Rap Radar: Joe Budden - podcast episode cover

Rap Radar: Joe Budden

Jun 22, 20231 hr 16 minSeason 2Ep. 3
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Episode description

Joe Budden is a podcasting pioneer. Back in 2015, he became one of the first rappers to launch a podcast. Now, nearly a decade later, the Joe Budden Podcast has expanded with a new cast, including video vixen, Melyssa Ford. With his rapping days behind him and burgeoning network, Joe makes his return to discuss the business of podcasting, Complex's media list, foiled deals, musical legacy, and much more. #JoeBudden #JoeBuddenPodcast #JBP #Complex, #Spotify See omnystudio.com/listener for privacy information.

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Transcript

Speaker 1

Yeah, rap rate our podcast, Elliott Wilson beat out you know what's up baby?

Speaker 2

And my best Joe Butden voice salutation. We got violence on this show. But I can't believe it, man, I can't believe it. It's just so so crazy. The game's ben are these podcasts is harder than the rappers right now? This podcaster is It might be this is like our second time talking to Joe and what like six years. Maybe it's been a while.

Speaker 1

It's been a while, man, But before that, man, I wanted to get your tape first of all, with the Taler thing when he's talking about lists and stuff, people saying maybe beat out man, was he offended when Tyler was breaking down our list are important in the list and the rankings and all that.

Speaker 2

Standing next to the list man, how did the list man feel? Man beat out man? Now, I agree with them to some point. I think that you can't refute someone's favorite. But my list is always reflective on the best, so I think it's a little bit different. But you know, I think Tyler had some good God had some good points in our conversation. Yeah, some people grab into it.

Speaker 1

I think he's basically saying, like you know a lot of times, you know, I think that it's like, do you think that's still like that hip hop purist thing where people feel like, well, they have to say that they like something even though it may not be the something that connected to right, Like, they don't want to admit they like something that looks like it's not a hip hop purist. I don't love Illmatic. I love it was written more like I remember that whole divide with

the audience, right Like, yeah, absolutely. I feel like with Tyler, he was trying to say, is that younger hip hop fans shouldn't feel obligated to say Illmatic or Ready to Die is their favorite album of all time and if it is cool, but don't feel like you have to say that.

Speaker 2

To feel validated, you know. And I think that leaders in hip hop we got to represent today's music. Man. I saw this thing.

Speaker 1

If you saw a billboard was reporting that like this, you know, with the midpoint. Now we're in June, and like there's been no number one hip hop single, hot one hundred hip hop single, and no number one hip hop album.

Speaker 2

Man, so are we in trouble? Beat? That bez? What's the state of the culture, Man, we're in trouble. Ben about to put my resume on LinkedIn. Man, No, I think we're okay. Like I feel like kind of what Tyler was saying about the numbers and the metrics Ander that you know, if you let that tell it, we don't have any good music. I just think that there isn't There hasn't been a release from a blockbuster artist

this year so far. But there have been good releases from Larry June, Alchemists, Jack hollow Man, the guys be Fasto for a Tyler Jack follow They put out their products, you know, Jermaine Duprix, I mean those really good projects they mean this year. So they might not necessarily hit number one on the Billboard charts, but hey, they're number one in my in my call right now.

Speaker 1

And we know beat outs already craft in that list, Man, be telling that you start that list every day.

Speaker 2

The list has worked on right, It has been working on it since January first, twenty twenty three. Man, So probably by the time this comes out, I think I should be having a half year mark.

Speaker 1

Well you do, do you do the halfway thing to just stir it up already?

Speaker 2

Right? Oh my god, I can't wait you gotta take the temperature. Man.

Speaker 1

Well, last time they gave a list many to this media lists Man, this guy, I guess today was number one at the top of the list. Man, it's Joe Butdy guy. Man, the media done, Joe Budden, the Podfather.

Speaker 2

Believe we had the Podfather and the rapperrate or podcasts beat up. What was that like for you? Man, Yo said, we just gonna interview our peers, our colleagues. It was. It was a little bit different this time around because last time we talked, he had an album out, and you know, we were talking about the music. But this time we were just talking about his career, you know, his deals, everything he has going on, you know, on

the podcast Runt. So it was a little bit different, but it was always enjoyable talking to Joe.

Speaker 1

And he got personal with me. Man, he was giving me shit about some of our history together. Was supposed to be doing the Everyday Struggle show. I passed on that academics was born. I'm sorry, beat that Academics was born and hip hoped media change man.

Speaker 2

You know, it's it's it's crazy to see Guy's growth. Man.

Speaker 1

I definitely feel like I was definitely just some small part of like this sort of resurgence and stuff.

Speaker 2

But you know he's dedicated to it. Man.

Speaker 1

It's amazing how he continues to like, you know, develop that show with different challenges and now he's made it kind of like a big ensemble cast of like six that's a lot of people talking on the mic.

Speaker 2

Man, we can barely deal with each other. Man, how you imagine the four other people? Yeah, Man, you got Melissa for there. That's a nice candy situation. I see your vision, Joe, he.

Speaker 1

Ain't los what you say about Saint Lo and the flip Man Flip from your reck of the wood Man Quise flip Man wild Wood south Side.

Speaker 2

Yeah, everyone's doing it thing, man. So you know Joe Budden, you know you can't count him out. And I think his resilience is a testament to that. Absolutely. Man. We honored to have him on the show. Man.

Speaker 1

Hopefully, hopefully, Man, we get some of them crazy Joe budd fans. Listen to the rap podcast. That's what you want to do, the big business Shire audiences beat out, that's what the bitnest people love.

Speaker 2

Man.

Speaker 1

The suits an interval, that's what they want with the worlds to collide man, the audio consumption sharing is carried.

Speaker 2

Well, we hope you look joy this man sharing this carry man and rapper to do it.

Speaker 1

Man, how we're going to go right to our fellow podcasts. Man, this is a good one, man, this is rap right off and the boy Joe.

Speaker 2

Button, Yeah yeah, rapper up podcast.

Speaker 1

Elliott Wilsons beat out that what's up baby filing with.

Speaker 2

The podfather today, Man, Joseph Joseph Anthony Button, My good guys, right, oh my god.

Speaker 1

Even rapp podcast since he was a rapper right years about had a small little yeah. Wow, it wasn't even the last album was like the seconds last album, yall not inviting.

Speaker 2

Since then, a lot has changed, man, thank god, thank god.

Speaker 1

How does the Philip be number one on the comedic? Ain't getting me on top of the top of the he ain't get him all the complex about it. I have no idea that the list has caused me nothing but harm and pain.

Speaker 2

You took that personal, though, Elliott, that I didn't think that was you took he was. I don't know why either. I was like, why do you care about this? I was you the last nigga that you get. Yeah, there's a few names on that list that y'all shouldn't kis sway you and like this applies for us, the messy niggas, This niggas with journalistic integrity. This ain't for journalistic integrity. Yo. Yeah, they don't start posting this. But I pushed back, there's integrity to what you do, Joe.

Speaker 1

I think the way you conduct your pot and your like you you go off the rails, but there is a certain That's why I think people mess with you that there there is an integrity. They feel like you're not bullshitting and that's well, that's what you feel.

Speaker 2

I try to go about it with some integrity. Yeah. I think a lot of times that you may see that because you know the business, but I don't think the fans or onlookers do it that way. Well, they enjoy the entertainment.

Speaker 1

And also you have to touch on the DELI like, I don't know how you do it like me and be do talk about it sometimes like what we do.

Speaker 2

Obviously this is more of an interview show.

Speaker 1

I just understand what's your on, Like how do you get motivated to like sort of just take these hot topics and you know, be able to riff with your codes on it, like what, what's what's the what's your approach to that? And like why does it stay fresh to you to be able to do that.

Speaker 2

When you got to find fresh ways to do it, I guess, And I'm really passionate about it. I know that sounds cliche, but I enjoy getting up and cracking this thing and just sharing opinions, just shooting the ship. I could. I kind of rather not speak about the hot topics. I rather speak about conversations that black men are going through friend groups, are going through women's sports.

I want to kick about just like cool shit. If I can never discuss the hip hop shit, really I don't feel better or like the important shit and hip hop. I mean, that's a hip hop that's in my core, but like the real shit, not the oh it's drill, oh it's top five, give a fucking yeah, not that.

Speaker 1

Not that I wake up at the time of this and Cam's mad at me and we're going back and forth for whatever, like that kind of fool But that's exactly.

Speaker 2

Kind of the point, Like that, like you fifty, I'll be forty three. I was listening shit in ninety seven, Like that's not where I want to be now, Like when you hit me today and say where you at? Drop your location? Like I look at you like you're stupid, Like do you think I'm out of here doing hostings? You think I'm outady? That applies for the niggas that's got to move around and get money and feel safe and be comfortable. That's not where I'm mad. Niggas got

to speak to me differently, get mad up here. But do you still enjoy the music?

Speaker 3

Well, I guess you're an ex rapper at this point, but do you have that same passion for podcasting as you did for the music.

Speaker 2

I would say more today, like it's what, it's what, it's what consumes my mind on a daily basis. Music was great, but I wasn't. I wasn't. I was never in a situation where I was able to really reap what I thought my talent could guarder me. So that kind of made it sad. Once you get out of all those bad contracts and this deal and that publishing and this production company, once you get away from all that and finally start finding some footing, yeah, this shit

could get fun. This is fun now today it's my kids, it's my parents and family it's my girl, it's my friends, and it's me just trying to further myself and prepare life for my fifties. That's how I ended up in this spot at forty two. I was thirty five, fucked up picture in forties like, Eh, no, this can't go out right, it can't go that way, Gotta go, gotta go another route. I saw in a previous interview you said,

at some point you want to get off the couch. Yeah, I want to get off the couch at some point or in less of a capacity. But that's no time soon, right, that's no time.

Speaker 1

So but you did make major change to the pot of like simple say like positive and negative always Joe turned it into a morning show, right, Like there's more characters, some more of a ensemble cast, like expanded it, Like why was that a decision?

Speaker 2

The right decision? Watched the game table And I know my friends, I know iceing Ish for over fifteen years. They really came in the time of need for me and really kind of acted as my my life best while I was figuring it out. And I'm fever grateful to them for that. But in the content space, my views of how it should go versus ice and issue are grown adult just were not thinking about nothing. All right, let's spice this. I want to spice it up up.

So yeah and oftent times, right, like I've been talking to my friend's iceing ish for having many years. So now we're on the mic. How they respond to me and react to me? Is that flip different, beautiful Melissa, it's different, different energy going again, it's different energy. If you're doing the chemistry test, you need to throw some different ship out there. And it his work beyond beyond imagination. A lot of it was kind of like on the job training, right.

Speaker 3

I mean they're not broadcaster, so it's like, did you have to feel like you needed to develop them?

Speaker 2

They were learning, They were learning in the real time, right, They definitely were learning real They didn't have the grace of they got thrown in the fire. So yeah, I was developing or I felt like I needed to try to, but we needed to produce fast as well. It was a hungry audience and a vocal audience, and people don't like change. So they see two new guys here, it's like, are these guys the fun? Do I want to listen to them? For? Right? So?

Speaker 1

But to bring a strong force like Flip out the gate to it. That was did it feel it all risky too? Well not to me, because I've known Flip for a billion year. See, I can't do this with somebody I don't know.

Speaker 2

I can't just have an audition and he wants to be I can't do that. Well. We find academics the great academic. Yeah, yeah, but act was an entity right on his own. He wasn't just like a guy in the street. Complex wouldn't have brought him in if he was from the street. You haven't think about that every day, struggle. Yeah, yeah, I wondered for the work or not. He's crazy. You think he's crazy. I mean he's really crazy. What you mean? What you mean? I mean you're crazy. I think you're crazy. Wait,

what did I gotta do? Struggle? You think everything to me? Oh that I was crazy crazy than you. I think you were crazy to not take the opportunity. Mm hmm, okay, I think that that. I'll never understanding. I was sad when he was tough. I was I was. We was fucked up. Noah, we were fucked up. Get real, man, Okay, all this CBS, I don't know what when L did that, we was fucked up up there. So why did you not do it? Elliott oh Man drink water? Okay? Uh?

Speaker 1

Joe Budden the media mogul, all right, Uh yeah. I Ultimately the title was the better opportunity for me, and I felt at the time money wise, they really wanted Joe and they kind of wanted me, and we couldn't get it, couldn't get it close enough, I felt, you know, and I felt like Joe had kind of already begin to what he was doing was was taking control of it, like it was an idea that you know, everybody want to do, Like everybody wanted to do the first take

of hip hop. Nobody had done it right. Charlo May tried to do it. Shah he all these type people, he tried to do it. Noah had the backing to do it. He wanted me to approach you about it, but yeah no, But it still was a tough decision. It was still was a tough decision. That's why I say it's crazy.

Speaker 2

Why am I crazy? Being real? Well, well all right, but now, but now give me your hindsight, give me your home.

Speaker 1

I thought the show was gonna work, remember, because then I tried to. Then I tried to get you to come to title with the podcast because I knew the show was gonna pop when I saw the academic thing. You guys, remember I said, I don't know whether the clop you adapt you because I was like, it was it at the title office. I got you to come up there one time, and I was like, I knew this show was gonna work, and I was so fucking mad.

Speaker 2

I was like, but I also thinking it had to be that.

Speaker 1

I think it worked better because of the generational thing, and at that time ACT was cool with all these Nope, can I get it out?

Speaker 2

I mean, it's a crock of shit, but get it out, like that's gonna love that one. No, because the internet is tied here and every day struggle with me. They're sick of all that ship. But that one decision from Elliott that one hmm allowed ACT to do this. Yeah, allowed me to do this. It allowed just so many things to happen. So I did it for hip hop. I did it for hip hop. I mean, I think things worked out the way they were supposed to.

Speaker 1

You know, at least I don't know that. I want to argue Elliott. No, but there wasn't. So the other part I remember, and I was so mad at you when we tried to try to take it to GQ since what happened, no one wanted to do the deal. But then they were dragon right, and plus the money wasn't where I wanted to be. So then I was like, let's let's just try to keep create some heat on this thing. Let's go to another building. I knew, we'll

watch a GQ they was doing. Uh he was the keep Oberman, a political guy.

Speaker 2

He had a show on there.

Speaker 1

They were starting to do some original content and I was like, Joe, we gotta go.

Speaker 2

So I go.

Speaker 1

I take all the means, I take all it means with Ian his manager.

Speaker 2

Which is bad, which is bad.

Speaker 1

It's all going great. And then we got to bring jokes to the next the final meeting. So Joe gets in the meeting and Joe's you know, this is why I saw the genius of Joe Budden.

Speaker 2

Joe was the most charming.

Speaker 1

If he wants to be the most charming, beautiful person, he could be that, and then he could turn the room him literally sitting in the room with these corporate people, he had them eating out the palm of his hands.

Speaker 2

He had the white.

Speaker 1

Women basically flirting with him and all in love with him, and then he just turned the whole meeting upside down negative like like that, like turned it into like, yeah.

Speaker 2

You're gonna exploit us. And they brought the wrong suiting, brought the wrong suitent we was chilling, catching the vibe. Then they go get the guy that, you know, the big whoever the fuck this niggas supposed to be that we're supposed to care about. You don't know a lick about shit? What are we doing here? El is like that l was like corporate darling GQ listen, listen there, and I'm like the antithesis of all of those things. Bad idea to bring me the GQ. But that's been

my story at the companies. Like at the companies, they either don't get it or get it and they're not gonna pay you. It's never very rare that it's anything besides those two things. That's how I always end up fighting. Right, you got to go somewhere, You got to create it to prove that it's valuable, and then when it becomes valuable, you got to say, hey, it's valuable. What we're doing and then they say, nigga, we keeping it. What are you talking about?

Speaker 3

Well, legend has it that you turned down twenty million dollars from Spotify?

Speaker 2

Is that true or false? It turned down I walked away from So was it? Is there a number that you're twenty million? That was the number? That's the number some give or take something like that over the course of many years. Right, but you didn't like the terms. I was never signing. It worth way more than twenty million dollars. Damn. So what is what number? If you said twenty million dollars is good number? Number? Assumes that

I'm looking for a number from somebody. I'm fine when these people call me, and they still call, we say, y'all called, We're not looking for nothing. So what are you looking for? And so what's the key to that is it?

Speaker 1

Is it Patreon like going direct to your audience and then supporting you like.

Speaker 2

Fans are always power yourself and not have to do that. Well, I don't know if that's what was happening. When it was happening, I was just I was just in search of a better Wait. All the time, I didn't really feel like, oh powerful me, I'm gonna fucking but as you just go and get more information. That's why I say that complex moves and to stick by you because at these companies it's not really the money and the branding is cool. Sometimes we need the information that they're

not going to share with us. So you got to go there, go behind the wall, see all the ways that they make money from it. How do we make money from a song we go on the road infore it. How do they make money from the song? Twenty million ways? It's same important for me. You just have to figure out. You have to be fearless enough to get out there and figure out what those ways are versus what else said, go the title and get the check. Like if you put the bigger check in front of us, then he's right.

Only an insane man would not do what he did. But part of this you got to be a little insane, I think, just a little bit. So what mistakes do you think that a lot of podcasts just make kind of entering this space. The mistake is stopping Like I encourage and support anybody who continuously does it, because if you do it enough, you'll figure it out in real time. You'll watch yourself back you'll hear yourself back. You'll learn who you want to talk to, don't want to talk to,

how you want to be perceived, what you like. You'll learn I killed the people that are lazy and are not invested in this. It's just smoking mirrors and they're trying to make people think some ship and they dam and the people that do it for quick check. Those two, those are the two that muddy the waters for niggas like me.

Speaker 3

That So, I was curious, why do you think so many rappers are kind of gettingto podcasting now?

Speaker 2

Podcasting is a billion dollar business. I mean I think that's the answer to that. The money is Yeah, I can't speak to people's passion for it, but there's a lot there's a lot of money in it, and it's this is a nice post rap career like this is kind of like a sports analysts. It's a smooth segue. Yeah, why would somebody not try to hear that what you make it look like they could succeed with it' in

that space? Good people need to see that. I vividly remember what twenty fifteen was like for me with a podcast. Vividly remember what was it like shave shade from all over shade from everyone was looked at as a down trodden like some bullshit, what are you doing your failure, you're a loser, your bum shouldn't work out, have fun with your little podcasts. It was that from everybody. You'd be silly to say, oh, y'all stupid to them while

they're saying that. That thinking allowed me to move covertly for a lot of years, like try to figure things out when I open my YouTube today or when I turned on my Hulu or the streaming and I see this shit everywhere. I told you so. Score one for the good guys. Does it feel real I told you so? Or just yeah? But I mean, you don't get nothing from that. Like all you can do is say gotcha and move on with it.

Speaker 1

Right, so you don't look at your thing like with the high ninety seven things back with the morning show thing in your in your mind that just wasn't meant to be these that's something I need.

Speaker 2

But let's say you could have went that pathway. Let's say if you just a dedicated to it. I learned quickly and again my vision was after rap that I would be on a morning show, right. But by the time it was time to stop rapping New York morning shows. They wasn't letting go of those seats Like that was my first realization of oh shit, I'm not gonna get the morning show. These niggas are not leaving these seats.

Flex Is still these ways and then called me Jeane Spending them called me when they're creating the breakfast Club, I'm at the fucking dinner wherever. We are coming up with names, and I'm like, you were next up, you were next on our list. But once that's happening, and it's like now what like now what is that? What does that look like? And it looked like it looked like this, But nah, I couldn't do the radio hip the radio. New York paid paid, New York Morning Show

paid what I needed to be paid. So when New York, when they wouldn't letting go to seats, it was like, all right, could I go to Chicago New Morning Show? Wow? Could I go to La And do they answer to that? For me was no, Like I'm a very New York abrasive sometimes could come off rude if you don't know right, like that's New York, it's New York stuff. I can't there's plenty of places I probably should move for financial reasons or LA for work. Right, everybody else they left.

I can't leave. I can't leave. I don't know. I don't do it. Sorry, sound man. No, there's a there's a certain grit, there's a certain work ethic that comes with New York. The fucking sun don't come up in l A to a one pm. I'll be up at five in l A in the dark. Nothing on TV. Can't on the room shirt, Why the fucking my out here? Get me the fun out here? Anything? But yeah, it's not. It's just not conducive for like work for me in Miami. When I go out there, I want to party. I

want to go to the pool. I don't want to work. Not New York, Not New York. I won't work right. Everything is working out for you? Get this? How enjoyable? Was the Ultra show? The greatest that was in Vegas early? It was the greatest. But listen, I wanted to catch him last year and I did not like just because I'm not a show go or. I put it off, procrastinating, and then he ran the shows to New Year's Eve and I was like New Year's Eve there and I

couldn't go because of work. So this time I said, no, I'm booking a flight me and my girl Vegas. Usher. It was fight week. I wasn't thinking nothing about that, just Duck and everybody else. Everybody was out there for the fight, not he came for Usher. I was on daytime. I'm with my girl. It's ushers dinner, it's picks like. It ain't rapper time, it ain't fucking media time. You niggas go to that fight, right, what's that list? Settlers for strong joint two and a half hours? Wow? They

can't beat him in a versus. Nobody can beat me an verses. I don't know that. I left that show saying we don't give Usher respect that he deserves. And I know that sounds silly because it's Usher. Yeah, but I bought uh can you get with it? In ninety three wow, thirty years Yeah? Yeah, he was up there. He did the City Girl song, he did this feature, he did his song. He yeah, his timeline, and I

spoke about on my podcast. By just seeing all the people there and support from La Reads and Jad's and just the people that were important in his run, that she was tear jerking for me powerful? Right?

Speaker 3

How about them, Joe butten fans? I know they still want you to get back on stage. You ever thought about that? Give us some thought.

Speaker 2

Understand, even if I put it, I'm not gonna say they're still a demand though for you to perform. Right? How would I know? I mean social media at the time. I don't ask him about it.

Speaker 3

So you mean to tell me that Joe Budden music fans aren't still interested in you perform like a move music.

Speaker 2

They don't really bother me too much. Really, No, I think what I set out to do and standing firm and retirement so that they don't, I think it. I think the test turn.

Speaker 3

Yeah, I don't think rappers ever retired, But I think you started to convince.

Speaker 2

Me that they do. Listen. I like how I can't say hold no more because he don't put out too many albums. I like. I like how he does it though, I like how Andre does it, like one verse of year. I'll let y'all know him better than all y'all still like I like, I like all that stuff. I can't bring myself to do it yet.

Speaker 3

So do you think that the Joe Budden music fan is a Joe Budden podcast fan. The two different fans. What do you think is the difference?

Speaker 2

Well, I don't know what the difference is between the two. I think there's an intersection, a cross. But as a broadcaster, my voice is more powerful than than it ever was as a rapper. Like you just reach more, you speak to more. I can say more without having to rhyme and the stanza and the punchline and metaphor this in the lead, this worry, in the very strong start, the very strong bust of my hook like this, it's like a box. It's a box that you have to stand.

And as a rapper my voice might not have been the most desirable for some people, fucking my hooks. Like whatever you didn't like about him, you didn't like. But in broadcasting his voice, don't an that. He's got got some opinions. I like it's different. You can do voiceovers. They never booked me, really, you know why, Just like I said about New York Radio, these voiceover niggas are not on that James Earl Jones fucking with the other nigga, the State Farm nigga. My man, they not letting go

of these goods. Man, Wow, I want to go off to w and me too, my little this is a barbecue Buffalo Wings. I never get to they'd be souping me up too. Last year I thought I had one because hey, we got sixty seconds the Super Bowl. They want to run into Buffalo Wild, Like, let's try out your new Buffalo Wild Wings. It's like if my voice come on in a super Bowl. They thought the conflict Liss had a man they never had. I never get to get. I never get to get wow acting. I

took acting classes for real years ago. See that's why these niggas can't fuck with me. I know what I'm doing because I tried to go do everything. I tried to go do it, try to act acting class. I was killing it. Got a roll too, gotta rule, but one for me? What was the role? Fucking what I didn't You didn't do it, I didn't do it. You read for the part, got the role. I read. I auditioned. I went to some fancy, fancy acting coach for months.

She loved. She did amazing work with me. By the time I was finished with her, I was that dude whoever he was right, So it was fly. But that's not me at my core.

Speaker 3

Well, you did kind of appear on a small screen on television, got mentioned Elementary love it right, How did that feel when you heard about that?

Speaker 2

Oh, the top of the world, top of the world, top of the world organically right, Like I love when shows like like that and people I admire and funk with and create like that. I love when the world's cross. So it's like that was like a head nod by them. Didn't have to be done, but it was a salute from one black creator to another Black That was powerful for me. Has there been moments like that? Or and it's got the kids into me? Had the kids in it? It was like love, they got the kids into me,

the kids in school. Joe Budden, that bullshit is sticking. It is sticking. Stay motivated, baby, listen man, that's why you do it. To wake up one day and see Abbage Elementary. You shout out, wake up one day, you wake up, grab the phone and say what's gonna be in store today? Like a Cameron like Abby, don't even whatever it is. What we're doing right, fantas section is dope.

Speaker 3

But how do you develop shows on YouTube like you have Besides of Joe Budden podcast, you have humans.

Speaker 2

I wait until I get enough money to do it. Oh, it's really just the bottom line. I got a million ideas in my head. But yeah, but I'm funding on my own ship, so let's slow down. So how do you vet who goes on? Humans? Because you had like the story, the storytelling story. Fans kill me because I had like four white dudes in a row. I've been talking to every rapper, every black person for twitter years. Four white people and they start killing me. But uh,

just story Rob O'Neil Navy six, the man killed Ben Laden. Yeah, I want to hear from him. Uh Colin the guy that did the fucking ever climbed every mound mount Ever, that's an interesting story to me, Like I want to hear about that. I just want to hear stories, not so much people. But do you prep, Like, do you research journalist types before I even read a little bit of they books. Read a little bit of the book too. They always got a book, they always got it, They

always got a book. I read a little bit of the book, do a little bit of research. I throw a little Joe pos ass and there, and then be off to the racist man. What do you think the keys?

Speaker 1

Because you've always said, like with the YACHTI thing, you was a novice in interviewing and it didn't go to where you wanted to go, and it became this thing, and then now it's actually made a lot of improvement.

Speaker 2

What do you think is the key of how you become a better interviewer? Talking and speaking to different people for sure, and just watching yourself. That yachty interview is cringed. It's cringe to me because I just wouldn't shut the fuck up. Like one of the best things about interviewing and the best interviews is they shut the fuck up. So that was that took conscious effort for me to learn how to shut the bug up. Most of those humans, I'm not talking at all, it's them talking.

Speaker 3

But from the yachty interview, you got these funny ass memes that always circulate online, you know from your days at complex. What do you think about that when you see, like you know, a gift of you is being used to articulate a statement or something that you have done, that's a loaded question for me to be done. On the fun side of that, it's fun and entertaining and there's a value in being memeable, right or meme worthy. When I was at Complex, that was something they identified

I learned a lot of Complex. They identified that earlier. Hey, when the second he gets here, we just gonna mean him out.

Speaker 2

They were really good. They were really good at that us together magic. But on the flip side of that, when you think about the business of memes and the business of our voices, all of us, I mean all of us, not just us. Anybody putting their voice on Instagram, it says original audio right there, you record it, it's yours, and it's there. Someone is getting paid from this shit.

This is publishing. That's true. So memes, our memes are used to drive traffic, and if traffic is being driven, then there's money going somewhere in the's business to be done. But when it comes to us, we just enjoyed the laugh, the hahay. Oh it does nothing, nothing for me. So I can't use no more Joe. Butden you yo. The Jets used a little piece of the Jets when they Announcedaron Rodgers, I get excited about you like that? What clip that they used? I didn't see it. It was

me from when Daniel Jones got drafted. I think it was like, oh, they did a cool little content piece of everybody just going crazy. That's cool, starting to jump off it. Listen Bleacher Report anytime something happens. They used me and that Daniel Jones footage some more. So it's like, awesome, that's that's great. But that you're you're in a partnership with me, and we don't have a partnership, right, so stop it, but shout out the leader vibe respected. I

appreciate it. I don't want to sound like that. Right. So with the launch of the Joe Butden network, how many years has it been? There? Never less fun of them. It's like, oh shit, I gotta do something.

Speaker 3

I was going to say, are you creating any more partnerships and bringing more people into the network?

Speaker 2

Slow down? And I'm not. I don't know. I don't know about that one. People. I don't like people. People really grind my gears. Joe yeah, man, people. Yeah, it's a lot, it's a lot. I feel like that was a big part of shit imploding, winning and bloded. Just too many people now, too many interests to look after, too many agendas and motives and selfish. I can't I can't, I can't worry.

Speaker 3

About all that, right, And like twenty fifteen, you talk about that shift. Was that at the same time you decided to name the podcast the Joe Button Podcast.

Speaker 2

Why he always put his like journalistic voice on? Is that my journalist's voice? Yeah? I just want to be clear. You don't do that, do you that? On TV? This is my speaking voice? Yeah? You what's up this guy?

Speaker 3

I just want to be clear because a lot of times people say I sound like you only soprano or something.

Speaker 2

You're cooler than you, James. Your niggas be cooler than this. But what's the question? I forgot?

Speaker 3

I was gonna say the name change for you named this podcast lady and turned it to the Joe Budden Podcast, and then Joe Budden Network.

Speaker 2

Like was that happening around the same time. No, no, no, no, no, no, none at all. I'll name this podcast later. It was twenty fifteen, okay, I want to say shortly after that we changed the name. Was it conscious just to name it after you couldn't search my ship? No, we just wanted to change the name. I thought that Joe Budden Podcast was the dumbest name for a podcast in the world, and I really liked our name this podcast. Lady c has a title. I'm on the creative side of things.

So when it when they was like, yo, nobody can find this ship. You gotta change the name, right, I was like, okay, well, let me think of something creative that is more findable. I guess it was like, how about the Joe Budden podcast that remember you talking to the guy that when it was time to sign my deaf gym contract in death Jam, I didn't have a rapper name. M h. That's how I became Joe Budden.

It's a good name. But my point is, at some point I want to not be Joe Budden, right, I want to be my creative, crazy, wild self, and they always make me go back to Joe. Butden Raging the Machine Man a rap I tried to brand that group as as Rage in the Machine or some ship because it is a raging ship. But they was like, no, there is there's a credit score that comes along with each of our names. And Joe Budden for all of

the bashing the internet has done. When people type it in in the back, yeah, they're like, oh no, I remember when was the drone came out?

Speaker 1

They say out of Pressley saying we should call him the drone, like not jay Z, Kanye and nobody, nobody flew with that, so you know that's hard.

Speaker 2

Just call him the drone. And as soon as they said that, nigga start throwing shot. Yeah, if they would have thrown them them shots would have lasted a little bit because it's too easy. It's too easy to throw we met raising the machine. Do you listen to your old music? Yeah? Still yes, okay, yeah, yeah, yeah I do. I do my AMP show Mondays and Thursday five to seven pm Eastern Standard time, but I try to always sneak in a Joe joint just to hear growth because

I don't remember a lot of the verses. I don't remember where I was at the time. But when I listened, it's true penmanship and it's like, damn, you was on some shit right, Like I listened for memory. What it's like your favorite era of Joe Butden music of Joe Butden music, all of them, all of them, because it wasn't that's ever about the music. The music was just to kind of hold me along time I figured it out.

But my debut, I remember me and my mom times Square, my whole family at Virgin whatever the story that was in Times Square buying CDs like that was a moment for me. The turbulence between my first album and trying to get a second album out. I needed that. I needed that. I think it was called the Growth, right, that was supposed to be see and that's why as a magazine, Yeah, well because that Jim. They was trying

to get it out at some point. But dog single right, yeah, yeah exactly, doggangst the party And it wasn't a jay Z sample on one of the songs. I think stunting, stunting. But that's when. But listen, that's what I'm saying. Between album one and album two, Leo and keV and all the niggas that have kind of curated New York for forty fifty years, leave insert l A Reed, the man who's kind of curated R and B and Atlanta for and I'm a New York rapper, New Jersey rapper. One No,

but I needed that information. Then from there it's like, all right, what do you do? Oh shit, I want to be mixtapes, moo music, all of them. I love them, near and near and dear to me. Then I did a digital project only in nine and everybody laughed at that but it was like I see where something is headed. I'm trying to trying to see what's going on. And

I did a group all of these different phases. I mean I needed them as what I'm trying to say, all of them right, and from the group on E one and the group to shave didn't loving hip hop, I throw that at me. I needed all that too. I needed the radio. The battle would hollow anything I did that was ever a little obscure. I needed it. Yeah, and you were early on that U stream too, U stream uh blog TV Uh there was another one. There was another one they all defund now periscope or something

like that, periscope as periscope. Yeah, man, look you know the vibe was there. I was there. Yeah, this is early. Those were those were fun days man.

Speaker 1

But even embracing the YouTube, like nobody the artist was really doing that, like a lot of that base. You built that base off your YouTube audience, right, you had built this. I knew you and Ian had strategized about building that up. And you hadn't even seen the vision at first.

Speaker 2

At all at all. But I challenging en, like yo, man, you got you got one hundred and fifty thousand people sitting there, two hundred thousand people sitting there. It's a good base to start owing this shit. I always tell a story of Ian coming to me. I'm trying to I'm trying to get a house, but not the right way. I'm just trying to rent some stupid, big ass house because it's not important. But Ian was coming to me. Look, man, fucking made two hundred dollars from YouTube this month. Two

hundred dollars. I need like fifty grand to get into this house, and Ian's supposed to be getting it right. But he coming to me super excited that we made two hundred dollars this month total on YouTube. He's showing you money, printed it out.

Speaker 4

He said, Joe, look, buddy, this video madeor twenty five cent.

Speaker 2

I'm looking at him like your dog. I could smack this shit out of you right now if you keep telling me about this twenty video.

Speaker 4

He said, it's twenty five cent today, Buddy, I love you.

Speaker 2

He's right, nough right for nobody wants to hear that shit.

Speaker 4

It's twenty five cent today. But in a few years, but sure enough, man, I.

Speaker 2

Mean, how much speak a little bit more? Ian?

Speaker 1

Like the fact that you know you NIWCHORLESTI talked about how you had so many bad deals and.

Speaker 2

Did my life. Yeah, he and changed my entire life, everything about my life. And I'm saying that it's somebody who actively searched for managers. I let the audience know that certain positions are just tough to feel because they're so important, uh, and they require so much trust. Managers. One personal assistant is another business accountant. Like, there's a

few of them. And I had a lot of bad experiences with management, which is probably why my career looked the way that it looked, because it was real late when Cherry told me, I don't care how good you are as an artist, your own only as good as your manager. I told you this. Cherry told me this just run around me. But this was in twenty fourteen. She said this, right, I'm at the end of the fight, at the end of the road here. Now you want

to tell me this. But and then I was trying to find a manager, right who saw my vision for where I wanted to go in media and content and not so much music. So think about that. I'm approaching people saying, hey, I don't want to do what I'm known for and I don't want to do what I've only done my whole life, Like you're asking somebody to see a lot of vision. And Ian did that. He understood that, I guess coming from his Howard Stern tree, and he nurtured that. He nurtured that. My first two

years with End. When did it ends come along? I don't remember now it's been so long, probably about eight nine years. My first two to three years with En wasn't the bettert wasn't there because he was like making me be responsible, like he was putting me on an allowance and he was holding me accountable and he was he just did some different things and I was screaming on it. Now I was I raid. And he had

heard stories about Joe. You're gonna work with Joe, which I refute those stories if you're here any of the men. But uh, and then he's coming along and I'm only podcasting and there's no money in podcasting, which could make this relationship strenuous because now I'm gonna be on the phone everyone like what the fuck are you doing? Yo? Like,

and what am I doing? If you're doing this? Like the chips the ducks fell where they were supposed to fall, and it couldn't have happened without he has been there, the force behind all this ship. I will go to war, fam, I will fight from against any of these niggas out here. He's been He's been that impactful. Not just to me though, not just to me, but they know that out there, like the people that know that, they know that. So how long was it until you started seeing real money?

What's real money? Well better than two hundred dollars oh from YouTube? Yeah? Oh?

Speaker 3

Years, Like you're right, trusts, it took years because I think there is a misconception about podcasting is that everyone is just like swimming in money.

Speaker 2

Yes, and that's podcaster's fault. You hit that on the fucking head. God, I just said this all the other day. Podcasters out there making it sound like, uh, bumping into a million dollars is super Mario jumping to get a muscle. That's how easy they make it sound to bump into a million dollars, and all of them do it so and I understand why, but it's not that easy. It's

not that easy. The people that are in these meetings and the people that you got to have these talks with and the board that got to approve this, and no, it ain't easy at all, So that's our fault. We all did that much cap. Too much cap, yeah, podcast good, Yeah, it's too much cap. When Spotify Game came with that deal, we was high fiving, but we was high fiving because in twenty eighteen, there weren't many places that we're offering

that type of coin for your product. And what they did, along with some other people companies, it kind of changed the mold and it sent shock waves to the community to say, hey, this is safe to bet on, like you can invest in this. When the Spotify contract ran out, I knew that I would be on my own, but it was fine because I got the information. Like, once I have the information, we are right now.

Speaker 1

Do you feel like independence is the move because you look at yourself lad to assertance to academics, Jumper feels like like the independent forces is now becoming as bigger, bigger than the established.

Speaker 2

We're way bigger, way bigger than the establishing way bigger, in my humble opinion, way bigger. Like when I open the podcast chart and see one hundred and fifty podcasts ahead of me, they all are big budget television shows, it's dateline, it's a bunch of apps. So yeah, no, we're here now. They got to deal with they have to deal with it. I can't speak for everybody else

because it's too much captain streets. Like we said, for me, independence is always going to be the way until you find unless you find the right partner and blah blah blah blah, like David portannoying them. They got they were able to get their investment money or early. Hey you got fifteen twenty million so I could build my shin and come back to you and we I don't, nobody do definitely, So this has to go a little differently, right, And.

Speaker 3

You said the fuck tards fucked up touring and then you turned down a seven figure touring situation.

Speaker 2

It turned out I just didn't go. I guess that is turning in for why not Joe? Yeah, yeah, yeah, you stopped doing the pot tour, said you don't want to do it? Why hell? We damn that killed ourselves last time we went on tour and did two pods a week. Like, it's a lot of work and being a showman. If you've ever been on the stage, it's a lot of work. It's a lot of work. So already in the middle of a rebuild, I didn't think

that touring was the best thing to do. It was time to go back to the drawing board and build. But I won't throw you in under the bus. But some people were ambitious. Some people were a little a little ambitious. He did a Downstates and then you just changed your mind. Yeah, yeah, but I was telling him that. I was telling him. I changed my mind as soon as that. I was like, stop, yeah, what are we

what are we doing? But it's seven figures seven figures, so yeah, yeah, a lot of meanings, but no, because I feel like you the read I probably forgetting.

Speaker 3

Some others were like eight eighty five self, well, well like pioneering as far as touring goes, bring the show on the road, and it seems like it was almost like another source of income for you guys.

Speaker 2

Well yeah, and it can be that for people if developed right, right, But touring, touring always has so much to do with how the economy is doing. So an economy for the last five years is man, then I'm gonna kill like some fancy jo but mics just this is a fancy This is my ship. You could well yeah, no, no, no touring, no touring right now, right Like if I were to planned, I could see next summer. I could see next summer. And it just do like select cities.

Blow it out, stay there week in two shows, get the fuck out. What was that first time?

Speaker 1

Know when you hit the stage, like you know you used to performing as an artist, realizing, oh, people are just here to hear me talk like I have a same.

Speaker 2

Proud I'll be honest with you, I wasn't. It took convincing for me. I didn't. I didn't see it.

Speaker 1

Yeah, I remember we did. When I did Crown a lot of interviewthing with Tyler. They wanted to put on a ticket. This is a conversation. It's not because they thought people would be like I got jipped, Like he didn't perform, he didn't do any songs.

Speaker 2

It's not meet and greeting.

Speaker 1

So you know, then it sold out and it was like, oh, people will pay to watch conversations.

Speaker 2

See and it takes you doing that. Right. When I used to go to the venues and sell out at the end of the night, everybody that worked at the venue would be hind five and mean saying what a pleasure. It is for y'all to come back. And I had no idea that such a peaceful event could happen here with just somebody sitting on the couch and speaking. I didn't play no music, There was no fights. Everyone out

here has seated. People are here on they like. We had to show venues that it was a market for that. We always got a show, We always got to show. So we did it all. Right, what do you think the future of it's going to be. It's a luxury ticket now, not for the brokies. I've been saying that. I've been saying that it's a luxury ticket. It's a

luxury ticket. Now it's a luxury item. It's a luxury item. Wow, with all of the festivals and rolling lound and just everybody dumping the money into it again, like podcasts, they made their bet. So that now that they made their bet, we own the venues, we owned the land. We're going to move this thing around. We'll get the permits. We know the cops. And it's tougher for you now to do your either a Chitlin circuit run or to set

up your own run with your venues. And you're getting into smaller venues, so you got to raise the price on the ticket. So now you're charging somebody one hundred hundred and fifty dollars. Go to so OB's all right, right, And that's the show that I'll go to, Like, I don't know when this is coming out, I'm going to see Jozzy and sobs Puff's artists, like I like to try to catch him at that level.

Speaker 3

So what's it like seeing your co hosts become I guess you could say stars in their own right. I mean, Melissa has kind of been established, but seemed like Ice.

Speaker 2

And Ish and I love it. I love it. I'm happy and proud of them. But they don't speak to me too much about their experience. Found They don't talk about it, but I from the store. Yeah, they won't even win the jewry around me. It's that type of ship. But I'm real happy for them. I always saw it in Ice. I've told him forever you should do a pod. I actually told it's the same thing because he's just

argumentative by nature. So to be able to do it with them and with Flip and with Melissa and with In and Parks and just gang Gang is in the Fox, Yeah part far. Yeah, my man, that's is the best sound in best sound in the game, best sound in the gay.

Speaker 1

I hate these positives. The audios is little.

Speaker 2

Gotta be having a rush. I'll be trying to put on the part and get in the shower and then the audio come on or ad come on, I gotta rush out the shower, nked and wet slam the fucking sh ship. Hate as I don't hate asks. Don't put that out here. That's not true. I hate the money do it. I hate out it's done. I just hate I was done. I yo. I believe that we're all worth more, all of us. That's that's what I think,

and I act like that. So No, when McDonald's calls, I'm not doing the twenty five hundred dollars read you're McDonald you're mc donald's and I'm me. I'm no longer licensing my audience for cheap and to anybody. No, you got to pick up the phone and have a conversation with me for us to see where we're going. What's your business, what are you trying to do? What do you need? Who are you? Who are you and what are you trying to do? Don't come over here. And pillage,

just pillaging, pillaging. So if you can find a way around that and still keep the audio experience the same, great, And then it weeds out the bullshit right for me, it's like it's like having a high cover at the door of the club, like I don't I'm not charging for dollar the club. I'm not because now all y'all in here, the chick you fucking from high schools in here, fucking hood niggas, a dope boybody, now get that out

of here. Weed it out. Some people that call now they know, they know what they're calling for, and they know what it costs. It's amazing how these niggas keep going from a million dollars to fiftyf the phone. Have the phone? You do that, right? They have a good day. I hope it gets bad. Right, And so you got the Patreon. It seems like you have the different level tiers, right, everybody paid you different level tears. Take your journal voice off, give me give me the give me the list maker voice,

give me a list maker voice. What we right? I think media list. I think that's the other reason that you shouldn't have been beefing back the list because y'all off y'all was chilling this year. Well, I saw you about that. You talking about that old rap right on the new rap. Right. No, but they're different phases. You have different l and you nigga, I'm not doing this with y'all. It's two different phases, it's true. Yeah, So yeah, I wanted to know which one we were talking about.

When they're talking about my show, it's the same thing are you talking about? Right about the news show? The same ship.

Speaker 3

I guess we're in the new list is like our third iteration, Elliott a fourth iteration. So yeah, we've been here for a while. But you know me, I don't care about that.

Speaker 2

Man. I fake work for Complex at this point, So I said, it would put you on the list, man, but you're not in a three sixty. I might be speedy woman. Yeah, me and speedy. But I think Joe definitely should have been on it, you know. Yeah, it's a broadcaster that that list was special to me because

of how I exit a complex. That's that is, like you said, a full circle moment, that is and that is an insane It was a great full circle moments, insane, and I appreciate them for highlighting me, honoring me and being humble enough to do it and same with me, all right, Like for us to do that, I love it. It's great. But other than that, what's the list? Everybody knows me? No, I don't care about No, I don't give a fuck about this. So I was confused why

I was so mad. I'm not agreeing with the list, all right, but if you're making a list out there and I'm not top ten somewhere, then you're not credible. But is it? Do you think?

Speaker 1

Because I'm the only quote unquote journalists in the top ten, right, So what does that stay about the state of media?

Speaker 2

Is it a bad thing?

Speaker 1

Like you said, the scene can be kind of messy out here, So what does it say for the overall state of things? What's your take on that people journalists feel like, oh this is not this doesn't represent us.

Speaker 2

Well, if this is what it looks like, well that's why you and mainly only you for me, is like really integral to this to just all of it. Like I tell people, if say what you want about act, but if something were to happen and he were to not be here, hip hop would feel that loss. Yep, there's not another one of y'all that's going to cover this the way that he covers it, like the same with you. There aren't anymore of the like I said, sway,

but it's not it's not that we need, y'all. I don't want hip hop to be the void of that. I don't want like the real, the real niggas that do this to have to go to a real TV network And like that's corner to me, that's corny to me. Went on the flip side. Thank god that that little window open for the cycle niggas to come in. Yeah, the wild Yo with the Wild Rappers. That's a buzut too.

Speaker 1

It's like we wouldn't let you in the club, Joe Budden, Nori Gilly, like these are the love these are a lot wise going.

Speaker 2

I am amazed every time that Joe Williams. I've seen him with the President, him with he is a brand darling, right and I'm bigging that up. I'm bigging that up. Please don't this construe. I'm bigging at us, of course, but I bought flow Joe.

Speaker 1

We've seen him walk in the close. What I'm saying, it's so it's so odd to me, right, I can't like all the people that you know, Nori kicked out the club. Why do those types of personalities seem to make for good? It's insane.

Speaker 3

Right when you had nor on your show, though, Joe, you said you'd love to see when people are failing.

Speaker 2

Why is that? But without context, this is what I was saying, and I said it already here. I was like, the people that don't give a funk about it, or won't invest in it, or just are lazy, and they mighty the waters and the people that just want to check. So when those two groups fail, I throw confetti from the sky. I'm from my jersey. Yeah, yeah, yeah, I start making rain some ship because they shouldn't be here.

They shouldn't be here. Good move, one less person in a way, A right that ruffled a lot of feathers out there. You know, dogs holler fuck y'all niggas. How about that is these niggas told me not too much out of there, But fuck them niggas. I'm sick of it. I'm sick of these niggas. I've been quiet for ten years. Lists come out. Everybody want to say some ship. Say it ain't so Joe, it's soda.

Speaker 1

So he said, here's something that this If you said I think a January and Twitter you said somethingbody, Well, if you think I'm making changes on the pod, now, what do you see what my real kind of grand scheme planning.

Speaker 2

Got plans coming. It's just cost Yeah, like fuck any backing. You don't know, but you don't like it. He's open to that, welcome me. I'm open to those. Please, I'm not. I'm open to those discussions, but I'm not forcing them. I'm not forcing them. Like we're fortunate enough to be able to finance some of these ideas and execute them in a way that they bring back a return. Why'd you stop interviewing rappers? Man? You don't like us battling off rappers like back in the day. You two first,

y'all take it too serious. They take it too serious. If you want to know why don't interview rappers, it's because El Nori. I won't say Gilly because I don't know, but I know you and Nori. Y'all niggas nor get mad if somebody get well, we did banks the recipe sovein. He was so mad. We didn't want mas was blowed up. He was blowing up so bad Oh no, he was, Yeah he was mad when yeah, there's a few niggas like NOORI will tell you mad that you wouldn't chat

with them niggas, right, So that's hilarious. But still I still interview. I'm just not gonna make it like y'all will make it like the people will make it a big deal all to blow up y'all, highlight y'all, the pedestals, the people like you're supposed to. It's not too many of them that I want a pedestal. I don't really funk with all of them.

Speaker 1

So but then we say the old regalize is that you have to be the one who's so good you don't need guests, right, Like you sort of epitomize that too, right, you don't you want to be line on getting get great guests, yourself, have to be.

Speaker 2

The entertaining force of it, of the program. But that's a good way to look at it. You want to be good enough that you don't need them. For me, it was always I was too scared to rely on anything, like I didn't want to have to rely on I guess I was never that well liked. I mean, is really going to show up man. But the people that the people that come and fuck with me, I have a relationship with them or somebody really really really close

to them. Other than that, niggas can't just some some of these do be trying to pop up in town. Story like that. It just happened to be walking around Strea. No. But but listen, I like that. There's so many places for rappers to go because I don't want to talk to them, but I certainly to hear from them and hear hear more about them, So I like it.

Speaker 3

I guess it would be a good A and R too, because in some ways irresponsible for Don Tolliver's success.

Speaker 2

Right, I'm never going to say that, but I'll say, shout out to him. He's killing. His last album is phenomenal, man. But what's the time with that? Don't know? Oh, when he came up, he came up to Complex. He told the story on my part recently, he came up to Complex with his man. He came to New York let me not say Complex from Houston with his man and it was sleep in the car and catch people in the early morning with their music. So they caught they

caught me. They caught me in front of the complex at like six in the morning and it's it's footage of it and nothing came from it, but hearing him say it lit the fire and let him know that do this and these people were accessible and they could reach out to me. He was that so shouted Donald's super I'm super happy for him. We're trying to get him on the program. Y'all should be to get down. He came out, Now, yeah that about it. I know

you will. I was like, wait, Donald, I'm right now, Yeah, you always get the big, big one now, yeah, Like that's I feel like that because of that, though, I don't like the thing with the number eight.

Speaker 1

For me, I feel like people kind of don't know how to rank me or like they should be like I'm an outlier.

Speaker 2

Why what you like? Because listen is bullship.

Speaker 1

No I'm saying, but even our podcasts, I feel like I get tired of people being like, well, the rap right you know, wrap hip hop.

Speaker 2

Podcast, But in no, they don't mention rap right on, they don't mention it the same way. Why do you think that is?

Speaker 1

Because I think you look at us as like a certain journalism or different standard, and I'm the O G.

Speaker 2

And beat out, and it's like, we're.

Speaker 1

Not allowed to be kind of ranked with you guys because you guys are the ex players or whatever.

Speaker 2

I don't know. I just think it's what do you think that is?

Speaker 3

I think it's just because it's celebrity driven. I look at you, know you, Norri Gilly got A celebrities.

Speaker 2

What do you say about the hundreds of other successful podcasters that are not celebrities. I'm talking about our space, like in hip hop space. I guess, well, I know what I know.

Speaker 3

Yeah, but I think in a hip hop space like you guys have something in common. Like Elliott said, X players. But at the end of the day, I don't. I really don't care personally. I just have my own my own I want to hear it, but am I allowed to give it here? Of course, this is a place of love because because let me find a different way.

Speaker 2

You could be honest, y'all, we love you. Whatever you gotta say. Buddy, Well, y'all are bigger than rap Radar. Okay, that's what the problem is. Well, a person out of us, individually, gotcha, Elliott, Wilson and b Dot are bigger than rad Radar. So we got to bring ourselves, Wilson. I just told y'all twenty minutes ago. I just see the value in people and things. I believe this. I'm not saying that because y'all sitting here. But nobody is going to put rap radar.

Not too much on Roseenburg easy, easy, not too much of Roburg common, but no one's gonna put rap raddar in the same breath as Okay, what you said, Joe, Button, Hilly, Norrie and whoever else they name it.

Speaker 1

So do you think this is the so do you think this is the age of kind of self branding in a sense like that, that these are the brands, the individuals are the brands more.

Speaker 2

So than well, well, yeah i've been I've been thought that, but not to say that you can't get by it as an entity or with an entity. But in this space, the people that love us and y'all, they don't love or they're not connected to the same way. Yeah, that's a clean way to say that. Yeah, if this work l A and B Doc and y'all did the same amount of work that y'all already do, you're already to the hardest working men of your business than you. And if y'all took that same work and just switch the

name like I did. Yeah, I think people would look at it different because they put you here out of respect and on the strip of L the name the value that L carries. But mm hmm, sainy nothing else. Don't give me in trouble love how much it's going to cost us. It's consulting in the same man, it ain't consing because y'all gonna do it. Y'all you win three six. But but I think that even if even y'all should do it like concurrently, like we is zombie

about not doing Patreon yet he's in summer, knucklehead. I can't give up. I can't tell you how stupid you are. You have one of you, one of the one you did with your like I say, who the person is? I know I do the one when you're talking to me. And because you my man, I thought to text you the night before and say I had to tap you a little bit, little little tap tap tap. But then I was like, oh wait, I ain't saying no names. Maybe you know.

Speaker 1

But as soon as I said I hadn't read my part, I was like, that's me. But yeah, nobody in the comments. Don't even talk about me.

Speaker 2

I had all obvious. It was so obvious. I was like, Yo, just talking to me. That was crazy. Yo, why the crazy? Why did you say it? I'm crazy? Like because you too, you're too happy in life. You you married, you married, you got some money. You the man sheet a man, y'all move, you're comfortable, you'll to the man. I know. So you're comfortable and you look like the thig that couldn't get out. I'm not.

Speaker 1

I just i' might have to just do you see, I'm getting hyped up all that old ex EXCELSIU.

Speaker 2

So I think I's about to I might have to go back into it. But I'm laughing at him posting that XXL shit, because dog, you are laying your own case as to why you stupid. You should have all of that ship big and then go and do your company man ship that you do. But on the side, I don't handle that. Build yourself. And you've been here from the start watching all of this shit happen. It just it just I don't get it. I do not get it. I don't get it.

Speaker 3

What can we have kind of separated a little bit, you know, Elliott was doing Crown I had to show in complex.

Speaker 2

Y'all not hearing me. You're still naming all these people. Crown is who it's elliots, Right, Okay, we're not gonna talk. Still a little shadow, that's a little shot. Still all right. I'm saying to y'all to build y'all, and you're telling me about everything else. I'm saying, build y'all while you're doing Crown. This complex. MTV used them to market y'all and then rewrap all of the money to y'all because y'all will get paid more. Easy, not too much of Roseenberg. Easy, easy, easy.

I don't beep nobody today, including him. See why gout you happy? You're happy now? Yeah, but look at all the turmoil I had to go through. It All I had to go through to get happy. Ship was turboil to the x Excel ship was turboil. That was That was a tough time, scary time. Yeah, but that was a tough time. And oh whatever, No, I got you. We are in twenty twenty three, Ai Drake tracks. No, I just heard Biggie and the Weekend. I'm hearing all

types of shit out of here. Yeah, I spice record, Yeah right now, we're going yeah, if you're talking about oh oh whatever, No, man, we gonna be damn there in twenty twenty four. This shit is zooming by or zooming by rest in peace. My man. Billy hit the lot of for three hundred million dollars and died three

hundred million dollars. Now, yeah, wow, Billy and Madden. Every day for forty fifty years, he went to the same store and played the same numbers, right, And then one morning he was running late for work, so he went to a different store, and he hopped out and played the same numbers at a difference store and hit for three hundred million dollars as a man in his late sixties, and all he knows is harmlem, I'm here to take

care of my mom and I'm not believing. And you get that that that before fixing that hind you get how many years you get from it. But at some point all of this is gonna end. And that's the message I carried with it like I try to that should I say at the end of the party's real life is a series of moments and moments past. Let's make this last. I mean that shit, because at the blink of eye could all be all be done. I checked myself when all I cam chill meet me a

little location. It's like, dog, you know, I can't even say it because I can't say it, but I can't do this with you. All right, man, I'm glad you did this with us. Man. Thank you Joe, y'all on I told me that last time I saw him. Yeah, like, y'all on my list when any time you need me, I'm here. Thank you for coming on my show. To the Complex, guys, didn't think you were going to show up, but why confirm it?

Speaker 3

Yeah, it was like this guy's being nice, like this is the first time you returned since the departure, so it's like you're gonna get you.

Speaker 2

I was like, I guess we could call them up, and you showed up. I think that was the precursor for the list. I was gonna say, yeah, y yeah, that was like a temp check. They probably thought that, you know, maybe Joe's man. But I'm appreciative to everybody who helped, right, Like help is so hard to come by. Complex helped, Spotify helped Elliott helped helped help Elliot, like those people that Rosenberg helped Rose Rosenberg's help. But he was at the usher show people that two steps. I

didn't know he's behind me. Shot. I'm here, like, I'm not looking behind me. I am here to see one man. But it was good to hear from him, right. But just look at that, your media, your media dude had usher with his like, I like to see that, and I loved it. I'm tied into the Joe Budden me the mogul rids that I have my time. Yeah, you

fucking that's why all these niggas did me. I was confused because so many of them, well maybe not the niggas this me contributed to me, Like, I feel like I'm a student of fucking e Bro and Calm Badge. You had to kick me under the table, y'all wake up. This is a talk break coming. Get from under the table and get on them. Crack the mic. I thought that in the morning. If the morning you're started in five, you can get there five. Oh man, I thought that too.

Some guys like I was a nut. So thank you, Bro, thank you to Tracy Elliott. Any it's too many, it's too many names, too many name. But the niggas that didn't help. Oh, it's up. It's up too late. Great master, I'm here now, I gotta fight the work ethic. Man, it's phenomenal. Thank you, Elliott, thank you. I appreciate that. It inspires me too, so thank you, saying to you brothers, there we go. Anytime. You're kind and gracious enough to

have me back. I like that. I like the driver drop me off the wrong spot, clearly said east, nigga, just west. I'm I'm gonna test you, but that it'd be like a like en route and I'm so poch. I know you want to let me know how follow you out? I said, I'm woman to what like you know? Eleven eight? I got out and just stood around. I said, says what Wow? And outside is back. Yeah, it's Randy's Joe budden Weather right now. It's coming that heavy. I

loved it, Ray, I'm talking the trafficing, the people. Yeah, it's nuts that I took another twenty five to get over here, but I liked this. I think we made it. Yes we did, Thank you, Jordan podcast Yeah Yeah. Rap Radars Interval presents original production from hyper House, produced by Laura Wasser, hosting producers Elliott Wilson and Brian B.

Speaker 3

Dot Miller Fromnival Presents Executive producers Alan Coy and Jake Kleinberg, Executive producer Paul Rosenberg.

Speaker 2

Editing is sound designed by Dylan Alexander Freeman, recording engineer Mike Urban, visual director Josh Perez, Operations lead Sarah Yu, business development Lead Cheffie ellen Swig, and Marketing Lead Samara Still.

Speaker 3

Make sure to follow rap Riator or listen on Apple Podcasts, Spotify, Amazon Music, Stitcher, or wherever you get your podcasts

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