In today's episode we discuss whether it's more virtuous to give your products away for free, or to charge for your work. If a corporation is making 25% profit or more, eyebrows go up and there may be pressure to "give back." Have you ever wondered about that language? It's as if this implies they "took it" from someone. Even someone as successful as Michael Hyatt, has wondered, "Is it more virtuous to give my products away?" This NY Times bestselling author, former CEO of Thomas Nelson, and blo...
Apr 02, 2018•52 min•Ep. 330
No, it's not like I had a bag with $200 Million Dollars and left it at the bus depot. But today, I'm going to share with you what turned out to be the 3 Primary Lessons I Learned From Losing $200 Million Dollars. How to face your reality in relation to money. Uncover the well-kept secret all wealthy people know (and poor people don't). Discover the one key factor that's proven to determine destiny. Should we love the Giver rather than the Gift? Clic k here to download or listen to this episode n...
Mar 26, 2018•40 min•Ep. 329
Today I want to enter into an interesting discussion Ken MacArthur started on Facebook https://www.facbook.com/marketingtactics . Ken states, "Serious question, I've always been a skeptic. I have no problem under-promising and over-delivering, but I've always been hesitant to make a 'Big Promise.' Given the current state of the world I live in, I'm more inclined to think things like 'most people will fail, most of the time when they start something new.' That's why babies don't walk on the first...
Mar 19, 2018•29 min•Ep. 328
Time is an interesting resource unlike any other. Any two people have differing financial resources, and differing skills and talents. We have different opportunities, different circumstances, and a different network of friends and acquaintances. But we all have the same number of hours in a day, week, month or year. When it comes to time, we're all on level ground. No one has extra hours stashed away in a savings account for a rainy day. None of us has the ability to turn the clock back, stop i...
Mar 12, 2018•26 min•Ep. 327
Today I want to cover some new directions for the company and how we're going to be helping you in new and improved ways. Don't worry, we'll continue to focus on: Copywriting and marketing Building an online business Strengthening your spiritual life I don't believe it's possible to separate the two things, business and spirituality. Because you only have one life, spirituality and prosperity are both part of the same life. The premise for today's podcast: Every person listening to this show can...
Mar 05, 2018•48 min•Ep. 326
Chris Ducker's book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post. He's the founder of youpreneur.com (a term he coined in 2014). Youpreneur.com is an entrepreneurial mastermind community that helps experts become the go-to leader in their market. "Whether there's a transaction involved immediately, or whether it's further down the lin...
Feb 26, 2018•30 min•Ep. 325
Outsourcing is so hot right now. I blame Tim Ferriss' book, The 4 Hour Workweek and Chris Ducker's book, Virtual Freedom for starting the outsourcing phenomenon. In Tim's book he tells you why you should do it and Chris tells you how to do it. In fact, Chris Ducker has a new book for entrepreneurs entitled, The Rise of the Youpreneur. This outsourcing topic started during a recent consultation I had with Mike Kim. We discussed the theme of each of my recent years. 2015 was the year my fitness jo...
Feb 19, 2018•32 min•Ep. 324
Today we discuss a unique method by which you can guarantee your business will always have a profit (even from day 1). You'll never miss having a profit because you take your profit first. My guest is Mike Michalowicz. Mike is the successful entrepreneur behind three multimillion dollar companies. He is the author of The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur, which BusinessWeek deemed "the entrepreneur's cult classic." He is a former small business columnist for The Wall Street ...
Feb 12, 2018•32 min•Ep. 323
Out of a hundred people who hear this, one of you will do this and you're the one who will succeed. I have a question that I would seriously like you to think about. Are you important? Are you? This is a vital question and it speaks to something we call self-image. It's popular to believe that your self-image, having a good self-image, a strong self-image, a positive image of yourself is wrong. It's popular to say that. This is the first line of attack of the enemy, trying to deceive your mind b...
Feb 05, 2018•26 min•Ep. 322
I have a proposal for you in today's episode: You have in your life what you tolerate. What you tolerate is what you receive in life. I already know there are a lot of people who are coming up with examples to prove me wrong. There are people saying, "Well I have a genetic disorder that I had no control over. I could not have stopped it. I did not want this." No, but the way you deal with it, the way you process it, and the way that you experience it is up to you. That's not genetic. That's not ...
Jan 29, 2018•30 min•Ep. 321
Today's podcast is a lesson in the history of marketing online. I believe there is great value in knowing the history of our industry. Most of you in direct response internet marketing may not know we owe our careers to Ken McCarthy. Time Magazine credits Ken McCarthy with originating the idea of using click-through rates as the key metric of website performance. In the early 1990s, as the owner of a direct response company, Ken saw the potential of direct marketing on the internet even as softw...
Jan 22, 2018•1 hr 10 min•Ep. 320
Today I talk with the genius, the master, the go-to-guy, the king of all things LinkedIn…John Nemo. As one of the top promoters of Copywriting Academy, John Nemo joined me at my Joint Venture Mastermind at The Coeur d'Alene Resort in Alene, Idaho. No one knows the subject of LinkedIn like John Nemo. John transformed my LinkedIn profile, he's the real deal when it comes to LinkedIn and he's here to teach us all how to cash in on LinkedIn. The 3 core components of his LinkedIn Riches training prog...
Jan 15, 2018•37 min•Ep. 319
We're talking about prosperity. That's the word of the year with my company and with me. What does it mean to prosper? We know that it means to do well financially, but it's so much more than that. It's your health, your relationships, it's the ways you are fulfilled in life (such as growing as a person and contributing in a meaningful way to other people). Prosperity is a fullness of life and a fulfilling way of living in every way possible. Clic k here to download or listen to this episode now...
Jan 08, 2018•31 min•Ep. 318
This week is a special edition of the podcast. It's 100% Spiritual Foundations – so, if you're not into that, you may want to skip this one. During today's episode… * The one theme found throughout the Bible that applies to your goals, dreams, and desires. * One of the most familiar verses in Scripture (even most atheists know this one!) … and how it has been woefully mis-translated in most English Bibles. When you find out what Jesus actually, said you may be surprised! * What we can learn from...
Jan 01, 2018•19 min•Ep. 317
Conventional wisdom tells us that success takes time…sometimes a long time. Well, I think we've been lied to, and I can prove it. In this episode I'm going to give you a set of tools that will put you on the pathway to a brand new you in seven short days, but as you'll find out, I believe that success can happen in an instant. Stay tuned… Clic k here to download or listen to this episode now. Spiritual Foundations I've been reading my friend Frank Viola's giant new book called There Must Be More...
Dec 25, 2017•36 min•Ep. 316
Content marketing is a hot industry buzzword right now, and everyone seems to have a theory about what works. I don't know about you, but I don't have time for theory, so in this episode I'm going to show what we do in our own content marketing…because it works. The key to successful content marketing is value, because we're in a current environment where you've got to give value upfront. In fact, our topic in this episode is a term I've coined called Value First Content Marketing. Stay tuned, t...
Dec 18, 2017•53 min•Ep. 315
If you've listened to this podcast for any length of time, you've undoubtedly heard us extol the virtues of Revel 77, our favorite coffee shop. So, when its existence was in jeopardy we stepped out and bought it. But that begs the question, "Why the heck did we do that?" In this episode we'll attempt to answer that question, and show you why we're willing to put our money where our mouth is when it comes to walking out the prosperity principles that we teach. Clic k here to download or listen to...
Dec 11, 2017•47 min•Ep. 314
You can hardly open your email these days without seeing someone promising the super-secret key to insane business growth. I know that the title of this episode seems like over-the-top clickbait, but by the time we're done you'll see that it's no exaggeration. This kind of extraordinary growth is happening right now to my friend Michael Stelzner of Social Media Examiner. We're going to be talking with him this week and let him explain exactly how he has done this and how you can do the same for ...
Dec 04, 2017•34 min•Ep. 313
All of us want a business that hums along, routinely churning out profits as if on autopilot, but how the heck do you do that? This week I've enlisted the help of the undisputed market leader to teach you practical steps to amplify, accelerate, and automate your profits. Amy Porterfield teaches business owners, educators, and entrepreneurs the action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease. She is o...
Nov 27, 2017•36 min•Ep. 312
Just like you, Marie Forleo started her business with nothing more than a laptop and a dream. Now she commands a socially-conscious digital empire that touches millions of people, and makes millions of dollars. In this episode we're going to talk with Marie and get some little-known insight into how she created such a remarkable business, a business that has allowed her to design the life she always wanted to live. Clic k here to download or listen to this episode now. Spiritual Foundations Rece...
Nov 20, 2017•42 min•Ep. 311
There's a shift happening in the world of copywriting. People are beginning to recognize the wisdom that can be gleaned from studying the fundamentals of copy directly from the masters themselves. In this episode, we're going to help you walk that path by introducing you to the most ripped-off copywriter alive. John Carlton is one of the guys who got me started in the world of professional copyrighting. He's got a degree in psychology, understands how the human mind works and how people make buy...
Nov 13, 2017•1 hr 23 min•Ep. 310
Your core beliefs control everything you do, from your attitudes to the actions you take each day. But how did you develop those beliefs? Did you thoughtfully choose them yourself, or were they handed to you over time from potentially unqualified sources? In this episode we continue to discuss the core beliefs we hold here at Ray Edwards International. If you listen closely you may discover the key to developing your own North Star that can be counted on to guide you safely home. Click here to d...
Nov 06, 2017•45 min•Ep. 309
Remember the good old days of email marketing when you could just send email to someone and they would actually look forward to receiving it? While it's true that email marketing was different in the past, I believe there is a case to be made that we are in The Golden Age of email marketing right now…and you can still be a part of it. My guest this week is someone who knows a lot about how to get the most out of your email marketing. Nathan Barry is the founder of ConvertKit , and he is going to...
Oct 30, 2017•51 min•Ep. 308
What you believe controls how much success you're willing to allow yourself to experience. Is it possible that by tweaking what you believe you could start to achieve things you once thought impossible? In this episode we're going to begin to examine and share some of our core beliefs, how they influence our business, our personal lives, our behavior, and how we arrived at these beliefs. Click here to download or listen to this episode now. Spiritual Foundations Our Spiritual Foundations segment...
Oct 23, 2017•50 min•Ep. 307
I just listened to an episode of Amy Porterfield 's podcast, Online Marketing Made Easy . That episode shook me up (hah hah, the first Parkinson's joke of the episode). After hearing Amy speak so powerfully, I felt an overwhelming sense that I needed to say a few things publicly. Click here to download or listen to this episode now. I'm sharing not because it's important to me (believe me, I'd rather not be talking about this) – but because it's important to you. WARNING: This episode may not be...
Oct 19, 2017•28 min•Ep. 306
Stories have a way of sticking with us. The world of marketing is changing around us, and those businesses that don't invite their customers into a heroic story will soon find themselves forgotten. If you're tired of your marketing having the same affect as a monkey yelling into a bullhorn, then you're listening to this podcast at exactly the right time. In this episode my guest Don Miller is going to introduce you to a roadmap that will clarify your message and draw customers to you like a magn...
Oct 16, 2017•43 min•Ep. 305
You've heard and read me talking about this topic of prosperity for some time now. If you're still reading, chances are you have at least cautiously accepted the idea that you, too, may prosper. At this point you may even be thinking, "Ray, you've sold me on this prosperity idea. But how do I start? What's next?" The rest of this podcast attempts to answer that question. Let's get started. Click here to download or listen to this episode now. Spiritual Foundations 4 Principles for Living a Prosp...
Oct 09, 2017•27 min•Ep. 304
Things can change so quickly in the online world it sometimes feels like a full-time job just trying to keep up. Which platforms are still relevant? What are the emerging trends I need to keep my eye on? In this episode my guest Mark Mason will tackle these questions, clear out the cobwebs of confusion and shine a light on the path forward. Click here to download or listen to this episode now. Spiritual Foundations In the church world today, when people are presented with an opportunity it's com...
Oct 02, 2017•49 min
It's the dark secret of many small business entrepreneurs – most are a couple of bad months away from total bankruptcy. I learned this lesson the hard way after generating hundreds of millions and having nothing to show for it. While I changed that over the last few years, I am still a work in progress. And many small business owners I know are still living check-to-check. The book Profit First changes all that once and for all. Ask yourself. "What would it be like if I could immediately start t...
Sep 25, 2017•40 min•Ep. 303
We all have fears and beliefs that hold us back, but what we don't usually have is a proven process that can destroy, once and for all, the limits those fears and beliefs place on us. This week I sit down with my friend Cliff Ravenscraft for an in-depth discussion on this very subject. We're going to introduce you to tools and strategies that will unleash your potential and allow you to take the big leap from your Zone of Excellence to your Zone of Genius! Click here to download or listen to thi...
Sep 18, 2017•1 hr 3 min•Ep. 302
