Rap Radar: Berner

I think about, like, you know, the classics, we dropped on Christmas and stuff, and we always we always turned up for the holidays. You know how great partners an interval of giving us the holidays days off for the schedule. But I'm not really into days off, man. I like to work. If we can pull a heavyweight, I think they'll let us drop one on a holiday, right produce a Lorrid's put a bug in the air and said, you know we can get a heavyweight. We'll see, We'll see,

you know. I mean, there's only so many names you could float around. But I feel like all our guests in everyweight, including the one we have lined up today. Oh yeah, yes, we'll get to that in a minute. Though. What you what you think of Grammys nominations. I think that I think it's getting better. I mean, I see a couple of grumblings about I think DJ Khalid and maybe Future and Jack Hollins and God did. But I'm not mad at put your Tea in Kendrick Lamar being included.

I would have rather had seen I don't know who would have been admitted, but I wouldn't mind seeing Vince Staples on there. Um. I think Joey Badass deserved the look um and even maybe Freddy Gibbs. I think his project is solid as well. So I guess I can't be too upset. Yeah, I guess it. Kind of we had that one year were kind of more the underground

independent artists got represented. This is this year feels very like more mainstream, more major label, like when you get like Atlantic with Jack Hollow or A Cold and stuff. But I'm happy for klid Man, and I also think that you know, it's it's gonna be hard to beat the boy Kendrick Man. I just don't think like this. The McLamore. Uh, I don't see him losing in any of the hip hop categories. I don't see any I don't see Kendrick losing to anybody in the hip hop space.

I don't know. Yeah, if Kendrick is on the ballot tucking ship in man like, I don't think just go home. You know you beat him in the rap category, not with off this album, I don't think and like, And then he said every one of his albums has also been up for Album of the Year, so you know he's in that. Beyonce is in the mix. The Carters we got. We gotta shout out the Carters. Absolutely what most nominations of all time. They both have. They broke

all the records. Man, the Grammy family, Man, all the Grammy family. Indeed, I think Beyont is well deserved. She's you know, it's funny. I hate the fact that the Album of the Year nominees are like been extended. It used to be like with like five nominees. Now it's like too many choices, like ten nominees. Right, Yeah, I don't like that. I don't like that. Yeah, I think it should be like for five, right, good number? Yeah,

eight is enough? Yeah. Then now they turned into a puzzling ships like there's ten albums like even no, but yeah, i'd like to see I'd like to see, you know, Kendrick gonna be win, Like I like to see somebody obviously from the culture win. We've only really won hip hop cultures only one album yor twice right, still the Lauren Hill and the Outcast. Yeah, and that Outcast albums almost twenty years ago. It was that two thousand three,

if I'm not mistaken, two thousand and four. So it's been a while since we've had someone representing from the culture for the album of the year. So hopefully Beyonce or Kendrick takes it home. Do you think of that NAS album Man, and then you love that Magic record? You love the NA Magic King Disease three is tough. I think Magic is better. It's a better project, you know that Magic Man. I feel like it's spotless. I've

been listening to it NonStop. I'm still upset that he put it out after I dropped my list because I think it was easily the best rap album. Um, no disrespect to Jake Cole and other guys as well, but I think it was. It was definitely superior. How do you feel about it. I like, I like Kings of these three. I don't like I think. I think Kings of These two is my favorite. I think I like the second one of the best. I love that record done.

That's a queen's anthem. That's an instant queen's anthem. You know. He shouts out that he's not at the whole jb IF and he mentioned titles, So that's been the title. We've got a lot of love there. Um. But yeah, no, I think I'm just excited that he really did it with hit Boy and they did four albums. Like I remember those those loans where Knaves wouldn't put music out and like leaping out here. Now for him to really put out four albums in two years, like, it's it's ridiculous. Man,

I got shot four albums and two years. I could divide. That's not bad. It's a good ratio. The only thing now be a nice man. We gotta gets man that doesn't want to talk to us man. And I think this is his first album without only guest features, first

time ever. Huh. Yeah. If you don't know, if you're not kind of like lost tapes, what about Nostra Thomas, I had ron Osley genuine wow, you know, so holding it down all by himself, big nas man, heavyweight, but I guess today is also a heavyweight everyway in the business side of things, right, Yeah, Burning Man shout out to him, Man, like this guy's killing it on both sides. You got hit me like, Yo, what do you think

of Burning? And I'm like, wait, Burning, Like I've always heard his name and like, you know, and I see like how successfully he's been, Like but I didn't really connect the dots of the level that he's at right now, Like crazy, He's been in the game for years, you know what I'm saying, And I feel like now it's the right time to speak to him. He's on the

cover of Forbes magazine. He just opened up a flagship cookie store in New York City, and he has a new album out too, and which I really enjoy So yeah, no, I liked it too. Like his dedication to the music is crazy because he hasn't been he's not a rap star, but he's continually puts our albums and love the culture. You can just tell him like remains dedicated. Like even from sitting with him, you could just tell he's he

really is content just making the music. I don't really feel like he's kind of chasing the hit or you know, it feels like he has to be outside of his comfort zone. I feel like he's got his lane. He's kind of mastered it. Yeah. I thought it was kind of dope how he said he's not chasing a hit, you know, like artists are usually chasing the record, you know, to get on the radio or you know, to to get more visibility. But I think he's content with just being who he is and his fans love him just

the same. Yeah, and I'm glad we went there. I think the one cool thing we always do is that we go we go out there and get the guests. Man, you went to the bay. That's the first time in the bay, right, That was my first time in the bay. Man. It took pictures by the Golden Gate Bridge like a tourist ship. I heard about that. Can't you hear me talking about your secret gold and Gold photo shoot? Man, I didn't get Okay, it was on the way. It was on the way, and you know, that was the

first time in the bay. So I mean, hopefully I could get to return and you know, really taking the bay experience, but I enjoyed my state, although brief. So yeah, you know, I'm married to the Bay. I'm married Daniel Smith. He's from Oakland, so you know, he loves that Golden gate Bridge and the whole you know how strong that town is. And you know, we touched on it with

the Kilanie interview. How people from you know, Oakland, and they have so much pride in the whole Bay area, like you know, it's still so powerful where they come from. But it was just dope to like see how like this guy's knew, Like what's it? What would you even call like a compound factory? Like, yes, it's a compound for sure. He just bought it not too long ago, and he plans to renovate it and make it like a one stop shop. It's huge, you know, so I'm looking.

He said it's gonna be done within like the next five six months. So I would love to come back and see it, you know, in its full glory. But yeah, Ernest definitely investing in himself and in all facets, all fastest and all fastest. He's winning man, big dollars, big big moves man. He's an important person culture and I want hopefully after people check the side of you out.

You know, they put more respect on his name. Man, like he he should be always mentioned in that conversation when you talk about the Puffies, Jays, the Dres like a successful hip hop business man. You know, he deserves to be listened in that group at all times. You know. Yeah, I think it's only right, man, you have to put

respect in his name. I mean, Forbes has been around since the early nineteen hundreds and he's like the first I think rap um Latino rap star on the cover from that mistaken So you know, they've had people like jay Z, Kendrick Lama in the past, but you know this is a significant so well significant Forbes comes significant. It's all significant to be on the Rap Rate Up podcast. Man. Everybody doesn't get that. Look, man, that's a fact. That's

a fact. Jack. Let's get into it, man, specially rap errate U podcast Live on the Bay But Burner, let's get into it. Yo, it's a rap rate off podcast. My name is beat Elliot Wilson. Ellie, how are you feeling, man? Feeling good? Man? We're in the Bay Area, Man, we're rerappering the colors that basically you know what I'm saying that I've seen him black and orange and seen the green and yellow. I'm like, but this man, man, rapper, entrepreneur,

cannabis king, the real life. I'm here. I'm here, brother, I'm here to appreciate that. Brother. Can we start there? Man, that's not that's no small feat. Man. We've been in media for a minute. Man. Yeah, that's a it's the next level of like recognition as a businessman, like a lot of I know a lot of billionaires, but I

don't know a lot of billionaires. I got that cover, and so, you know, it felt good to get that, like they really recognizing the business to level up, like, you know, so it feels good you get that call. Like was it a power call like coming or bubblicist? Like what was the process? Like they called me and said, yo, they want you to be on the cover of Forest magazine. And said, really, well that's amazing. Where they based out it,

they said, you know New York. I said, well, I hate to be you know, I hate to say this, but I'm chilling with the family and i'd just be cancered. Right. So I was at the house in Montana and I said, you know, I never thought I'd be able to make it back to this house. I'm really just soaking this up right now, you know, so I really appreciate it, but I'm not really down to get on the plane from here and go to New York. You really want to enjoy the summer house and enjoy it, you know,

just enjoy life right now. And they said, okay, you sure, like yeah, And then they called me like they said, you know, they want to fly out to you, and said, you're fucking kidding me. I live in like a small town, you know, and where in Montana where I was, and and they flew out, and so to me, that was like maybe even doper, you know, the photographer flew out, and then um, the homey to interview me flew out, and we got to spend time in the lake and

really top game. It was way more personal. So, I mean, just the fact they flew out like that, like I thought they were gonna tell me to go funk myself, you know, so you're bold enough to potentially turn down because I was thinking about life, you know, I was talking about just like life and want to enjoy life and just being in that moment with the with the fam and the dogs and just being like, I'm not really on the hype to go to New York right now.

You know, so man shout to forest. That was business bensince leaning on the Forks like help the brand taking even more serious. Yeah, I think it helped normalize a little more because you know a lot of other companies, like we've had a lot of opportunities with like footwear and things like that to do some really cool things, and they look at it and they're like, oh, it's burning the weak guy, you know, so kind of put me like an account of like a little box for

a while. But I think the Forbes cover kind of normalize it. Hey, this business is real and it's thriving right now. It's being recognized by platforms like this, So it's definitely helped. And then a couple of other things following that helped as well. So yeah, yeah, the right I had the court I want you to address, He said, this story is about how the federal government continues the box opportunities to legalize the cannabis industry and lets the

seventy two billion economy out of the shadows. In a decade, Bernards built cookies into the buzziest global brand of cannabis despite massive over regulation over taxation. I mean, what are you're saying is that, like it's not easy to sell legal weed. You know, you guys know you can go buy an eighth and weed on the street for like thirty five bucks forty forty bucks and get some fire. But you go to go into a dispensary, it's like

seventy bucks for taxes. And so what they're saying is that, like the federal government has not even legalized it yet in the states that have have done such a poor job and like making it fair for the consumers and making it fair for the operators where no one's making money, people are blowing money. It just doesn't really make sense

right now. So I think he was, uh, and I think they were kind of impressed by what we've been able to do with that scenario, because it's not it's not easy, super tough, you said, the actual wheat industry, it is hard to make money in though, right absolutely that, I mean just the way it set up, like laws like too eighty doesn't allow you to write off your employees or your costs of operations. So think about that your business. But you can't write off your costs to operate, Like,

how is that even fair to anyone? Right? And it's hard too because, like I said, there's a thirty percent tax on herb Like if you go buy ads, you're paying like almost thirty percent tax just to buy that product. When you look at food and bever just like what like eight percent or something like that. So what's what's the big what's the big margin for Why are you taking thirty percent? And what are you actually doing with that thirty percent? Are you giving it back to social equity? No?

Are you giving it back to people affected by the drug war? No? So now you guys are just being greedy for no reason. They said, another hurdles cultivation, right, Yeah, you can explain what that is. It's just hard to deal with a living plan. Like you're done with the living plants, so you gotta wear house for Louis. You

think you think you know everything. I mean, there could be all kind of hurdles from you know, mold to insects and you know you can burn the plants by the lights or you know, have your pH often, so it's just tough to grow weed that you're dealing with the living plan when you try to replicate what you're doing in California and other markets, it gets even harder because of environment and ship like that. And there's a lot of rappers inspired marijuana brands on the market right now.

But how and Wise Cookie has been able to separate themselves from the pack because I've been selling weed and and I've been the weed man for like, you know, forever, yeah, for twenty years before I've been doing it illegally for twenty years, so let's just call it twenty six years. I've been selling weed and so people people know me for that. I've documented it, and people know I really care about this ship and we actually really put out real genetics. We I mean, we're not just putting ship

in the bag and calling you something. You know, and there's nothing wrong with that. I mean, that's that's fine. People do want to support their favorite artists or support sell reis. But what we do is real, it's organic, is documented, it's it's legacy. And speaking of the legacy, you expanding it Man, congratulations again the flagship store in New York City. Man that movie Man, it made me homesick, Man Miracle And for the Christmas, we're gonna have to

do a big smoke out there somebody. That building is dope, man like. And the fact that we got that building, we got the whole building, like all the whole building. I'm actually flying in New York tonight to go to go finalize like what those floors look like, you know, floor two, three, four, and five and then the rooftop. How many fool was it to have it at that location in New York? Was it always a plan to

come to New York? Nah, I mean it was always the plan to come to New York, But to go that big no, we never we never thought that we'd be able to go that. You know what so crazy about cookies because I don't smoke. I only knew it as a clothing brand at first and didn't even know the connection at first of it. That's amazing. That means I did my job. Because there's people right now out there claiming that the clothing was just a front for

the cannabis. It's like, no, we did sixty million dollars last year in clothing and I built that that business hand by hand. Yeah, with the diamond life of Supreme, like he was competing and I was clowned on at first. At first they were telling me like, man, it's just a weed brand. He's not this, he's not that, And so I felt like the extra underdog, you know. Motivation. I'm like, oh yeah, let me pop off my ship.

But the clothing. To have that clothing brand in New York City of that and have that presence of that magnitude, it's a big statement. And the turnout turnout was a huge statement too. I was nervous as hell, like people in the line up for the clothes, because you know, everywhere in New York to selling weak right now, so people wanted to weed from us. So I was like, are they actually gonna line up and support just just the clothing or are they going to be upset we're

not selling weed. They weren't. What does that connection to your consumers? Like? They they're very vigilant about it, right, They really repped the pride, pride of the brand of it. They line up for it. Like, what do you think it is that you keep them engaged and connected to

this thing? It's because I engaged with them and they've they witnessed me build the same brick by a break from the ground up and kind of like the working man's hero almost because I've opened up a lot, like I've shared my journey, like from the cancer ship, you know, with my daughter, Like I just I share a lot about my life and stuff that people can relate to. A lot of rappers these days are in constant character.

They're they're in character, They're not really not. I let people see me as me, you know, and I think that it really resonates with them and it's relatable, and I think that's why they support the funk out what we do. Got the clothing, we got the marijuana. Also heard you coming up with a T so yeah what county? Oh like a beverage Yeah yeah, California ed Ta. Yeah

that sounds refreshing. I mean, hey, you know Arizona, I see was a favorite, but I'm from Cali, you know, so California is T will be medicated medicated beverage line as well as like a non medicating just a good chuckle, but beverage. You can in clientele from all over man. Also, on the Gutty Project, you told about how the government is your biggest client. Oh yeah, I was just kind of flexing, like you know, like a lot of drug

dealer rappers they just talked ship. That's not really So it was cool to me that like government officials from Canada got on a zoom with me and asked me how to sell more legal weed. And we're selling a lot of weed in Canada at the time. They were blown away that, like, in six minutes we sold like a crazy amount of herb online. So the way it works in Canada is that they'll release your menu to everyone, all the buyers online, and then they buy what they want.

And so when we dropped, our ship was like gone, and so I was like, man like, they were so amazed by how much we we sold and how fast we sold it um and then you know, from Canada you'll send like two thousand pounds to Germany and stuff like that on a plane. And for like someone from the street, that's the most amazing ship ever to hear that and to know that that's happening, that they're loading

up like planes with weed and sending it to other countries. So, you know, to get on the call with the government was cool, as I was like, I wish the US government was asking me how to sell would be a lot cooler, but Canada, you know, they just wanted that good marketing advice and how to get how do you get legacy players to like advocate more for the legal side, And I was just giving them a game on that and I thought that was really cool. Do you feel

like things are changing? Yeah, I've seen I've seen the news last night, like Missouri legalized, um, Maryland legalized. It's going to happen. I think the federal government is just kind of waiting to figure out how they're going to make their money and control this as much as possible because it's something that people transdiously grew on their own, and like it's like it's such an underground scene that

they're just not really knowledgeable about. They're just trying to figure out how to sink their teeth into everything all the way. So, but it's changing, it's definitely changing, absolutely, And even though cookies are doing well, your music is still your passion though, right, it's therapy, right. Yeah. You got this new double album FU the double album? Yeah, yeah, yeah records okay, see to sell yeah yeah, this seven album, yeah,

forty seven like a motherfucker. But if you know what's cool about it, like it's almost like a journal too, because when you just referenced Canada's like that's what was happening right there, Like on that record, like before before I brought the NAS, I was in the room. I just got off face time with the government, right and I just went in there and boom lay that verse and it was just what was really happening, right And so like you listen to Gotti, you know, I recorded

that during before my cancer battle. So I tried to get the craziest lineup of artists possible and there was very feature heavy. Yeah, and it was A and R Like it was A and R like a fucking pro. Like you listen to some of them records on God, He's like, wow, how y'all pull this ship off? Right? But we're with from C to sales. I just beat the cancer situation. I wanted to kind of ball haul a little bit, kind of like double down, Like, look,

I've been doing this for X amount of years. My my success is only climbed and never like really dropped. I never had the pressure of being on the radio or being like a mainstream artist. So I was like, let me just do for my fans what they want to hear, which is like just like you know, my myself on a lot of these records and just kind of like the beats I I really funk with and ship like that, I didn't really feel the pressure like I felt on Gaudi felt pressure. I was like, oh

I might die. I gotta make the sickest album without trying to like sound commercial and wrap like other cats, like how do I do that? And so this one I was like I could just do my thing, you know. So it was just like a brother of fresh air. You put out a project every year since damn yeah, probably multiple. I remember in two thousands, like two thousand nine or two thus eleven one of them. Here I put out five and they all did really well for me. But you know, music was kind of like a thing

I was just doing as a hobby. I had some bread and I kind of funked with it as a fan, like just want to put artists on different type of beasts. But then when I needed to start working and started working, like when I walked away from from the street ship and walked away from everything I did coming up, and I needed legal money to be there. It's the craziest thing, Like I could survive all of my music, and that's why I laughed like people, but rap checks are beautiful.

I own my whole catalog. I got forty seven of them, a lot of big group albums, you know, dope group albums. So you know when I needed that music money to kick in and kicked in, and I'm able to get paid great money for shows and festivals. So I'm I'm black a lot of That's what the Good Brother empire, right, Yeah, absolutely, I was. I think I was one of the guys, these first clients. I was at Ingrews and one day you called me. It's like, yo, I switched your catalog

over to my new ship. You rock with me. I was like, you did what? And and and guys. I was the kind of guy used to go up to guys and but here's the Hunter Bucks. I blow my ship a sad and he's like, you know, I gotta pay me. It's yeah, yeah, like I would walk in on you guys, bload this a sad brother here, Hunter Bucks. He's like, that's my job. I got it. So he's seen he's seen a dedication too the crap. But I've been down with him since since then. We put a

lot of ship. But the propres like, do you have a hit record or things like that, I don't want to hit record. Yeah, because the second you you have a hit record, you come on the radio, Burns Pope and Burnber. Then the second year off the radio man what happened? He felt like, look at how many you know, Like I don't want to say any things, but look how many people had a big record. And then there it's like I don't want the pressure. I like what

I got right now. It's cool, Like I honestly get paid for some festivals more than some of these dudes with big records get paid. And I could sell out shows more than some of these dudes that with big records could sell out shows. Like I see news about people hating to council tours and council shows or you know, do discounts on tickets, Like it's good. It's good having like a cult following, and like owning your lane, like

I own my lane. I'm good with that. I don't I don't want the pressure of having a big record like that, even like when I send records a big artist, like I'm not going to send it to him here, and and I'm a rap on a beating like this is gonna go to this person. I don't even want

the pressure having to follow him up doing that. I think from from the sales, because we cover everything from from from actual breeding to like you know, selections, to growing the flower, holding the dispensaries, making the hash um. Everything you can do from from seed to sale, we actually do. We're fully integrated, you know, we we handle everything. So I don't know what low temp means in the sense I love the song, but yeah, low temp is like,

have you ever seen people take dabs? Remember when corrupt your brother took that dab and fell over? Remember you ever seen that? So like there was a whole era of like hot dabs where people will take a dab and it's really hot. It's a temperature when you're smoking hash. So before you guys came here, I was smoking a bunch of hashdown stairs and we're hitting. Yeah, that's why I haven't even picked up. I'm loaded right now, really

loaded right now. But you know, the low temp allows for better taste and better experience, and you don't have to coughe your lungs out like I'm gonna grown ass man, I have to prove nothing to nobody, Like all those big hot rips that everyone's choking and blown out. How to smoke like, I don't have to do that, taste that like a player. And it released with this project. It was with a stream, right, the booty stream from

Yeah Yeah. So no one's ever released a body of music with genetics right, and so my goal was to give people exclusive, one time released genetics right. And that that the reason why I actually turned out to be a duble. We were waiting for the Seed project to be done. It takes multiple years to breathe something right, to do it right, and it took a little longer inspector, so I had a little extra time. That's why I added so many records. But we released the album with

the pack of seeds. So my fans that bought the pack of seeds are in a private discord room with me, and as they pop their seeds, they're gonna be able to share their progress with me, let me see where they find. And then the hold of private cannabis cut for everyone that bought the seeds to see you know who found the best variety from this from the Spheno hunt.

So it's a really interactive project with the music, Like, besides the music, they're able to engage with me on something that we all bond together, which is you know, weed cultivation. So I thought I thought it was pretty genius and it was kind of like similar to NIPS Proud to Pay campaign, Like I don't really want to get into like the numbers and stuff like that, but that that project rand it up, and we rand it

up like that for sure. Even with the success that you have in throughout this project, it seems like wow, listening to you, feel like you're becoming more cynical of people in business throughout this project, like like no more deals something that people hurt you? Bert, who hurt you? Who did you hurt? Man? That day? I was so mad at. I was so mad at that day man, Like I'm really a CEO for real, Like I really actually deal with my company a hands on with employees,

with deal structures, with you know, business partners. I have hundreds of business partners and I and you know, in business it's cutthrow right, And so I feel like and no more, no more deals is hell of funny because I was just like, again, it's my journal. I was like hung up with car. I was like, I'm cool off all this ship. I'm good. No more deal. I'm not doing no more deals. And it's funny even became a song. It's I can't believe that we put that out,

but it's just it's what's happening. So I think I'm just getting fed up with people's creed. Man, I've seen a lot of true colors and just getting the more I grow, the more they come out. It was Alliance said, Loyal's is the only thing you regret. Yeah, I mean a lot of people we've been loyal to just switch up. You know, that's in every industry that's a music, but in cannabis it's like the new dot com. So everyone's

trying to rush to like the top. We know only a few players will make it, and so we constantly use our platform and elevate people to bring people into business, to bring people into the market. Then they get a little shine, a little juice, and they just act like they're the biggest. They want to build around you instead of building with you. And that shipped to me, especially after the cancer ship has just played me out like I'm like, man, I can't really see that no more.

Like I don't care. I'm comfortable where I'm out in life. I'm comfortable who I am as a businessman. I know what I'm gonna get done. But it sucks to try to bring someone up with you and put them on real game and spend time and energy with him, and then they just try to build around you in a

very like, very spiteful way. It would think a motherfucking by, Bro, I'll leave you for for the look, I'm gonna go ahead and spend off and do this, but now they're trying to sink you and want to take you down. I'm just kind of sick of having my guard up. It's like, I really want to live my whole life with my guard up, but I want to I could retire right now, but so addicted to working. So that's why you're kind of hearing the music because that's what's

going on right now. It's my way eventing. That's why I still make music. That's how you did tweets on Holloway's the time to play ball boys. My mother raised me right. I believe in Calma. My heart has always been pure, and you stay the same. I was like, okay, nobody, Yeah, you know, I can't wait to just speak about predatory investment. Bro. You know when when that when I'm able to open my mouth and talk, I'm gonna talk to my ship,

but not only talk to them to educate people. I'm like, this is how people try to really get you in business, predatory investment. Yeah about us you interplated Tupac touched on like two face to kind of folks. He said, investors try to bring you down while you were sick. Is

that kind of alluding to what you're talking about? Yeah, and I can't really talk about it, but just that line right there, like picture having cancer, right and like picture fighting for your life and you know, and still running your company and someone just trying to take advantage of that moment, right, Like, that's funked up. That's a cold hearted motherfucker. And they're lucky that this is not twenty years ago, you know, because I'd probably be thinking

a lot different. But again, like that's therapy side of music. And that's why I love my music, because it's real and I'll be able to look back at it like a journal one day and be like, yeah, during that time, I was going to do that, but and the next album you probably hear some major elevation and yeah, slid right through that motherfucker real quick. Right, So, because it's a lot of joys, like you know, cut through a whole new Lands. I'm like, Yo, somebody's pissing. Yeah, yeah, Yeah,

it's a lot of somebody's. Man, it's a lot of people. It's a lot of people roll. But you know, they hear those albums too, and I get so mad because it's very no one knows who it is or what it is, but they know what the fun is. You know, they know who the funk they are, and so it's difference. It's like it's like you know when rap beef comes out and someone drops, oh yeah, you gotta dude, like I'm doing that with you know, you know some whole other level type dudes. They just they don't even know

how to respond to the you know. But I guess that's the other that it comes from. Bone puts out the list and say these are the wealthiest hip hop artists in the names we know like jay Z, Puff, Kanye, Dr Dre and you're right there. Burner's right there in that group. Like everything comes with that, right man. That ship, that ship hit on the birthday. I got that call on the birthday. I was like, you're fucking ki. What the well that's gonna come with a whole lot of

new ship. Sure, it's like having a hit record. It's worse Bernard fourth wealthiest. It's like and the way that you know that Burnard passed up Dr Dre's that's funked up, an't. I don't want to want to read that ship. That sounds scary. It sounds like a lot of responsibility. You took lor. But Burder's out here and yeah, but that was cool too because you know, like a lot of people people say, well, Burner is not rapper and he got all his money from something else. We so did

everyone else on that list. J did his same with business, so the puff so do you Burman and Drake the music it became Drake is super paid off music, but he's not a man. And I respect then that Drake is on but he's on that list, right, And it's the business side of things that really elevate you. And I feel like there's like a small percent of people, you know, fifty fifty gets it, a bunch of other you know, there's a couple other people that get it.

But that business side of it. If you use music as your platform and build your business and it's the biggest I don't understand why people don't get it. And we celebrate that too. I just feel like maybe people still sleep on you a little bit with that, right, Yeah, you're one of the most successful businessmen and hip hop and that's what we promote. The music elevates that. Yeah. I love being an underdogar though. It makes me happy. Like when people are like, oh, this ain't real, I

wonder if this is. That was anal question. It's just real. Hey man, that guy he did. That guy looked at tax returns, He looked at a bunch of things. It was like it was probably like a six month process. A lot of due diligence, you said, passion, patience, persistency, and purpose made this possible. Get to get the way. Yeah, I've been passionate. I've been very assistant. I've been very patient. I've waited. I could have gave up a long time ago. A lot of things happened to me that would have

made a lot of people give up. And then I have purpose behind what I'm doing. I love what I do because it genuinely brings people together. If you think about weed, I wouldn't know how to be what I know now. If it wasn't for weed, I feel like we just the one thing bringing peace um to the table.

It's it's uniting people all over the world. I can go somewhere and um, someone would be waiting in line for a cookie store does not speak English, and and it's just totally obsessed with the brand that I've seen people in Spain, Scotland and Ireland, Italy with our tattoos, you know, on their head, their arms are It's like, oh, this ship is a real It's really uniting people. So that's why I still do. I got purpose behind what

I do. It's not just about the bread. The bread is cool, you know, but I invest my bread and things like where you're at right now, this is a creative I just want to put it all back into the you know, the process. You talk about this place. Yeah, you're you're you're in the trap. Pause right now. You know this is this is the only functional room right now, but you know it's square foot billion in decades like media, creative design, um, just just marketing, branding, like everything that

we've done. I've never had an office. So if I made the top four wealthiest rapper with no office, and what am I gonna do with the compound? Wow, I've been working from the house on the couch for that billy. This man, I'm coming forward. Man. You know my name is burn. It starts with to be I. I'm trying to get there. Yeah, yeah, I'm trying to get there, but you know, very classy. I want to get there in a very classy, respectful way. I want people to

respect you know, the process to get there. I've been working my ass off. I worked nineteen hour days. I don't stop so that hustle. Man, Is it something in the water here in San Francisco? Because you called the city the birthplace of independent music? And what is it about this city that you know we have? We have some pioneers, man, like you look at like you look at the forty he laid, He laid the independent blue

pant for us. You've got the people like Jo Big, a figure from the city, and you know you got Master Pas out Yeah. Master Pa was out here when he learned a lot of game about independent music and took that ship to a whole at the level. So the Bay Barrier has always been setting them trends for the independent music, but also I think we were so unrecognized out here. Think about how many people from the

Bay actually really made it, like to a whole another level. Right, So I feel like we also have that drive in us still want to push harder and harder. And you know, ship Man, I'm Mexican too, bro, So the work, I think it's just in me my dad. My dad is one of the hardest working dudes I've ever met, and he works his ass off. Right, you said on double Up, it's still cut throat in the Bay, right, what man, Listen, don't leave nothing in your car. Do not leave nothing

in your car. They will pop these windows so fast out here. But you know, the Barrier is a very small place. And going back to what I said, not many people have made it out here, so there's a lot of envy. It's a lot of weird energy. It's like any city. If you still live in your area and you made it, you're gonna have to deal with things. But you know, the Bay is a cutthrow spot. It's cool to see like you and Larry June guys, that Collabal one of my favorites cooks and orange juice, and

he's from the Bay as well. Like working together in the Yeah, man, I gave Larry June a lot of game. He gave me a lot of good energy. It was a good energy transfer for sure. Like he's a good dude. He brings a lot of good vibes to the table, for sure. I love Conglomerate. I was telling beat Up, we don't even realize that the homie Momz is inconcrated right now a lot of us. Yeah, he actually bro He came there the night before he went to go

turn himself in. Like me and Mazzy got a closer relationship. We bring a lot of energy out of each other. He reminds me of the Jack rest in piece to the jack. But when I used to do albags in the Jack of um, like he brought a certain kind of energy out of me, and he brings the energy out of me, and I think I do the same for him. But we recorded the that song another song before we had to go in, and we had some

chicken parmer genre and some never tried that. He was fired up on it, but he never he never tried chicken parme genre and cas pepe before that night. Yeah, we had my little my fiew meal. Conglomerates a great record, my brother Cosmo and the Hookie producer as well, And that's the type of ship I just feel like a lot of artists are running from right now. I'm not really in the catchy tunes. I want some show you

could really ride too. I saw that you said, is you're really proud of is a co champagne for lunch? You said this record is deeper than what many may think special. Now that's um. So if you listen to Hook, it's like, now there's no more stress for months and cold champagne for lunch. So when I got done with the cancer treatment, they make you do a test every three months, and it's a it's a blood test and

looks for a circulating tumor DNA. So basically, you know, you take this test every three months and it tells you whether there's some cancer stuff flowing around in your body or not. And I told the homies that didn't really quite understand. I was like, that's like if you raw a dog the random chicken Vegas and you took a test and you're you're waiting to get it back. I gonna be a little nervous, right, Except this is

a lot realer. You know you had cancer. You know you just did surgery, you know you just did chemotherapy. Is it still in your body or not? So when I got the information that when I got the new was back that it wasn't, it was like, fuck, well, at least I know I got three months without worrying about this ship finally for the first time in six or eight months. Right, So that Cole Champagne was like, it was like my first record after getting that news.

Pretty much every pretty much you're gonna have to check every three months for five years. Wow. But the more you passed, the better it looks for you. And you also appre back with we're doing a pressman forgot that it was only detection, right, you have hired a private doctor. That's how you found out. Yeah, it's weird because it stays three. So the way colon cancer works in a lot of black and browns are getting this in the

early thirties right now. So everyone should screen for this asap, Like it doesn't matter how healthy you are, trust me, the food we've been eating as fucked. So you know I was stayed three. It was about to bust you my cold on wall. But the sad thing is you

don't feel symptoms and cancer until it's too late. So if I was throwing up blood or my kidneys my side heard or whatever and whatever the other Simpsons would have been, it would have been staged for already, and it's almost impossible to really fixed all the way I did a random I was sitting there one day. I was like, Man, I got bread, I got everything I need in life. What is it that I'm missing right now?

I was like, probably get a private doctor, probably looking to my health a little bit and make sure I'm cool, because I want to be here for my kids, you know what I'm saying. And when I found this private doctor, um, he offered a test um that just came out two months prior, that test for fifty different types of cancer. And I was like, sure, I'll take it, blood tests, whatever, and he found it like that. So I think it was one of the first people that that test actually saved.

And unfortunately I didn't really fit the demographic for their target audience, UH to actually really get behind the real campaign for that test. But I went on the radio still and I told everyone about it. Was well, even if you guys don't want to use me in the platform you guys have, I'm fit to talk about this ship and where I go, because yeah, because we should know about this ship and we should be taking a ship.

It costs a thousand dollars to do that test. Motherfucker's out here buying Gucci belts and going the club and ship. You might as well lit get this test because we've been we've been getting played right. You don't know, nightmare as you talk about that too, he said, like when things change when you're closer to death, Like, what are

some of the things that you know change your perspective. Yeah, like just not allowing negativity to really affect me, no more, enjoying every single day as much as I can, enjoying the family. Put in the family first, just like I did with the forest cover. When they called, I was like, no, I'm chilling right now, Like I don't feel the pressure

I have to do that. Also, like picking your projects a little more wiser, and you know, just kind of like tying up the circle a little bit, and you know, just just really understand, like, man, this ship is really precious. You could change overnight. They could change again overnight, or a change overnight. So we're blessed to be here, I faced my biggest fear. I ain't really tripping no more. Like I'm not scared to fly anymore. I used to be scared as the fly, Yeah, and I used to

be really bad. And uh, the other day we had probably the worst turbulence we had in years, and I was sitting next to a therapist and We're just talking about life and ship and seeing a little palms all and sweating and ship. I was helping her out. You know, we're blessed to even be here to feel this ship. You know what I'm saying, Like, don't worry about it. The food weeds worse than this, Like you know what I'm saying, Like I feel way less safe driving with

my assistant. We're good. We're good right now. So they just really helped me. It's crazy he talked about being afraid to fly because you talk about those trips on Southwest Airlines. Man. See, now here's the thing. It was weird because like when I was young, I wasn't scared to fly, right, and I was flying doing my things shout to Southwest. We was on the bird with things, right,

so I wasn't really scared to fly. But when I started getting like face successful, Like when I had my baby and I started getting face and I thought there was this weird I thought, like I could get rich one day. What if I dined in the plane. I don't, I wouldn't get a chance to get rich. And it

was the weirdest fear ever. And you know that comes to some other things too, like, Um, I had the FEDS with me for a long time when I was getting off the planes at L A x D. Yeah, DA used to be waiting for me to go through my ship searched me, question me, asked me an hour and a half questions make me miss my connecting flight. Um. I went through a tropical tropical storm one time coming from Jamaica that really scared the ship out me and the stewardess gave me his anex. I think I asked her.

I said, I don't think I'm about to have a heart attack on this bitch. I knee something and she gave me something and I was all like out of it when I got to play in the feeds and pulled me when I got off to Jamaica flight. And so I think my trauma from flying was like mixed with the treblence but more about the experience with the fucking fens that ship was whacked. It was like a three year period. They're just fucking with me. Yeah, a

lot of people fucking with the weed. Man. It seems like you're really concerned with this Fedanel crisis that's going on right now. Man, you talk about it on pain like fenels trying to kill us all. Yeah, you know. Fenel was like, it's more for the people, like people don't want to do like a adderall they bought on the street, or people that want to do some coke or do some blow that they bought her, people that

want to do like his. Like a lot of people are doing drugs and don't know where the funk is coming from. And I feel like, you know, I want to get conspiracy down, but I feel like there's some group of people flooding our country with fenel on purpose. And I'm just you know, I lost my cousin too, I lost my little nephew to it. Rest in peace, you know. So I've seen a lot of people close to me starting to die from fentol and I think it's some bullshit because none of them wanted to die,

and none of them wanted to do. Fanyl was just and ship that they were taking. So I think that there's um, there's an overproduction of fanol. It's coming into the US. It's not the cartels. People are saying it's not. The cartels are pissed. There's been messages out there saying that if we find out who's lacing ship with fanol, it's a rat for everyone because you're working with our business. Because people are scared to do drugs that which, hey, look,

drugs are bad. You shouldn't sniff or putting anything in your mouth. Just stick with the mushies, stick with stick with the earth. But for the people who do want to party, because they've been doing it since before we were here, they shouldn't have to worry about dying for some fucking drug that's being made and sat here in purpose. You do much making this album too, right, Yeah, mushrooms Now, I can't do anything like that. I'll be on the

roof of head jumping off. Man. If you just micro docea a little bit, it's good from mine, it really, mushroom is good for your body. I don't know, I think too much, so I'll start tripping out man and talking to myself and pacing back and forth. And I do that sometimes too, but it's okay. Looked like Mike Tyson didn't that crowd recently, he was. He was in there talking to stuff, my boy shots with my boy Iron Mike Man. He was loaded the crap shout was

another guy you try to get attention to. Elon Musk. Yeah, I'm gonna sit down and dude, he's he's a smart dude. A lot of people are, like a lot of celebrities want to talk to him, you know, because he's one of the richest dudes and ship. I just think the dudes got some really created people around him. I went to SpaceX. I got two or SpaceX employees over there

are very forward thinking. There's a lot of black and browns in the building doing their dang young very creative, very innovative, and I think that he's the one dude breaking the barriers right now. If you think about this stuff that they're about to pull off, probably like in three or four years, you better to go up in this big spaceship, let the world orbit, and then come right back down where you're supposed to go. So no

more flying across country, no more turbulence. Right, you're gonna go up and save all kinds of gas by going up, lend the world orbit and coming back down you can get to this says something like New York to Lendon, like in like ninety minutes or some ship like that. So this I funk with that, Like we've been told by NASA that it's very far, and it's very Then motherfucker came in here and started doing all kind of ships.

I just funk with innovation, really, and you want to do some sort of cross pollination with him, and now you know, my whole goal with him was like, look, if you guys are really going to call an eye of Mars, you guys are gonna need hemp. You're gonna need cannabis if you're gonna try to put humans on Mars. Right, if that's your goal, whether it be three hundred years or three thousand years, I know some of the best nexts in the world, not just from us, from all

all my breeder partners all around the world. And we know who has the best sustainable himp, like you know, the best hemp genetics as well, And because you're gonna need that for rope trees, all that you can't just grow big as trees on Mars. You know, you don't have to get in that greenhouse and have rows and hemp to use for material. As we know how how good hemp is. So I just want to bless him with the time capsule and say this is a goot

for me and my friends around the world. Whenever you guys make it to Mars, just make sure I got a little statue with myself up there. And that's it for y'all. Y'all hold it. You guys can have the best weed. You guys have the best hemp, and people will be able to do something to keep their mind busy. Because I don't see someone going to Mars without smoking weed. Man, that's just me. Maybe I'm think it's small or whatever. But you're gonna go to a whole another planet and

build that bitch out and getting the good earth. Man. Let him put some plants by the tomato plants. Man. Let me let him harvest that good weed, clear his mind after a long day of farming and ship, you know, before going to Mars, going to Hollywood. Man, how are you acting now? Yeah? Low one theory. Man, I got my first acting role. Man, like we'll see how I do. I mean, I really want to do it. Um. Besides that, I got a scripted serious coming on on a pretty

big network. It's called packs. Um. It's about the Bay Area, about the rise of designer weed, about trafficking. It's like a real it's a real based on true events story. That's gonna be a scripted show on on on a pretty big network. I can't say which network, but kind kind of you know, based on my ship. I'll be in the writing room created by me along with some

other people. So that's gonna be dope. And I thought would be the perfect layup to start building out my media, uh you know, media portfolio, whether it be acting in films, doing short films, writing my own films, Like I would love to get that look from this big network and then have a portfolio on my own ship to follow up afterwards. That's what kind of show should I hold? What kind of content? Yeah, fans, we're gonna build some sets here. I'm gonna do a couple of shows here

and just trying to see what people want. I'm a foodie. I want to do some food stuff, not with me in it, but like I want to curry some really good cooking shows. I wanna I want to do like a like a shark Tink style show where like actually created fun with the cup o other dudes. Right, find a couple other minorities that think like me, create like

a three hundred four and a thousand dollar fund. Have people come to the show and pitch us things actually investing besides the investing part of things, actually showing like what we like and what we don't like. Let's see what the fund do. Like so season one, whereas I find out did we lose money? We make money? Who funked up? Who's the bad guy in the group? You know we're gonna kick someone? So I want to do something like that, so it shows like that. You know,

I just ship too. I like content man, Did you really lose a quartered ticket in the mail? You know? Ship? Uh? Things things go really wrong with the mail man. You know, like once once I should lose your leaves your hands. You have no you have no control of it, bro, whether whether someone yanks or whether whether it be a post office employee finding it and yanking it, whether the fees take it, hold it to see if something's going on,

whether your partner says that got intercepted and just fox you. Um, I think the show Packs will have a lot of that gut butterfly in your stomach kind of five to it because a lot of dark sh it happens in that game. Oh my god, I'm glad. I gotta deal with that. That bullshit no more, right, So this is illegal drug money. You know, it might have been all yeah, you know, based on you know, fictional events, you know, but yeah, I mean that's the good thing about Packs.

There's gonna be so much game about, like the game and the Bay Areas rolling in the South, roll in Atlanta and Houston's rolling the weekend Like a lot of crazy shit happen. Never realized to them. We so much because of banks and stuff what's found upon. So it's such a cash heavy business, right like certain banks would even allow you to you know, put bro they kicked they kicked me out of Welles, they kicked me out

of the first republic Um. What's that? What's that one bank that's super nice that takes care of all the celebrities, like a celebrity driven bank. I was in that thing for a little while. I don't know, I keep on money on the Mattress. Well, I got kicked out a lot of banks that had nothing to do with cannabis. I'm talking about from my music money, straight from iTunes first, straight from Empire to this bank account, right, not even

my touring money. My touring money was in a different How you gotta go, I'm like, but it shows for many years a check coming from Empire distribution to this account. How is that anything? We don't like what you represent, you gotta get out of the bank. So they've been hating, but when they come back around when things go federal, we're not gonna bank with none of those motherfuckers. We're gonna remember who what's cool to us, and we're going down.

I wouldn't be surprised if you have your own bank burner. I would only do it to get the picture like Mohammed Ali alive, like with that safe do it? Like yeah, Ali photograph was just sick. I finally buy a bank. Just we bought a bank and made the Canvas club already we already did that. That was pretty cool. Well, you bought a bank. Yeah, there's a bank and in heyward's an old bank. Now that's a cookie store. That's that's fun. That kind of counts. It kind of counts.

But when you're out there, you have was there a time when you had a lot of money on you was just stressed up carrying let's be so cash heavy and running around town. Hell yeah yeah, I mean before the federal so right now, of the unions except cash. You have to pay like a cool like a little amount on it. But like bro, I mean you're talking about the business is all cash, and you get to get creative on ways that I didn't move it around. Man,

you can share video games, my guy, video games. I was living in a real life video game with the ship. It's sucked up. It's very scary. It's very scary. But you know, we were were blessed to make it out of that era. And now they've got credit unions that take cash, and I can't wait to I think that show like now. So the show will cover kind of like the street side of cannabis, the medical side of canabs,

and the legal side of cannabis. And the cool thing is the legal side, just as cut throwers the street side, especially with some of these regulations and having to move cash around like that, and some of these crazy as investors and ship like that. So it gets it, get it stays rocky the whole time. It's not like, oh my god, it's legal. It's all yeah, yeah, right with a whole another animal right now, a whole another animal.

These guys are more scary than streetcasts you talk about like, um, those partnerships are kind of tough, like on the Legacy on the Gaudia album. So you dissolved another partnership. You don't even care about it at the time. Yeah, I want to say which one. But you know, it's like partnerships, man, Like you partner with someone, you you try to build something something not everyone gets the idea of, like a

long term building something for the long term. People want the brown bag right now, well now, not all the time, just a brown bag coming. And how many times, how many times you partner with someone and they're doing all kind of side deals and get all kind of bread and just pocketing and not keeping the truth to the group, And so you know that that particular partnership was like, thank God, this partnership is out of here, because it was more of a headache than a benefit to me.

And I wasn't really wanting to build up anyone like that anymore. I'm kind of like, let me just focus on my core, our core brands, my court, my core group, and stop trying to expand so much, trying to help everyone, because now everyone's gonna want to appreciate the help to know what to do with the juice and three now to keep solids. Yeah, speaking of Stout, I feel like i'd like to see the connection you have a with

Khalifa right like he's done the current album. It's like, I guess that was kind of the first like hip hop CoA sign you've got in the sensor right here. Yeah, yeah, he um. He gave me a good opportunity with Taylor Gang early on in my career, and I think he brought a lot of eyes toit table for me and we had a really good sound together to that people enjoy. We got good chemistry and yeah, man wisdom man. So I've been working in since like two thousand and nine

something like that, but never it's never switched up. It's still now that's my brother right there. Yeah. I mean, I feel like a lot of people want to group album for us from us, and hopefully it happens one day, you know, That's what people have been asking for. But I than that. Man, we've been solid since. You know, I help him with some of this cannabis stuff, and you know, he's doing this thing right now, and I think that we've both elevated each other in a lot

of different ways. Another rapper you've been connected with is Jay Z. Right. Yeah, I got opportunity to talk to him a couple of times. Yeah, you talked. You said the level up with legendary talk about some of the conversations that you guys had. You know, I just got a chance to talk to him about business. And the fact that I got a chance to talk to him

was like ship. I mean, that dude, he's a dude, and he's like the guy that we all look up to be, you know, and as a hip about partists as far as spreading your wings and and being able to like get into business outside of music. And so when I got a chance to talk to him, when he first got into his his side, you know, his dealing cannabis, like it was tright to the fact even reached out, you know, I got a chance to talk to him. It was like wow, all right, well fucking

that's wild. So we're getting there now. You know, so shot to j uh, probably like one of the smoothest, most unique dudes I've met as far as like business conversation. You know, some some artists be all over the place and don't really know what they want to do. Or he's very calculated, he's very he's very smooth. For sure, Puff is in the business. And he did he did a good move. He bought pretty pretty big assets, three of them so on the East Coast, and I think

I think he knows what he's about to do as well. Yeah, I mean I seem like you seem like you were saying the stories like be your stuff, you use other people like you seem open to, you know, welcoming to other people coming into the stuff. And look, the more people that look like us, the better, because what's out

there right now, ain't it? And the good thing is if I ever get a chance to talk to Puff right and he asked any advice about his business, I'll be able to tell him like, hey, here's the real genuine players right here that deserve that platform right there,

you know what I'm saying. So I know I could at least lead some of these bigger guys that get big assets in the right direction of you know, the real legacy players stuff like that, you definitely wouldn't And Kamer, when the Elliott made reference to earlier, you said, you remember days you thought you'll never win, right, Well, was some Why did you feel like that at that time? Life be hard? You know? I mean when I was growing up and when I was living in my dad's apartment.

You know, his apartment was on top of our restaurant, you know, studio apartment. Me and my little brother and my dad and one of the chefs all in one little space, you know, and the ship. It's just tough. And then you know, coming up and and and being involved in the ship, I would being things going wrong

was tough. And also being the underdog is tough. I said, I love it, but stuff, you know, it's like even when you get the flowers, you're so scarred from being the underdog for so long that like it's still tough, right. And so when I felt like I wouldn't make it, like I was working my ass off, I was doing everything right. Nothing would hit. It wouldn't hit, it wouldn't click, it wouldn't click. Like everything I was doing it just

wasn't working. I just remember sometimes feeling like, man, should I just really go back to just the ship I came from, shout, really risk everything again, just do what I know how to do. Or should I stick with this dream of being a real CEO entrepreneur being a clothing guy Like I didn't I didn't go to school for clothing and I didn't go school for business. I never graduated in high school. So you know, I took a big, deep investment in myself and that ship was tough.

You talk about like back in the days like ninety eight, we had a smaller circle and hitting messages like what was even though with the success and you know, the expansion, Like why do you go back and think about those days? Because it was pure you know what I'm saying. Those those dudes are my friends because they were my friends. You know. It wasn't like, uh, what can we do with burn How can how can we use what Burns built to get us on it? Like there was no

alternative motive. We're young, we're getting high, we're having fun, right, and the circle was real, like those are the guys, Like, god forbid, if I've had to do some ship today, Like someone really fucking fucked me over, I call the same dude and we joke about it. You know, we're all older now and ship, we're all out of shape and whatever, but we all know one thing. We're solid, We're real. Motherfucker's right. And so the cats you come up with, like man, like, I miss that smaller circle

because you know what's real. You know, you know who's who, and you know, to this day, I still keep a small circle. You see me with a few people like my brother calls Mom, my brother Stingy, a couple of people I would really be around, and my team that's in the building right now. These are people I allow myself to be around. But I do miss that before it was Burner days. You know, that Ship was fun. This new project, man see the Sale is definitely one

of the fun most fun listeners I had this year. Sure, that's just super real and like there's a lot of details and what I went through, and I almost didn't put that Ship on there, and I was like, man, it's a little it's kind of negative and ship my, but going back to it's it's what's real, that's what's happening. I'm actually glad that you guys even checked out the album you know, I was. I didn't expect you guys to be even looking at what I'm doing. Music business.

Music business that makes sense, but music like the fact you guys checked out and you funk with it, that means a lot to me too, because we do put a lot of effort into this music, like from like you know, the production side of it, to the mixing master, Like we really mixing master every beat, and like I see a lot of acts now, some of the biggest acts in the world. I'll get a beat folded from someone. I'll hear a tag on that beat, right, and then

someone comment but actually went to so and so. Then I'll hear the album come out like a day later and the tagle I didn't even max that beat, and it's the biggest song in the country and they didn't mix that beat. I'm like, we're sitting in We're sitting there for fourteen hours working with kicks and drums and all this bullshit, and they even makes the beat. But it's good to hear that y'all actually took a listen because I feel like the music like it's it's like

a polo shore. It's gonna sound good ten years. I think it's crazy that you have so many so much content you put out already, but I feel like this run you around kind of with Gotti, and now this record is like to me, it's bringing a lot more eyes to it, Like you put a lot of work into getting this and this, it seems like business wise, and even with the music, things are continuing to elevate. Yeah, it's gonna it's gonna keep elevating. I think the music

is gonna get like a little more interesting. Um, the kind of collapse I'm trying to put together an hour insane like insane like not even like anything that anyone would ever picture, and not even really on some rap Sure it's just on some music ship. And I think that once those kind of things will come out. I think it's gonna be big. I'm gonna put in the universe right now, and I hope I don't blow my load, and it's probably the worst thing I could possibly do.

I'm just gonna put it out there. But me Eric about doing Bob, we were talking about doing something right now and just on a just on a on a song you're talking about the Grateful Dad, But I do and burn like that's just a total different vibe that no one's ever gonna How would that even sound? How how would that record sound right now? Who knows? Hopefull

you get a chance to hear that. Mother this just because I feel like you always talk about, you know, your passion as an artists, but you also have that sort of a and our side. I feel like that's really like also part of you. I'm gonna get into that, like if um, you know, when I decided to put down to the mic officially, which every artist says they're gonna do it, never does it say that. But when I get bored of actually like putting full projects together, I really want to. I want to air on our

Mamzy album bad, real bad. I really want to get with Massy and do a whole project. I want to an our Whiz album really bad, really bad. I can see you do the Callet type ship. I guess you really just put artists together in different slots in the whole situation because we've been doing this so much. When you when you got forty seven bodies of music and you have to fill in these gaps and you're doing group albums, you understand like, who would sound good on this?

Who wouldn't sound good on this What would be different for this artist? Just if you take this artist like and put them on a sample beat, how would that sound like? When I took down South artists and put them on sample beats, it sounds so sick alone was ever doing that? There was all rapping on trap beats like that. So I feel like we we bring some cool ship to the table. How do you look at the state outside of your music, the state of hip hop right now? Do you feel inspired the things that

stand out to you? I feel like the biggest problem with hip hop is probably like how fast things move. Like you drop something and it's cool for like three days and then people are just moving. So I was saying it's lasted a little longer, but that's just you have the tap would change. I think the biggest problem with hip hop is to stream ship. They got paid

more for that ship. It will make no sense that stream of ship don't make no sense business lass like they I missed the day is when I would go to City Hall Records and drop off ten thousand physical albums and get paid five dollars the album and get my cash. Mis I'm miss cash every time I get it out, played with it extra long. I just sit there with it. I'll pay with it, you know what I'm saying. But how the treat you like a criminal

when you pull up with cash? Ye? People spent to be tipped anymore like casts like its I'm just like I'm old school. I keep it. I keep a little sticks and the back pocket for musical As you said that also on Twitter, you said that you love that you never switch your style, your sound for new trends.

That's the biggest flex. Yeah, I ain't doing that because a lot of people do do that, especially like when you get when you get on a record with someone else, like people will switch their whole ship up just to try to please an artists not people want to hear me from me right, And I've seen a lot of artists try a bunch of different things and get lost. And I think I blame that on the labels. A

label tell someone this ain't it. How are you gonna tell someone just went to spend all the time making some music, which is they're creative, right, they're creative process to make something that that's not it. I've never had no one tell me that, So maybe I'm played myself. Maybe I didn't, But my my biggest flexes, I've stayed true to me. I've never switched up my style. I still wear baggy ass clothes. I still sag. I still don't give a funk, you know what I'm saying. Like

I still wrapped away. I was coming into a little smoother delivery and and the same same purpose behind every project. That's why I love to sell. Even though you have the chip on you showed up, which I enjoy. It has a real cool vibe to it, you know. Yeah, Because even I'm mad these guys in Player, we could sit down and figure it out. What I'm saying don't come from me. They expect me not to do nothing.

But I'm gonna talk to my ship like a player though, because I feel like when you're going to rant, nothing really gets hurt. I agree. You can play as Cooks and Orangees. That's the first song, and then you and Larry reunite for that sequel. Maybe were you at Larry come pull up to this is not? Yeah? Now, we we talked about doing something because when we dropped that, we didn't really get a chance of what happened? Was

it COVID? It was COVID. It came out during it came out during COVID, so we didn't really get a chance to do like a merch clap and a proper drop, like we don't really run that bishop like we were supposed to. And we did it so fast. I think me and Larry talked about doing something else. Yeah, and no notice before we get out of here. You know, we had seat the sale. Probably that that was guiding he had what's up with the Mafia? Yeah, So I like to do if you look at my ship, I

do my thing like in Trio. So I did be like draw season one, Draw season to job season three, they'd be like, you know, l chivo la plaza and what was the other one there was? There was another one that was like themes on the Latin side, right, So with the Mafia series, it was it was Russ Buffalinoy, sister Roll and then Gotti and I ended Gotti. I ended the Mafia series like with the Best Way Possible. Unreleased audio of John Gotti Senior that was unreleased that

was from wire taps. So when I met John Jr. We just we hit it off. We became good friends, and he told me for this album What would make this album special is me taking some wire taps to my father no one's ever heard, and let him kind of you know, be a part of the project, you know, through interluding stuff like that. I was like, wow, So he actually brought surveillance tapes and ship like that. We ripped the audio from that. So, um, that was like

the strongest way to end the Mafia series. Now we're on the Weed series. You know, from C to sale. You know what's gonna be the next one? Probably be two more, you know what I'm saying. Probably me and Be Real will come with one on some Weed ship. I'll be like our fourth album together. Um. But yeah, I like I like the trios. I like it's like some E. P M D type ship. Yeah, it's like run. Now we're in the Mafia vibe. So I'm gonna run this vibe right now, and now we're back in the Weed.

When we're back in Weed world, all right, slicking Vester talk this and that, business deals and you know, maybe to Be Real album will be more focused on just big high iTunes. You know, I don't know, but that's how I like to do. Split it up cool and I'm gonna see you at Cookies Christmas. Yeah to Novo. This is my first time doing Cookies Christmas in l A. I think we did have like nine or ten years straight in the Bay sells at every time at the Warfield.

I've known l A has been really really supportive on on the streaming side of the things. They've been one of my biggest fan basis. So the goal is to do it this year in l A and then next year do the Barrier in l A. So the Bay don't hate me. What's your aspect from the show, you know? I like to just provide a good experience for the fans. We come out, we get super high, always bring out a big guest. Um. I brought out a lot of big guests. UM. I don't know what I'm gonna bring

out this yere. I don't know if it's gonna be like more like my entourage, like intimate, like people are really really funk with im. It brings someone super big out for them. But whatever it is, that place is gonna be extra foggy, and if you don't smoke, motherfucker, you float out that big, really really float out. Cookies Christmas for sure float on top of the forms list. Every year. Man on a big cloud, dressed like Santa Claus rich rapper list and everyone's gonna want to see

me at Santa Claus this year. What's your gifts up? Well? Thank you for saying the MS man. Appreciate you, Yes, sir, appreciate you coming all the way out here to give a flying right back man and out if you want to flow home, I got something. Just got a lot of hash in too for the people saying he even hit it that hard. This is full of hash J right here. This is one of them big J. So yeah.

See the sale podcast. Yes, rapp rator is The Interval Presents original production from hyper House, produced by Laura Wasser, Hosts and producers Elliott Wilson and Brian b. Dot Miller. From Interval Presents executive producers Alan Coy and Jake Kleinberg, Executive producer Paul Rosenberg, editing his sound design by Dylan Alexander Freeman, Recording engineer Yoshi Rodriguez. Special thanks to Charlie Jenkins, Tammy Kim and Jasmine Sanchez, Kaz Benny Blanco and Young

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