There are so many ways to make your marketing complex. Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells… Sometimes the best way to sell a horse is with an ad that says "Horse for sale". But that kind of clarity only comes when you know your perfect client. Your "right fit client". And you must know their language. The POSITIVE and NEGATIVE "triggers". It's like your RFC has a codebook …. And you need to know that codebook inside-out...
Mar 01, 2021•28 min
This week's episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic. Lee is one of our favorite people to learn from. I say "our", because my company invested in The Cockerell Academy which has benefitted our entire team. Lee teaches entrepreneurs and business leaders that you don't have to be Disney-Sized to make magic. Excellence, like so many other things, is a state of mind and learning that it is within reach wi...
Feb 22, 2021•36 min
My book is now officially available for purchase. For now, you can get it the Kindle or Nook version for only .99¢ Even though this book is one of my biggest accomplishments and, I believe, will enrich the lives of those who read it, I still felt weird doing a monologue podcast about my own writing. Instead, I got permission to borrow some audio from my friend Dan Miller's podcast. Dan recently interviewed me about the book and definitely did not softball me any sales copy disguised as questions...
Feb 15, 2021•36 min
ATTENTION: We interrupt these show notes to bring you this important announcement: You have a chance to train with me for free starting this Friday! This Friday, February 12th, we're starting the Get Clients Fast 5 Day Challenge . Five days of free, live training to get clients, fast! This IS 100% FREE OF CHARGE . Live training will be about one hour per day. This will be fun, interactive and ultimately profitable if you follow the steps. Click here to join the challenge and I'll see you live st...
Feb 08, 2021•13 min
You want to write copy that converts, but how can you do that? Remember this: Before conversion comes connection. You need to connect with your audience before you start pitching them. In this week's episode, I'm giving you three ways to do exactly that. Spiritual Foundations Do Not Boast About Tomorrow. "… we know that all things work together for good to those who love God, to those who are the called according to His purpose." Romans 8:28 (NKJV) Many verses of the Bible seem a little vague (h...
Feb 01, 2021•21 min
Can you imagine opening the lid to your toilet, only to discover a snake? What would you do? Here's what my wife did…OK relax. My wife did not find a snake in the toilet. But this little exercise reveals the subject of today's podcast…Using story-based emails and subject lines to capture your reader's attention. There is more noise than ever before in the marketplace, and therefore there's more competition to get emails opened and read. You've got to have something really powerful to hook people...
Jan 25, 2021•15 min
I think of Entrepreneurs as Kingdom Builders - and I don't think of kingdoms in some domineering, benevolent tyranny sense - but in the sense of the "King's Domain". Who is the King? For me the King is our Creator. The Kingdom of God that I know is one of peace and mutual benefit. That describes a good way to live, and it describes a good way to do business. But hang on - This episode isn't about the spiritual Kingdom. It's about the earthly Kingdom I would choose for my business to emulate - Th...
Jan 18, 2021•31 min
This really could've been entitled, "what I have learned after doing 500 episodes of this podcast." But that seemed like a boring title. Then I realized that around episode one marked the year my business made just over $100,000. After 500 episodes – a little over 9 years or so – our company revenue is somewhere between 1 million to 1.5 million per year. That's roughly 10X. And now we're looking at how to 10X again. We can't do it by working harder – we have to do something completely different....
Jan 11, 2021•34 min
This one is for the entrepreneurs who are weary, tired, longing for things to get " back to normal "… who possibly are coming out go the holidays not rested and revived, but even more discouraged. Now, don't get me wrong. This is not what EVERYONE is feeling. SOME people are energized, excited, and on FIRE! SOME saw their revenues climb instead of fall in 2020 …. SOME saw their profitability SOAR …While others would label 2020 as "difficult" at best, or a "total disaster" on the other end of the...
Jan 04, 2021•22 min
What a great guest to help ring in the new year- Mark Timm ! This guy has created more than a dozen successful businesses and I'm sure there's more to come. Just reading his story is a great motivator for those planning to enter the entrepreneurial ranks in 2021. Of course, Mark credits much of his success to the mentors who shaped him, one of whom is Kevin Harrington of Shark Tank fame and coauthor of Mark's book, Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond...
Dec 28, 2020•28 min
This week's episode is a little different from the usual format. It was recorded with a live audience on Facebook. I've missed the instant interaction I get from a live broadcast, so I intend to do these live broadcasts every Friday morning at 7 a.m. Pacific. To be clear, these live broadcasts will not be replacing the podcast; they will be separate shows. I chose to showcase the Facebook broadcast this week for two reasons: First and foremost, it's useful content that I think will benefit you. ...
Dec 21, 2020•18 min
2020? My best year ever? Yes! And I've got the proof in this week's episode. Spiritual Foundations I have learned how to be content with whatever I have. I know how to live on almost nothing or with everything. I have learned the secret of living in every situation, whether it is with a full stomach or empty, with plenty or little. For I can do everything through Christ, who gives me strength. Philippians [4:11] -13 Most people, whether they are followers of Jesus or not, have heard at least a p...
Dec 14, 2020•37 min
Do you still think LinkedIn In is just a job posting site? These days, it's much, much more - and John Nemo explains how to put it to good use for your business in this week's episode. Spiritual Foundations Jesus never promised that life would be easy. On the contrary, Jesus said that we would have trials. Sometimes, we may wonder if God is truly concerned about our situation. It may feel as though he's not listening, or even that He is not going to help us. Not matter how bad it gets, whether w...
Dec 07, 2020•22 min
Emotions are habits and that's great news, because habits can be changed. Before I go any further let me clarify...Obviously, not all emotions are habits. Some emotions are genuine responses to your present, personal situation, but those are not what I'm talking about today. I'm talking about the emotional defaults - the mood you naturally gravitate to. For instance, we all know someone who seems to be grumpy most of the time. It might fluctuate a little, but "grumpy" seems to be their default s...
Nov 30, 2020•31 min
What's worse than having a job you hate? Having a job you don't like. In other words, having a job that is in no way fulfilling, but you tolerate it because you need the paycheck. Is there a better option? Oh yes! My friend and best-selling author, Dan Miller, has the solution in this week's episode. Spiritual Foundations Whatever work we're doing, there is a perspective that will make it better, richer and more meaningful (even if it's not what we want to be doing). The scripture that taught me...
Nov 23, 2020•48 min
I don't typically release my podcast on Sunday, but this is no typical podcast. This week my special guest is Chris Ducker , author of Rise of the Youpreneur and Virtual Freedom . When I first started my entrepreneurial journey, I was a bit leery of personal branding...Would I be better off with the Acme Copywriting Academy, or is it better to stick my name on everything? I believe in almost every case it's best to be your brand and I credit Chris Ducker with teaching me many of the tactics I've...
Nov 15, 2020•12 min
If you're staring down the holidays, have a stack of bills, and the balance in your savings and investments accounts keeps getting lower...And if you're wondering how long the COVID lockdowns will last, and there's way too much month at the end of the money...This episode is for you! If you're able to write decent copy - even if you're not a professional copywriter for hire... I have 7 income streams you can tap into right away... Spiritual Foundations The Whole Armor of God I got a timely remin...
Nov 10, 2020•13 min
You didn't see it coming. And 2020 maybe put you on your nose. This is the part where you turn the tragedy into triumph, the trials into treasure, and move from victim to victorious! Spiritual Foundations Your Misery Is Not Meaningless So we do not lose heart. Though our outer self is wasting away, our inner self is being renewed day by day. For this light momentary affliction is preparing for us an eternal weight of glory beyond all comparison, as we look not to the things that are seen but to ...
Nov 06, 2020•25 min
Something a little different for this week's podcast… It's been months since I've done a live stream and the timing felt right for this one. For those who want the raw, visual live stream, you can watch it here . Whichever medium you choose, I would love to hear your feedback. You can leave a comment here . If this message was helpful to you and you feel it may be helpful to others, I encourage you to share it. Spiritual Foundations "Now the LORD had said to Abram: "Get out of your country, From...
Oct 30, 2020•15 min
"Revenue is vanity, profit is sanity, but cash is life." As a business owner, nothing could be more true...According to the US Department of Labor and Statistics, the number one reason 95% of businesses close their doors is quite simply running out of money. In this week's podcast, I'll give you seven ways to create steady cash flow. Spiritual Foundations "Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it? For...
Oct 19, 2020•19 min
How do you get what you want? The simple, two-word answer: Expect it. That is, of course, the boiled-down version...we'll get into the specifics in this week's episode. Spiritual Foundations "If you think about it, people wake up in the morning, they begin to think about their problems, those problems are circuits, memories in the brain. Each one of those memories are connected to people and things at certain times and places and if the brain is a record of the past, the moment they start their ...
Oct 15, 2020•31 min
Ready to start your online business? On this week's episode we'll talk about the 3 things you need to get dialed in first. I'll also be introducing my brand new cohost. Spiritual Foundations "Sometimes we need a geography to usher our soul into spaciousness." John Eldridge John Eldridge is the author of a successful Christian book entitled Wild At Heart. The book speaks to the importance of getting out of the artificial world we've created and into the spaciousness of nature...camping, adventuri...
Oct 09, 2020•32 min
How do we move forward in the "next normal" as 2020 is about to be the past? What does thriving look like in ANY economy? That's what we're talking about with John Meese in today's episode. Spiritual Foundations "Our people must learn to devote themselves to doing what is good, in order to provide for urgent needs and not live unproductive lives." (Titus 3:14 NIV) I think this verse applies to us especially in these times. As entrepreneurs and business owners, what we're doing is not just about ...
Sep 28, 2020•31 min
Eric Upton is one of my students with a success story that makes me smile. In this conversation, Eric talks about how we crossed paths, about where his career has gone since that time, and what he feels is in store for the future. A true example of how it's possible to reinvent your work, your life, and even your world. Spiritual Foundations "For I know the plans I have for you," declares the Lord, "plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call...
Sep 21, 2020•31 min
3 Pivots That Provide Prosperity What does it mean to pivot? The term "pivot" has become a buzzword referring to a significant business change -- ranging from mild to dramatic. A pivot is usually intended to help a business recover from a tough period, or survive after experiencing new competition or other factors that make the original business model unsustainable. Today I give you "3 Pivots That Propel Prosperity" Spiritual Foundations "Each of you should use whatever gift you have received to...
Sep 14, 2020•12 min
I get the opportunity to speak with dozens of entrepreneurs and small business owners every week. They share their victories with me ... and also their troubles. They're looking for solutions. Without question, the biggest problem I hear about these days is the virus. No, I'm not talking about COVID. I'm talking about the "mind virus". The mind virus seems to be spreading like wildfire. It's a virus that can completely take your business - or even your life. The number one symptom of the "mind v...
Sep 07, 2020•23 min•Ep. 482
Aug 31, 2020•18 min
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