best Sellers list.
You can contact George at george@premiumpressamerica.com