If you’re a real estate investor, using private money is the best move you can ever make. However, many investors shy away from it because it sounds too good to be true. Where can we find private money lenders, and why would they be willing to give us their money in the first place? Where’s the catch? In this episode, President of The Private Money Authority and author of Where To Get The Money Now , Jay Conner addresses investors’ most common concerns. Three Things You’ll Learn In This Episode ...
Aug 26, 2021•35 min
Investors are always looking for a lead source with low competition, and low running costs - senior living is that lead source. If you do it right, it can be the arrow in your quiver that you can use for the next 20 years. Better yet, senior living is a channel that allows us to make an impact, and solve the pain points of a community that needs it most. What makes this investing niche so great? How can you get started? In this episode, I’m joined by entrepreneur, speaker, coach and CEO of Mom’s...
Aug 19, 2021•23 min
Residential assisted living is the trailblazing, high cash-flow, investment niche most people are unaware of. Not quite a nursing home, but not quite the Golden Girls, single family homes for senior care are in demand. Super senior citizens are the fastest-growing demographic, with millions seeking a real estate solution that keeps them in their own home, while providing the care they need. How did one investor turn this pain point into an impactful and profitable service? In this episode, inves...
Aug 12, 2021•28 min
Hustling and working yourself to the bone is meaningless if it’s not applied to the highest and most profitable use of your time. The activities of a real estate investor are worth upwards of $1000 per hour. If our calendars are filled with lower dollar value tasks, we’ll never get off the hamster wheel and elevate our businesses. What are the lower dollar value activities we need to get off our plates immediately? How do we stop micromanaging and start macromanaging ? In this episode, you’ll le...
Aug 05, 2021•10 min
It’s no secret that we’re operating in a historically low inventory environment. With homes selling as soon as they hit the MLS, and ridiculously high prices, do investors have a shot at profit in this market? How do you get ahead of your competitors, and still find opportunity in a market that’s proven so challenging for other investors? In this episode, we’re going to share 3 investing strategies for a market that seemingly has no sellers or leads. Three Things You’ll Learn In This Episode You...
Jul 22, 2021•10 min
When it comes to growth, expansion and scalability, most people are laser focused on systems and tactics - the things they can do to push forward. But it's impossible to grow ANYTHING without expanding your current mindset. What you think and what you believe always comes first. When you focus on tactics, you will inevitably hit a wall. However, when your mind is right and you are functioning at a high level, you can scale without limits. How do you rewire your brain and restructure your life to...
Jul 09, 2021•12 min
The biggest limit to your growth isn’t in your business or your marketing - it’s actually between your ears. At any level, the results you get come down to your mindset and your control of it. The most successful investors and entrepreneurs are masters of mindset - how can we achieve our own goals by emulating them? In this episode, I talk about the biggest limit to your growth, and how to break your own ceiling. Three Things You’ll Learn In This Episode The daily activities of a mindset master ...
Jun 24, 2021•11 min
When it comes to our prospecting efforts, there are two approaches we can take - general or targeted. It’s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts. But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after? In this episode, you’ll learn how to improve your marketi...
Jun 10, 2021•12 min
Seller leads can be categorized into multiple buckets. But would you get better results if you tailored your campaigns and follow-up sequences accordingly? The more customized our follow up the better, but that only applies to the key data points that actually move the needle in your marketing. Some details investors focus on are completely irrelevant to the transaction and their ability to serve sellers at a high level. What are the things we need to customize in our campaigns and why? How do w...
Jun 03, 2021•11 min
Data is the key to any good lead generation and marketing strategy. Imagine how a higher level of search could help you go after the right leads from the start. Skip tracing allows us to do just that. It provides us with the high quality data that puts us in front of sellers our competitors aren’t even thinking about. It can help us bring dead leads to life and create new opportunities. How does skip tracing blow other search models out of the water? How can we leverage it to boost our investing...
May 20, 2021•10 min
Is your mindset setting you up for success or keeping you complacent in your comfort zone? Our ability to do anything at a high level is governed by the actions we take every single day, and that’s driven primarily by our mindset. Successful people make a sustained habit of doing the hard things consistently because they know they produce results. If we’re not challenging ourselves in the same way, we’re doomed to remain comfortable. What are the differences between people who have a growth mind...
May 13, 2021•14 min
In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method? There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail - there will always be a trade-off. Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside? In this episode, we talk about the pros and co...
May 06, 2021•10 min
When our businesses hit a ceiling, the knee jerk reaction is to attribute it to a lack of capital, resources, people, or the market. What if the truth is a lot simpler and closer to home? What if you’re the limiting factor? As the visionaries and owners of our businesses, there’s a highly profitable zone of tasks we need to work in. The time we spend outside that zone leads to less impact, less profit, and less freedom. What are the telltale signs that we’re the bottleneck to our own business? H...
Apr 29, 2021•15 min
As real estate investors, our CRM is the most important piece for our growth and scalability, but picking the right one can be a challenge. Do you choose a done-for-you system or something that allows you to code and build more integrations on your own? There is no one size fits all CRM - our choice is going to be heavily dependent on our needs, and how quickly we want to ramp up. What are the considerations we have to make when choosing a CRM? What is the difference between a platform like Podi...
Apr 15, 2021•11 min
Marketing is the lifeblood of a successful real estate investing operation. When we stop marketing, people stop knowing what we do and we throw a spanner into our entire lead generation. Sometimes we have to pause our marketing, and give ourselves the opportunity to improve something that wasn’t operating at 100%, but we can’t pause for too long. It’s critical that we get our marketing up and running again, and whether it’s online marketing, cold calling or direct mail, we have to get into actio...
Mar 04, 2021•13 min
The most effective and successful marketing campaigns for real estate investors don’t happen by chance - they are the result of the right data, the right medium, the right message, and most importantly going after the right people. The investors with the right tools are the ones who will win and scale, especially when they are backed by sophisticated marketing systems. Data stacking is one of the most powerful ways to zone into the avatar properties and sellers who will take action on our direct...
Feb 25, 2021•34 min
To scale our operation, generate more leads, and grow our income, we have to learn, own and know a local market. But what happens when we’ve tapped out all the leads in our market of choice? The answer is to expand in 3 specific ways. If we’re doing a good enough job of collecting all the data, we’ll discover more houses that we can effectively target beyond our own local area. How do we find opportunities in other locales? Can we successfully scale our business without having to learn a complet...
Feb 18, 2021•12 min
Scaling an investing operation is a bold move, but it’s one worth making. There are personal and business risks involved in scaling but they shouldn’t stop us if we lay the right foundation. When we become more focused on the risk involved in scaling, we can hold ourselves back from propelling our businesses and gaining the freedom we seek. How do we change our mindset and increase our readiness for scaling our investment operation? What are the limiting beliefs around hiring people, and how do ...
Feb 04, 2021•10 min
In this industry, we talk about marketing and generating leads, but if we can’t consistently convert those leads into profitable deals, we can become frustrated. Leads need to become opportunities, and that only happens when we perfect our marketing. If we don’t know how to work leads, we will always lose money, but if we develop a system that helps us nurture leads effectively, success is guaranteed. How do we reverse engineer our sales and marketing so we can reach our goals? What is the diffe...
Jan 21, 2021•57 min
Closing more deals allow us to increase our profitability and scale our investment operation, and investors are always looking for the next best tactic to do it. There are no shiny new leads, magic lists, scripts, or contracts that will get you more deals if your fundamentals aren’t in place first. There are 3 key dimensions we need to improve to increase our close rate, and all of them are actually easy to implement. What mistakes are costing us valuable deals? How can communicating more effect...
Jan 14, 2021•18 min
As we head into a new year, we’re also very likely heading into a different market. If we’re planning on scaling our businesses, we need to position ourselves for this market. The investors who are going to win when the market shifts are the ones who have a solid foundation of marketing and follow up. They are the ones using this time to line up capital so they are ready to hit the ground running next year. What market indicators do we need to be paying attention to? How do we avoid getting caug...
Dec 24, 2020•10 min
The holiday season is a time when a lot of people dial back on revenue-generating opportunities because they don’t think there’ll be any business, but there are actually more investing opportunities now than at any other time in the year. While everyone else has already settled in for the holiday break, we still have a lot of time left to work on our business goals. What are some of the things we need to do during this time to maximize our opportunities? Why do many investors have their best mon...
Dec 17, 2020•8 min
For many business owners, it’s difficult to replace ourselves in certain tasks in our businesses, but having too many things on our plates holds us back and keeps us from getting to the next level. Delegating isn’t a luxury afforded only to a few leaders. It’s critical to our effectiveness and ability to keep growing our business. As the owner of the company, you deserve to build the systems around you that take the pressure off. You deserve to have time and space to replenish and refresh your e...
Dec 10, 2020•13 min
Achieving our goals comes down to saying yes to the things that matter, and no to anything that takes us off that path. That’s why we should actively seek structured challenges that focus our effort and attention. They help us implement the consistent action that makes our goals attainable. Whether we want to improve our health or fine tune the things that matter in our businesses, challenges create accountability, structure and ultimately, momentum. In our real estate investing business, follow...
Nov 26, 2020•14 min
When investors are so focused on the deal and the transaction, they skip a critical step, and create a barrier to closing the deal. They frequently miss the critical part in the process that will turn a seller lead into a transaction. The conversation and the relationship aspect is the part we simply can’t skip. It’s the part that turns leads into deals and dollars. How we approach and talk to the seller is the crucial part we must master. Sellers don’t want to be sold to or at, they want to be ...
Nov 19, 2020•12 min
The biggest reason we fail to achieve our goals is a disconnect between our long-term vision and the small actions that will get us there. We’re often so focused on the future that we overlook what we need to do in the present. If we don’t have a plan that governs what we do daily, weekly, monthly and quarterly, it’s hard to create any meaningful momentum. The short-term is what sets the pace and accumulates the results that will get us to our super long-term goals. 75 hard is a system that can ...
Nov 12, 2020•13 min
As with any form of sales, follow up is absolutely the most critical element. While it’s important to have variety in our follow up methods - there’s one that stands above the rest, and is also the most effective at connecting with people. We must use the phone in our follow up, especially texting. Texting is the most effective, efficient, and scalable follow up method; and it’s most likely to elicit a response from people. This is a part of the follow-up system that we simply can’t skip. What m...
Oct 29, 2020•10 min
As we scale our investing businesses, automation has to become a crucial part of our operations, especially on the lead generation and marketing front. One of the most effective ways to scale our lead generation is through the use of voicemail drops. On a lower level of business, we can get by with just calling people, but this is unsustainable as we grow. Voicemail drops can be as effective as actually having a conversation on the phone because they get to connect with us through our voices. In...
Oct 22, 2020•11 min
As you grow your business, it becomes critical to build a team around you that allows you to focus on the most productive use of your time. For this, we need to bring in the right kind of talent and if we want to hire and retain the best people, there are certain pieces that need to be in place first. Without these pieces, it’s hard for the people we hire to succeed and help us achieve our business goals. Why is it so important for us to have standardized procedures in our operations? What are t...
Oct 09, 2020•13 min
If you’re an active real estate investor looking for a way to scale, your first thought is to invest in more lead lists, and turn onto the next marketing channel. If you have a database or CRM, you don’t necessarily need more leads; there’s a ton of business already available to you that you can tap into. The truth is, many investors drop the ball when it comes to lead follow up, so we might be missing out on the gold that’s already in front of us. Going back and refreshing these leads is a high...
Sep 24, 2020•13 min
