Radio's new interactive tool, Radio was looks up, Who really knows their Audience - podcast episode cover

Radio's new interactive tool, Radio was looks up, Who really knows their Audience

Aug 04, 20204 minSeason 1Ep. 124
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Episode description

Commercial Radio Australia and Edison Research have joined forces to create a new interactive marketing tool that's designed to boost radio sales, Standard Media Index figures show that Radio was showing promising signs of recovery in the half of FY21 before the Victorian lockdown, Do Radio and other content creators really know their audience asks Radioinfo Editor Peter Saxon in his latest analysis.

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Radio's new interactive tool, Radio was looks up, Who really knows their Audience | Radioinfo Podcast - Listen or read transcript on Metacast