EP 086: The Realtor's AI Playbook for Pricing and Marketing

Real Estate AI Flash

Aug 20, 2025•24 min

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Episode description

How does a top-producing agent price homes more accurately and market them faster, with less effort? In this episode, I sit down with Chuck Bachteler of Berkshire Hathaway HomeServices Florida Properties Group to break down his real-world AI workflow. From ChatGPT-powered pricing strategies using RPR data to create polished listing content in minutes, Chuck shares how he systematized property pricing with a 7-step AI prompting process.

Whether you're new to AI or ready to sharpen your edge, you'll walk away with tactical tips and tools you can apply immediately to your own business.

Resources:

Chuck's 7-prompt pricing formula - https://docs.google.com/document/d/1e8LkbNDmAUmEf5_fqw7OXRc09yY5fRIMcdh-7LcHUlU/edit?usp=sharing

Guest: Chuck Bachteler

Website: https://www.sandandkey.com/

Instagram: https://www.instagram.com/chuckbachteler_realtor/#

Linkedin: https://www.linkedin.com/in/chuck-b-0b88499/

Facebook: https://www.facebook.com/ChuckYourRealtor/

Host: Rajeev Sajja

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Rajeev Sajja on Instagram

Rajeev Sajja on LinkedIn