No, you can't just do that trend because you think it's gonna be fun. No, you can't just create content on that. No, you can't just record an episode when you feel like. No, you can't. What we're going to leverage for our exposure, you've got to give the commitment first before they give the commitment to you. They've got to know that you're going to be there. They don't want to wait there going, 'Oh, what is it going to be an episode this week?'
You're listening to the Big Vision Business Owner podcast. This is the podcast for business owners who have a message to share and want to have an impact on the world. I'm Chantelle Dyson, your host of Big Vision Business Owners, as well as your podcast expert and online visibility coach. And each week, I'll be discussing alongside you all of those things that go into being a Big Vision Business Owner, of being able to get that message out there to build a community of people that hear that message and share those values and actually then help you make change in the world as well as growing your business. It's all about creating a true connection to your audience, building a community that surrounds your business and spreads your message for you. And it's about changing the way the world thinks one podcast at a time. And with that, let's begin with today's episode.
We are going to be delving into my favorite topic ever because this is what I help people do. This is what my focus is, and it's what I spend most of my time doing or revolved around, which is podcasting. And I know that from people that I've spoken to, starting a podcast can feel like the scariest thing. So many of you say to me, 'I really want to start a podcast. I'm just really worried about starting it. Like, it's scary. The tech freaks me out.' And so this podcast episode has been designed specifically to help you to know what you need to do to set up for your podcast success. And I'm not just going to go into, like, the details of you need this mic and that. Like, that's not what this is going to be. That's quite simple to do. Use your phone or get one of these, which is a Blue Yeti microphone, done. No. What we're going to talk about is actually the things that you're really going to need to understand what it takes to be successful with a podcast.
Because podcasting is harder than you think, and I'll get into exactly how in a bit. But 90% of podcasts don't make it through past their third episode. And I, you sitting there going, 'That is me. I started it, and I've stopped it.' You might have even got to, like, episode eight, but you haven't made it beyond that. And you know that you're one of these people that stopped for a certain reason. And that's because of a few different things. I've got seven here, and I'm going to add to it if I think of any more. Seven things that people have overlooked and don't realize. Actually, I can think of eight, which kind of summarizes them all, really.
So we're going to jump straight into them so that you can get so much value out of this episode. Feel free to screenshot this and share it as you go. And you hear one thing that, like, really speaks to you and why you haven't started a podcast or why you stopped recording your podcast previously. Screenshot it, share it, and tag me in on Instagram so I know which one it was that resonated with you.
But the first mistake kind of thing that people think is that podcasting is just talking. It's just talking at a camera. It's just having a conversation on camera. And that is well and good, and that's going to be easy. And then you realize the reality of it because I don't just talk to the camera. I mean, I do, but I have little notes over there. This time, it's just bullet points. The episode I recorded earlier was a bit more in depth. I needed to make sure I got some of my information right, and I had to have researched it and planned it, and all of that is not straightforward. I can talk on camera very easily, and I know for some of you, the idea of talking to the camera or being recorded as you're talking to someone freaks you out. Maybe people might judge you. What if I get that wrong? If I say that wrong? If I don't know? What if people say that I'm wrong with what I'm saying? If I actually genuinely get it wrong? I have got things wrong on this podcast already. I said something about there not being a CEO Instagram channel. Turns out there is. Oh, hell, I didn't know there was. And if that says anything, there you go. I mean, it says that it wasn't known to me, and I'm a big CEO fan. So, I mean, made my point either way. But technically, I got it wrong, and you do things wrong all the time. I was recording a podcast episode earlier and didn't hit record on the audio. So, we're going to have to work with, thankfully, a backup.
But podcasting is not easy, but it is achievable. Oh, it just takes understanding the process, which is what I'll go into in these other six to seven points now and knowing what you need to do to be able to do it because this isn't an easy ride. This is a long SLO. It's a long game, and you're going to be needing to show up all the time in podcasting. It's actually the best thing about it because how many of you week on week get to Sunday evening thinking, 'I wish I had all of my content planned,' and I know there's so many, and you scramble to try and come up with some posts that you're going to get out for the week, and they don't mean anything. Thing you've done it on the sake of, 'Well, I've got this. I'll use that. I've got that. I'll do that.' But the reality is, it's not that good. It's just flung together, flinging spaghetti at a wall is what I keep hearing people use the expression of, and it doesn't actually get you anywhere.
So a podcast is practically helpful because it keeps you accountable, and it gives you that one golden piece of content that I keep going on about. That one piece of content a week that you can repurpose into so many different things. Like, it's almost endless. Because by the time that you've really, like, got all the juice out of the orange, you can then run it again. You will be posting the same thing again.
First thing is that it's not easy, and you have to realize that it's a long game to go with it. But second to that, then comes the idea that you are just going to talk on camera and that you're going to choose to interview people because you think that's going to be interesting. And you've seen that that works for Steven Bartlett. You've seen that that works for J Chet. You've seen that that works all the big podcast is that's how it works. Wrong. Because at the stage that I know that you're at as a coach, a therapist, interviewing other people isn't going to do you any good because that doesn't elevate you. The idea of a podcast is for brand exposure. But it's for personal brand exposure, and collaborating with other people can be part of a method. It's useful to bring people on, and don't get me wrong, that has obviously raised Steven Bartley's profile alongside what else he's been doing. Right. I knew Steven Bartley before the CEO podcast. I've seen him on secret teacher. This guy is in social media. He had been building and building and building, and the podcast started as just him, and he wanted to leverage other people's audiences. But I joined, and still, my favorite episodes are his first episodes, and I tell everybody that I can speak to to go back because the interviews are just pretty stamina now. Like all the podcast B that I was listening to and all the coaches, etc., in the space, you know, people all do interviews. And actually, when it was Jhet, like, I used to turn off when it was an interview unless I really wanted to listen to that person or that topic. I wanted his solo episodes at the time. I wanted to hear from him.
And from a life coaching therapy perspective, when you're first starting out, at most, I think a mixed approach is best. But otherwise, you got to go solo because what's the strategy behind this? Are you just trying to get downloads, or are you actually trying to establish yourself as an authority? Because to me, I don't look at the interviewer as an authority on it. I actually see them as someone that's learning from the person that's speaking.
Take Chris Williamson right, brings on experts all the time. And I really appreciate his method because he actually brings in people that are not just famous. He does have people that are well-known, but he brings in experts, and I really appreciate that. But I don't learn from Chris Williamson. I learn from the people he brings on. I hold Chris Williamson as a good podcaster, but he doesn't know the information that they know. He's assimilated it just like I have. I've listened to the same interviews. He's gone through. He's cut them down on his version. He's put out there. But when you set your podcast up for success, you've got to think, what's the strategy behind why am I even doing this? Because if it is a long game, you've got to know why you're in it every week. And if you do decide on interviews, that's cool. But it's a lot more work in some respects. Less work for you to have to come up with the ideas. More work to organize pros and cons like I can plan when I'm going to record these episodes whenever I want, and it'll be on whatever I want. I've got to coordinate with other people when I do interviews. And as much as I enjoy them because I had learned something when I do it, quite often it's more paperwork. It's more organization. And you've got to account for so many things on their end as well, like the setup technically for them.
So if you then don't know why you're doing it, you think it's going to be easy, well, you've got to know why. Because I know that I want to get my ideas out there, create that community, help people with podcasts and getting seen online. And that's what's going to help me to go, 'Oh, when this is hard, I'm going to do it.' I could have easily stayed in bed today and not recorded these episodes. But I'm here. I'm here serving you all. So it's a case of understanding those two things.
And then number three is making sure that what you're talking about is useful to your audience. Now the podcast that is due to go out after this one is very much with me in mind, is something I think that my audience will enjoy. I think it's going to be interesting. Actually, I really I'm intrigued to see what the response is. I am in the early stages of the business of the podcast. It's quite reasonable for me to put something out that I'm like, 'Huh, I don't know if my audience are going to love it.' But I am going to bring a bit of my personality to it, and I'm going to see if they love it. That makes total sense. I haven't gone, 'I'm going to do this episode on what have I been watching. I'm just going to do a random. I've been watching Squid Game, The Challenge. I'm going to do an episode on that, although there was one moral compass point that I do want to discuss. But like, how can I fit that in a podcast episode is usually what I think as opposed to."
(10:05)
Let's do an episode on it or let's do an episode on what the episode is on next week but not make any relevance to business ownership or podcasting. So, it's when you don't care what it's and you're just going to do a podcast on things I want to talk about unless you are a person that is known and liked for being just that you with no interest in the fact that you are a business owner in my sense or in your case a life coach with a particular story. I never really did a lot of business talk on the single girls' guide to life. It had to be for single women, and most of the single women out there were not interested in starting their own business as much as I used to use that as a way of saying what I did to create a life I loved.
I didn't go into the ins and outs of podcasting, and it's kind of why I shifted into this because business became a passion for me. I still deeply care about the single community, loneliness as a pandemic epidemic. Don't know, can't remember what each one means, Epi one pan many epidemic, but it never went into that detail, which is probably why I got a bit of a pull because I wanted to spend more time talking about business and marketing, and this made sense. So, you have to think about your audience, and that does mean being constrained. It does mean pulling yourself back to not talk about that thing. There have been many things that have gone viral or that have been in the news that would be good to newsjack. When we take a topic that comes up in the news and we do an episode on it, I did one on privilege before, and it was in response to Molly May.
Molly May was talking on CEO, and she said we've all got the same 24 hours in a day. Oh my goodness, and it went off, so I referenced that at one point. And then there was this whole thing about her being privileged, so that's where the privilege idea came in. It made sense and relevance. There have been plenty of other things I've seen and heard online that I would love to have just spoken about because I have opinions on things. I have opinions on education. I have a passion for rescuing animals. I have a perception of the way the world works, and I bring those elements in. That is my personal branding. It's my secondary messaging, as I learned the term of from Samantha Hearn the other week. It is all the things I care about, and I would drop into conversation with you and ultimately will come out on this podcast over time when is relevant.
But the focus for the podcast is to give you something of value, something to learn from, something to motivate change from, something to be entertained by. And I have a blend of that. Next week's episode is entertainment. It's a bit intriguing, a bit inspirational in some ways. It's not educational or where we can learn something from it. This episode's very much learning and mindset, etc. So you've got to think what do an audience that you're trying to serve really want from you? Do they want to hear from all these people? Do they want to hear from you and your expertise? Because I know that I used to bring experts on to the single girls' guide to life because there were some things I couldn't talk about like having kids and being single, not me fertility. I'm not really driven by the idea of being worried about having my own kids. It makes it very difficult for me to connect with an audience that are really worried about that when they're single.
So, I would bring on a guest or dealing with nutrition and how preparing for menopause, I did that the other month. You know, I brought in experts where I felt necessary. But that didn't stop me from providing the information that I knew and I could speak from to serve my audience. And that was when I think at two years in, I would start to look at if I had continued bringing guests in more regularly, probably once every two to three episodes. I would want to have started to do that because I was getting to a point where I couldn't serve my audience beyond what I was already serving them because my single life was quite settled. I was then in a relationship too, so the dating experience wasn't even relevant per se because I was in one. So bringing experts on was the benefit there, but it was part of an overall scheme, which brings me on to some of the technicalities.
Now I know that number four, people worry about the tech. I'll show you exactly what I've got. You can see it here. There's nothing that you can't see. So if you are listening, you can't see it. I'll describe it. But on YouTube, because the videos will go there, we have a Blue Yeti microphone. I did not have that when I initially started. I had, I'll just get it paused. Bear with me. When I first started, it actually cost more than the microphone I use now. And I sometimes contemplate why I'm not using it now. I got gifted the Blue Yeti microphone. That's why I use it, but I had this little microphone and kit. So, it came with this little stand. It also is something that you can hold. And the microphone I look after it so well is here. I can't think what exact number this is. I think it's a Shure. Oh, here we go, a Shure mv88 plus. It's a little bit more round it when it's not been squidged down, but that would then just sit in there. And I used to have, and it's still down there, a little box to help dampen the sound.
Now once I went to video, the box became a pain in the neck because it was always in shot. And I need my video to not have a box in shot because that looks annoying. And I want it for pictures stills and stuff. So ultimately, I got rid of that and just used either microphone just out, which led to some challenges with the audio quality because if nothing else for a podcast, you do need to worry about how it sounds. It does not have to be perfect, but podcasts are generally about audio only, and we benefit from the vodcast version of creating a video too because it's useful for us for promotion, which we'll get onto in a bit. But technically setting up, you can, if you are not running video, just start with your phone. And I'm talking about an iPhone, a phone of good quality. I have an iPhone 12 Pro Max. It's coming out for two years old now, so it's been used for every episode nearly, especially the video version.
So, I mean, it's really been used. And as you heard earlier on, I failed to hit record on the microphone for the podcast episode I previously recorded. And I will have to run with the audio that's on the phone. It won't be as good as I want it to be because it's a distance away. And you'll notice in this setup that the microphone is here. Now, you might not be able to see that on other episodes of mine. It's quite useful that I've put it in this one because I don't always. But the closer it is to your mouth, the better. And you'll notice when you see this come up on TikTok and you see podcasters often, they'll have like a mic maybe on a stand that's coming above them or it's right in front of them. And I'll demonstrate by talking into the mic. It's going to cause issues for the edit, but it's fine because I'm not staying in the same place. But the closer I am, the better quality the mic picks up. And that's what you want to think about when you're recording. If you are just audio only using your phone, then you just have your phone underneath your mouth, and you use the voice memo notes, which you can hit pause on. So if you go wrong, you hit pause, you go back just slightly to the bit that you fluffed, and then you just hit record again or play, I think it is, which records it, and you just keep going.
You haven't got to worry about what you look like. You do it in your pajamas. Obviously, I can't do that anymore because I value the video. We've got to make sure that audio is at least good enough. And that means having a decent enough mic, whether through your phone or you buy one. The Yetis are at £80 to 1 that other one I'm the kit, which comes with a little mic as well, lapel mic so you can tack it on, I think was in the region of £150 when I first bought it. That's all that you need. You can use your phone for quality. That's this. This is being recorded on an iPhone 12 Pro Max. That's it. It's not got anything else. We edit on iMovie. We edit audio on Reaper. Reaper has a small subscription after a trial period. It's wonderful. iMovie standard as on every Mac, I believe, so you can do this very easily, probably with what you've got around you, and go with it. But please make sure that you choose a space and you set yourself up as best possible to make sure you don't have too much of an echo that if there are two of you. This is another reason that interviews are harder. Interviews over Zoom, I know that they facilitate everybody, but they're just not as good unless that other person has a microphone themselves.
And I suggest using something like SquadCast. SquadCast is incredible, really, because it's a bit like StreamYard but it records their audio from their end. So on Zoom, if you use Zoom, which I previously used to use, you use Zoom. It's recording what I hear as their audio, which is going to be via the internet and a little bit of bandwidth lost. When you use something like SquadCast, when it records them, it is recording their audio as it goes into their computer. And then it's uploading that audio file from their end. So it massively increases. So if you are going to do remote, go for something like SquadCast. If you are doing it in person, have two microphones. I'm sorry, but you need a microphone for each of you unless you're going to literally talk at the mic both sides and almost feel like you're kissing because one used one side and one used the other. The Blue Yeti has some different settings so it changes which side it listens to and can be both.
But if you're too far away from it anyway, you're going to get echo. You'll hear a slight bit of roominess on this edit because there's a balance. Right? I'm not in a studio. You're in my home. You're in my living room. So everything that you're going to hear and see at this point is just what is naturally here. And that's the tradeoff. I could use the box. I could use the soundproof box, but then my video is going to be. So, you have to decide what you can give up. But please, please prioritize the audio. Let's get onto number four. Number four is that you don't commit to a schedule. If you don't have a schedule for your podcast, you're done for because a podcast is meant to fit into people's schedules. It's meant to be something that people can rely on and know what they're going to get. And I've always gone for a Thursday release.
(20:03)
I quite like a Thursday, I feel like it gives me a few days in case I'm not quite ready after a weekend to get myself sorted. A Monday would be a dreadful time for me. You can look at some stats to see when people listen. It's not a Friday so often, it's less the weekend, but then for certain people, it is the weekend because it's when they're freer and they're not busy. But there's a lot of commuting kind of listening to podcasts. It doesn't really matter if you promote your podcast well enough, which is actually number five, we'll talk about it in a sec. If you promote your podcast well enough, then people will listen anyway. But find a disciplined time and routine for yourself because if you aren't going to commit to when you're releasing, people won't know when to expect a new episode, and you won't do it.
I know every Thursday I need a new episode out, and by God, will I get that done. There was only one time in the Single Girl's Guide to Life where it went out on a Friday unless I had accidentally scheduled for the wrong day. But no, an intentional Friday where something happened and I just didn't have it ready. I just said, you know what, we're not doing this today. I literally can't remember the scenario, but that's the one in 103 to four episodes time, apart from the last few, which are less consistent because it was there was a break occurring. But keep that consistency because people want to know and want to fit into the schedule, which then brings me on to the next one, number five, which is the idea of promotion.
We will think that just because we've started a podcast, people will listen to said podcast, and it's just not true because I bet when you started your business, you thought people are going to buy from me. I've got something to share with the world, got something good, and everyone's cheering you on from the sides, friends and family go, "Yay, go do it!" And then come the release, come running an event, come selling a service, a product, those people that are cheering you on aren't there. And people don't just buy what you're doing, even when they said they would or said they would be interested or were backing you all the way. The same is with the podcast that you can't expect people to just listen because you're doing it. You have to give them a reason to listen. It means that you do need to promote, and some people really put a big focus on launches, and I'm in two minds.
I really toiled with it with this podcast as to whether to. I didn't feel authentic. I can feel it as I'm talking about it now, like run big competitions, DM everybody, and say, "Listen to my podcast," etc. I just didn't. I didn't do it with the Single Girl's Guide to Life, and I felt like, well, I achieved 100,000 downloads in two years with the Single Girl's Guide to Life, and I didn't use any gimmick. I hate gimmicks. I hate quick things that work in the short term but don't in the long term. I don't want the podcast to list in the top 100 or the whatever it's called, the new and something. I've literally never paid attention to that podcast chart in my life, and that might sound bad from a podcaster. I understand why it's useful. It doesn't feel right to me to do it in a way that's not organic. I'm just organic through and through.
So it's up to you how you promote your podcast and how you want to go about things. Other podcasters, other people that help people with podcasts, would say to run a massive comp. I did run a small competition for people on my mailing list, that's how I did it. I did it for the people that I cared about and I knew cared about me and wanted to know about it. I didn't run this massive competition just for anyone for the sake of getting a few emails and forgetting in a chart on the first few weeks, although we did get to something like 88 on the entrepreneurship chart on Apple Podcast, which I'll take. I'll take that, and it wasn't intended for anything in particular. I want to get to the charts at some point, but I'm not here to chart. It comes back to number two of the strategy and the intention behind what I'm doing.
I'm not here to chart; the charting doesn't actually matter. What matters is the people that listen to this podcast. What matters is that it gives them value. I could be in the charts all day long with an entertainment podcast. I don't think I could. I don't think that I'm that entertaining, but you could make it work. But I don't think it would do what I want it to do, which is talk to the people that I'm trying to help and give value. And obviously, the higher you chart, the more people you can help. I get that. But promotion-wise, you do have to have a strategy. You do need to tell people about what you're doing. You do need to keep talking about it, and that's the same for your business and all the offers and services that you have. They need to be out there all the time. People need to know about it. Need to know what you're offering.
I need to know; you've got to name it as well. "Oh, you've got Content Creation Club. Oh, you've got Podcaster Prospects. Oh, you've got that XYZ." And I haven't pushed Podcaster Prospects for a little while, but we're growing on that. But a lot of people that would talk to me might know about my Content Creation Club, Clever Content Club, as I want to start calling it. I want people to know that's that. I know other business coaches; I know exactly what their offers are called. You know, The Hook has Breakfast Club. Shout out to The Hook there for networking. Samantha Hearn has The Shift and Expand. So, I know the names of them because I've seen the messaging so often, and that's what you want people to do. Is they know about your podcast and will listen, and eventually, you'll find this crew that want to listen that follow on Spotify and so on.
They'll do it without you ever asking or you do it with you constantly asking. But you got to promote it, and you have got to emphasize it. And it also brings me on to number six because everyone thinks that by having a podcast, you're going to make money. Like, "Oh, monetize the podcast. Oh, let's get a sponsor. Oh, let's run ads. Oh, how can I make money?" And I hate to tell you, but podcasting doesn't make you money from the podcast. It can, don't get me wrong. So if you are someone that's chasing that, which you're then chasing the downloads because you have to get to a certain number of downloads before sponsors really consider you. You get some micro sponsorships, by all means. You could get a sponsorship right now. I could do that myself probably if I asked enough people and just said, "Look, last podcast grew to 100K downloads.
That first episode has XYZ downloads in the whole time. Let's put a baked-in ad in right now for 30 quid. It'll be there forever. So even if once it gets big, you know, it's only getting 20 downloads an episode at the moment, but once it's getting 2,000 downloads an episode, like, you'll be there as the first episode that was there. It'll always be there; it won't ever go. You can do that if you want, but it takes a long time to establish a podcast, even like the big people, unless you're famous. Like, it takes 3 to 6 to 9 to 12 months to really establish your podcast if you're brand brand new, then you might be getting your content right. Like, if you're not even versed in posting online, then you might not even choose the right pillars at the start, and you have to kind of take a step back, take a break, and then relaunch again because you realize that you went down the wrong route that you didn't choose the right topics.
Or you might naturally be able to blend. You know you are allowed to change format. You're allowed to change what you're talking about. It is part of the process. But to think that you're going to monetize the podcast early on, MM, like take shits and giggles, the podcast. If you haven't seen it, it's a completely entertainment podcast with two guys. I don't know their names off the top of my head, James and Fuad. Is that it? Anyways, they are entertaining. I have never ever listened to their podcast ever, but I have seen many clips. I watch; I love it, follow their page. But I've never listened to the podcast. I've seen one of their ads, which was with JX, so I assume that they got some money from that. And I know I think it's Fuad, one of the guys only quit his job semi-recently.
That was the first time I'd ever seen the clip where James, the other guy, announced and said, "Well, you've just quit your bar job." And they have their podcast is incredibly popular. It's very well, and I'd be surprised if you hadn't heard of it. But as I spoke to my hairdresser, shout out to Clas Hair Lounge, she had not heard of it. She absolutely loves it now; she hadn't heard and really didn't listen to podcasts at all. And again, we're not even listening to the podcast; we're listening to, I anyway, I'm listening to the clips. Just looking at some stats for them, they've got 1.7 million followers on Instagram, 1.4 million followers on YouTube. So you can sense the sort of impact they're top for entertainment, um, in the UK charts quite a lot. Shits and Gigs is a top-five Spotify podcast hosted by best friends James and Fuad.
So they've monetized and been able to quit their jobs. How long have they been doing this? A long time, a long time. Like, you don't just get to make it straight away, and it takes promotion; it takes having a good content, and there's his entertainment, and they're two fantastic characters. But monetizing is through your business; this is a platform for promotion of your products and services. It's the way that people will get to know, like and trust you and start coming to you. Like, I don't get tons of inquiries by the way, but the amount of closes that I make with my calls is quite high. I need to sit and do the numbers. I don't have that many calls, but the calls that I'm having is a good closing rate, and that to me is so important. I want people to be put off; I want people to know how much it is to work with me so that they can decide where they're going to sit.
I want people to know the kind of experience they're going to get and decide if that's for them or not. And that's how I'm going to do stuff, um, and that's what people get through the podcast. They get to test what it's like to work with me because they can hear my personality; they can see me on a screen. They know what they're going to get, and then they DM me and say, "How can I work with you?" or they start clicking through links and get their name on things, and then I call them, but they have said, "Oh, I've listened to the podcast." So understanding that you've got to promote it and that you're probably not going to monetize it for a while is important, which then brings me on to my last point beyond the whole summary point I want to make, which was number eight.
So number seven is a podcast is based on SEO principles that means that when you title your episodes when you talk on camera, you want to be using keywords throughout. And I do this with some level of success, not always because it depends on if I've come up with an idea and then titled it after, titled it first or not.
(30:09)
And then thought about keywords or not there's so much that can go into a podcast hence why coming back to number one it's not just talking it's not straightforward if you're going to have success with it you've got to really think about it. The reason that you want to get it in whilst you're talking is because your transcript will eventually become a blog post. It will need editing, but you want the AI tools that you're going to use Ed to pull out the key points from your transcript, to identify what it is you're talking about, and to basically hit that nail on the head for you as you then get a baseline for a blog that you then edit and add more keywords into.
Anyway, putting your podcast on Apple or Spotify or any other player is like putting it on Google. In fact, it automatically withdraws from Spotify. So every time I write a description for the podcast, the little show notes, every time I title it, I've got to think, "What are people Googling? And is their Google search going to find mine?" So you can't go generic because otherwise you're trying to compete among too many keywords. But then you've got to think, how can I differentiate down and niche down a little that will get attention?
So one of my best-performing episodes on the Single Girl's Guide to Life is why you should be single in your 20s. Now I could have done an episode that's called "Why you should stay single," but it was to do with why you should be single in your 20s. And it comes up; it's one of the top pages. It moves between being the first and second. I didn't really do anything to make that happen. I didn't even do it superbly intentionally. I've always been experimenting with titles and trying to be specific enough but not too specific. You know, "Why you should be single in your 20s instead of getting married" is a bit far, is a bit long. Like you still wanted to be succinct enough to know what you're going to get.
It is about trying to increase that footprint because the beauty of the podcast, another one of them, is that it gets to be multiple things, and this is a long-tail existence. This is not just going to get posted never listened to again. The first episodes you do are going to be the most listened to because people go back to the start and move through. Once you hit a point, they don't because once you're on like 200, 300, no one's scrolling to the start. A few people are; they'll go halfway, and they'll just choose one in the middle. And if you're anything like me anyway, but you get so much out of it from blogs, a blog that can then go on Pinterest, which also works on SEO.
All of your snippets go on TikTok, which is starting to really rely on SEO. Instagram shifting to an SEO kind of thing. It's looking for keywords. It's not quite as optimized, but it is. You've got to think about what you're talking about and make sure that you're designing content for that. And all of this, all of these principles, realizing it's not easy, make sure that you've got a strategy, make sure you've got all the audio down and backups. I didn't mention those, but you've heard the importance of the microphones recording now whilst the video is recording, at least this time around.
You want the consistent release schedule; you need to promote it also consistently as well as best you can. I use Monday to organize my life as of only recently, but I think it's the right ticket for me. You're not going to monetize, and you need to do SEO well. Out of those seven things I mentioned previously, six of them are all underpinned by discipline. You will not be able to run a podcast if you cannot be disciplined in what you are doing. No, you can't just do that trend because you think it's going to be fun. No, you can't just create content on that. No, you can't just record an episode you feel like. No, you can't just talk about whatever it is that you like. It's got to be for a reason. It's got to be for your audience. It's got to work with SEO. What's the blooming point? Because that's how we're going to leverage for our exposure. You've got to do it frequently enough and regularly enough for someone to show up.
You've got to give the commitment first before they give the commitment to you. They've got to know that you're going to be there. They don't want to wait there going, "Oh, what is it going to be an episode this week? Are we going to get Tuesday or Wednesday? Oh, I want to listen to it in the car on Tuesday, but I don't know how I'm going to do that if it doesn't back to Wednesday." You know you stop car I'm reliable. What does that say about you as a coach or therapist? I'm reliable. No thanks. I want a coach that's going to be there. It's going to show up. What does a podcast do? Show they're going to show up. There are ways to get around it like having that routine batch recording.
I've recorded to today starting to become really part of my schedule to put in time for pretty much everything. Not just content creation but actually putting it in and I launched with three episodes. That was a strategy for a promotion so that people could bend straight away worked really nicely thanks if you joined it. It is about the boring. It is about making sure that you set yourself up with multiple episodes in the bag as well. I'll give you that little tip too. You know I had one; we changed the tactic, you see. We recorded four thinking we're just going to do one, two, three, four, four weeks ahead. Sounds great; that's where you do want to be at. And then I changed my strategy and went I'm going to release three so I only had one.
Hence why today has been an important day to get stuff recorded. But I'm disciplined; I've got to get two recorded, one for this week, one for the week half, so I can at least get myself back ahead. And I will probably do two more next week in the week. I'm pretty sure it's scheduled already, so then I'll have two more, so I'll be three ahead, etc. You can see where this is going, but I have to get it done. And there's no point doing these if I don't then repurpose everything so that needs to get done as well. You know there's so much that has to get done. I got to do it; I got to show up. You've got to have a level of commitment, a really strong reason why you're doing it that really serves your business isn't just for downloads and accolades. It's actually part of your whole ecosystem, possibly at the top of your ecosystem if it's anything like mine.
And then you will have to show up regularly for yourself, for your audience, for your business and go from there. So there are my points for making sure that your podcast is a success before you release your first episode. If you want help talking about the naming your podcast cause I didn't go into that, but I feel that that's another one that people always like, "Oh, I've got questions drop me a DM, and we can talk about how you name your podcast." I'll do some content on it at some point, but as I said, hopefully one of those things really stuck out to you if not all of them. And if nothing else, it's the discipline that is required, the commitment to a podcast. It's not an easy game, but it is one that you get the greatest payoff from because of all the assets because of the value that it gives your audience because of what it does there for your business.
So I hope that has inspired some of you to actually sit down and get this podcast ready, thought about launching it and get going with it finally so that we can together change the way the world thinks one podcast at a time. I'll see you next time.