Ep. 11 Katelyn Shook - Tips To Growing a HUGE Client Base From Scratch

Katelyn Shook is the owner of The Cosmetique by Kate in Lubbock, Texas, a boutique Microblading and Permanent Make-up studio! Katelyn actually took a chance during her senior year of college to get certified in permanent makeup and started up her own business from scratch! In this interview, Katelyn unveils the importance of education, investing in yourself, and branding yourself as an expert with signature services that only you can provide! Katelyn has seen major success in the local area, and now women come from all over West Texas to be serviced by her! Katelyn believes in consistency, confidence, and professionalism to build out a "machine-like" business that can attract new clients on autopilot. Tune in now to hear how Kate was able to achieve amazing success in just one year of opening her business!