Struggling to build a real estate brand that stands out and generates leads? Emmy Award-Winning Designer and CEO of Blind and The Futur, Chris Do reveals the #1 rule to online personal branding! He shares the essentials of creating a social media brand that reflects authenticity and differentiates you from the competition. Learn how to leverage storytelling, color schemes, and emotional resonance to create compelling content and refine your brand’s narrative. Listen now and learn how to stand ou...
Jul 22, 2024•54 min
In a world where real estate agents face an uncertain future, John Natale asks an important question: How can agents survive without a strong personal brand? In this episode, John shares his journey from skepticism to success on TikTok, where he now generates 30 to 50 leads monthly. He highlights the urgency for agents, especially millennials and Gen Z, to embrace social media for client engagement. John reveals his TikTok strategies, stressing authenticity, engagement, and content repurposing a...
Jul 18, 2024•45 min
Curious about the easiest way to start making video content for real estate? Ryan Rodenbeck shares his insights on integrating videos into a real estate marketing strategy. He emphasizes the importance of video in conveying personality and building connections with potential clients. Ryan also highlights the importance of authenticity and community engagement, sharing tips on using basic tools like an iPhone and lav mic to create impactful content. There’s value in repurposing content across pla...
Jul 15, 2024•37 min
How can you achieve micro-fame in real estate through YouTube ads and targeted marketing? Real Estate Agent Dustin Fox shares his journey to becoming micro-famous by leveraging direct response marketing on YouTube. He emphasizes the importance of producing high-quality video content and incorporating educational and client event videos. Dustin details his strategy of targeting homeowners in specific areas and avoiding broad interest categories and estimated income metrics. He also dives into rea...
Jul 11, 2024•47 min
How can you brand yourself effectively as a real estate agent? Let’s discuss it with Real Estate Pro Stefani Berkin in this episode. She shares her strategies for building a powerful personal brand that stands out in the competitive real estate market. Stefani emphasizes the importance of genuine connections, guiding clients through emotional transactions, and being over-prepared for every interaction. She also discusses networking in places you enjoy, investing in high-quality marketing materia...
Jul 08, 2024•40 min
Joseph shares his process for cold calling in real estate, starting with script practice and using platforms like RedX and Vulcan 7. He also discusses the importance of mindset breaks, follow-ups, and contacting his sphere of influence. He uses PropStream for data and Vulcan 7 for dialing, and he follows up with leads through various channels like text, email, and phone calls. Joseph spends a minimum of four and a half hours contacting people daily. He also shares his structured approach to cold...
Jul 04, 2024•41 min
In this conversation, Kristi Jencks provides valuable insights and strategies for real estate agents working with buyers in a changing market. She emphasizes the importance of understanding and communicating your value proposition, focusing on solving buyers' specific problems and showcasing your unique skills and expertise. Kristi also discusses the need to educate buyers on the true meaning of representation and the risks they face without professional guidance. Listen in! Links: Connect with ...
Jul 01, 2024•28 min
Do you want to give your home a rockstar makeover on a budget before putting it on the market? Let’s welcome Jordan Smith, a real estate agent, investor, and designer who helps other people transform any house into a showstopper without breaking the bank! Get the lowdown on using creamy white paint for walls, choosing light floors, and nailing the latest trends like matte black door hardware and brushed brass fixtures. Discover tips for landscaping with fresh mulch and vibrant plants, and revamp...
Jun 27, 2024•55 min
DATA Scientist Ariel Herrera tells us how to figure out what's hot and what's not in a new real estate market. She suggests using data to identify desirable up-and-coming areas and recommends using resources like the U.S. Census to gather demographic information, population growth, and top employers in the area. She emphasizes the importance of building trust with clients by using data to back up recommendations. Ariel also explains the concept of neighborhood grades (A, B, C, D) and how they ca...
Jun 24, 2024•27 min
How does a 22-year-old land 18 pending deals? Isacc Lightbourn, a young REALTOR® from El Paso, Texas, shares how he did it with his buyer's consultation process! Discover how the initial meeting location, breaking the ice, and building rapport can make all the difference. Isacc reveals the secrets to a successful buyer-realtor® relationship, like handling tricky topics like commission and money matters. He shows why realtors are so valuable in buying a home. Isacc also explains the must-know pre...
Jun 20, 2024•1 hr 3 min
Curious how to earn $1M a year working just 10 hours a week? Erik Hatch leads the way with his blueprint for building a successful real estate business with minimal hours. He emphasizes mastering personal production before growing a team and reveals a powerful 3-step morning routine: role play, lead generation, and lead follow-up. Discover the 4 essential business sources and learn how engaging with potential clients both offline and on social media can transform your success. Let’s dive into th...
Jun 17, 2024•50 min
Wondering how to turn open houses into a powerful marketing tool? In this episode, Joe Turco, an eXp Icon Agent and early member of eXp's Luxury Division, shares invaluable guidance on starting and succeeding in farming and open houses as a real estate agent. He highlights the importance of selecting the right geographic area and identifies three crucial pillars: personal fit, farm feasibility, and understanding the competition. Joe explains how to target a price point that appeals to both first...
Jun 13, 2024•46 min
Ready to boost your real estate career and become a marketing powerhouse? Chief Marketing Officer for the first billion-dollar real estate team, Grant Wise, discusses the struggle of pursuing real estate as a means to an end and the importance of aligning one's identity with the traits of a successful real estate agent. He tackles the entitlement mindset, sharing the importance of investing in your business and embracing the team concept to grow without financial risks. Grant reveals the power o...
Jun 10, 2024•38 min
What does it take to go from homeless to selling $6M per month? In this episode, we explore the incredible transformation of Blake Clark, a real estate professional who rose from humble beginnings to owning a successful brokerage. Blake delves into the importance of marketing, brand building, and lead generation, highlighting the powerful role of social media. He shares valuable insights on building a thriving real estate business through consistent marketing efforts and innovative lead generati...
Jun 06, 2024•54 min
What does it take to effectively manage real estate transactions in a new market? Real estate entrepreneur and investor Shelby Johnson shares her expertise on hiring a transaction coordinator to leverage and streamline your business operations. In this episode, Shelby highlights the benefits of delegating paperwork and detailed tasks to a skilled coordinator, allowing you to concentrate on business growth. She advises opting for a third-party professional rather than an inexperienced in-house hi...
Jun 03, 2024•27 min
What does it take to be the top real estate agent in your community? Real estate pro John Harrison teaches us how to dominate your community to become the go-to agent in your area. John emphasizes the importance of understanding your community's story, history, and unique attributes. He shares how passion and emotional connections are key in building lasting relationships. Deep research, data analysis, and storytelling are crucial. Creating a command central document, engaging with the community...
May 30, 2024•53 min
Have you been working hard on Instagram but haven’t pulled in the leads you’re expecting from it? Learn from Instagram pro Michelle Berman-Mikel as she shares the concept of active outbound prospecting on Instagram, which involves reaching out to potential clients instead of waiting for them to come to you! She emphasizes the importance of having good content before starting the prospecting process. Michelle recommends focusing on hyperlocal areas and finding hashtags, geotags, and accounts rela...
May 28, 2024•52 min
Michele Harrington, CEO of First Team Real Estate, shares her insights on the best systems and tools for agents to make their lives easier, including Follow Up Boss, Luxury Presence, and RealScout. She emphasizes the importance of discipline and structure in running a successful real estate business. She also provides valuable advice on recruiting agents and building successful teams. Michele discusses the process of recruiting, including initial phone calls, Zoom meetings, and in-person intervi...
May 23, 2024•34 min
Stop passing up run-down real estate listings! Today’s guest, Edward Peugh, specializes in finding solutions to problematic properties, and he shares them in abundance here. Listen and learn how to help sellers who have no cash for fixing up their homes prior to listing. Ed also covers the different types of buyers who love to acquire homes in need of some serious work. Plus, he outlines how to structure specialized deals for homes in disrepair in order to to net his team—and his clients—as much...
May 20, 2024•43 min
Are you about to give up on social media? Listen to this Real Estate Rockstars podcast first! Today’s guest, Alyssa Curnutt, was close to quitting social media but made one last pivot that paid off big. Last year, she closed over $10 million in real estate deals thanks to her new, improved social media strategy. Find out what it was in this interview and turn your Instagram into a source for countless buyers and sellers in your real estate market. Links: Follow Alyssa Curnutt on Instagram Episod...
May 16, 2024•41 min
Cold calling is a great way to win new real estate business, but let’s be honest: it sucks! Listen to this Real Estate Rockstars and learn how to outsource cold calling for as little as $5 per hour. Today’s guest, Dan Austin, has years of experience hiring cold callers from overseas. Here, he shares where to find potential hires, how to evaluate them, and what it takes to set them up for success. Dan and Shelby also discuss the latest, greatest tools for cold calling, the typical DiSC results of...
May 13, 2024•53 min
You’re missing a crucial step on social media, and it’s costing you clients! Tune in to today’s Real Estate Rockstars with Sam Reifman-Packett and hear about the best Instagram feature for converting followers into clients. Sam also shares what type of real estate content performs best, what performs worst, and how to maximize your content’s reach. Plus, Shelby and Sam discuss best follow up practices, offer CRM recommendations, and cover some of their favorite services for client gifting. Don’t...
May 09, 2024•50 min
Ready to exit real estate sales? Start a real estate team! Today’s guest, Jeff Cohn, is an expert on real estate teams. In this interview, he covers the three types of real estate teams and shares exactly which type of team to start for maximum profitability. He also explains what real estate agents really want and how to retain your top talent. Plus, Jeff outlines his processes for real estate training, employee accountability, and more. Links: eliterealestatesystems.com The Team Building Podca...
May 06, 2024•43 min
Not sure where to start when it comes to selling real estate? Listen to this podcast and learn exactly how to turn leads into listings. Today’s guest, Andy Griesinger, sold over $54 million worth of real estate last year. Here, he shares how in a simple step-by-step format that you can follow for guaranteed results. Shelby and Andy cover everything from setting list price to following up with buyer’s agents, so tune in and turn 2024 into your business’ best year yet. Links: Follow Andy Griesinge...
May 02, 2024•40 min
Stop scratching your head and start creating content that Instagram will promote to the masses! Today’s guest, Gogo Bethke, became Insta-famous almost instantly thanks to her in-depth understanding of the Instagram algorithm. In this interview, she shares algorithm secrets so that listeners like you know exactly how to get more eyes on your real estate content. In addition to outlining what, when, and how to post, Gogo covers tools and tips on everything from automation to artificial intelligenc...
Apr 29, 2024•51 min
Sick of your social media content getting next to no engagement? Not sure what the secret sauce is when it comes to creating viral content? If so, you won’t want to miss today’s podcast with Will Draper. Will built a highly successful real estate business via social media marketing, and now he’s helping other agents do the same. In this interview, Will covers everything from selecting the right platform to crafting engaging content. In addition to tips and tricks, he outlines the biggest mistake...
Apr 25, 2024•52 min
Ready to scale your real estate sales but too busy to do it on your own? If so, don’t miss this interview with real estate veteran Will Penney. In today’s podcast, Will shares the first three hires agents must make if profitability is paramount. Will also covers how to pick the best people for your team and how to compensate them. Plus, Shelby and Will discuss how buyer’s agents should pivot in order to protect their pay, how a single Facebook group can generate over $50,000 in commissions, and ...
Apr 22, 2024•55 min
Want to earn a six-figure salary working a part-time schedule? You can do it in real estate! Today’s guest, Kaila Lindsey, took five whole months off last year, and she still broke sales records. In this interview, Kaila shares how to replace prospecting with YouTube for a standard of work-life balance that simply can’t be beat. Listen and learn everything you need to know in order to succeed with content creation. In addition to video topics and tips, Kaila covers common mistakes you must avoid...
Apr 18, 2024•45 min
22-year-old Isacc Lightbourn is absolutely crushing it in El Paso’s highly competitive real estate market. Not only has he closed 73 transactions as a solo agent, he’s done it without paying a dime for real estate leads. In today’s show, Isacc shares several strategies for generating free leads, including an in-depth breakdown of the formula he follows to produce viral home-tour videos with just an iPhone. Shelby and Isacc also discuss the mindset young Realtors need in order to succeed, how to ...
Apr 15, 2024•44 min
Did you know that you can make MORE money selling LESS real estate? Luxury expert Michael Altneu joins us today to explain how any agent can double or triple their income, all while closing fewer real estate deals. Michael is the vice president of Coldwell Banker Global Luxury and has nearly two decades of experience in the industry. Here, he shares what it takes to break into luxury sales, including where to find clients and how to craft a brand that attracts ultra-wealthy homeowners. Michael a...
Apr 11, 2024•52 min
