Personal Scent, Scent Brand and Why it Matters for Business

When considering a personal brand most people don’t give scent much consideration but Sue Phillips explains that this is a big oversight. She explains that scent is, after sight, the most powerful of our senses, and that developing a personal scent is something that creates an intangible and memorable impression, on a whole new plane. If you enjoyed this episode please subscribe to our podcast (and tell your friends!) Find out more about Sue, her work and how you can create your own personal fragrance at our website elinbarton.com/podcast Enjoy!