Episode 17: Jason Trompf - Farming Enterprise Profitability

Dr Jason Trompf - Farmer Bahavourial Change. Jason Trompf from Lambs Alive has been working as an Agricultural Consultant for over 20 years. Jason has a strong background in understanding the drivers and motivators of sheep and beef producers and designing programs that support and enable practice change.
Jason undertook his PhD research into farmer behavioral change and adoptive context.
Jason has had significant input into the design, delivery and evaluation of programs such as the Triple P Program, Lifetime Ewe Management (LTEM), Bred Well Fed Well (BWFW) and More Lambs More Often. Each of these programs are widely recognized for the industry leading impact they have had on changing knowledge, attitude, skills and aspiration (KASA) and practice, as well as lifting productivity, profitability and resilience. Jason has extensive experience in lamb survival, consulting with and educating producers on a national and international basis.

LTEM is a national extension program using a small group extension model, for which Jason is the lead author and has had more than 4000 farmers involved. Participants have increased their whole-farm stocking rates by 10% and increased lamb marking percentages by 7% irrespective of enterprise type, which equates to almost a 20% increase in lambs weaned per hectare, while reducing ewe mortality by 33%. BWFW is a national 1-day workshop that Jason co-developed and has now been delivered to over 4000 sheep producers, that coaches producers to use genes, nutrition and best-practice husbandry to improve sheep reproduction rates.

Jason also manages his family’s 3000 composite ewe and 250 Angus and Shorthorn cow enterprise. These self-replacing high productivity enterprises provide Jason with a strong practical background and a constant reality check of the challenges that producers face on a day-to-day basis.

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