1545: Magic Christmas launch - 2018
Nov 30, 2018•7 min•Ep. 1545
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Episode description
On 30th November 2018, the principal Magic service flipped format to all-Christmas songs. Whilst several AM stations had dipped a toe in the water, or new or existing digital offshoots had gone totally Christmas in recent years, this was the first time a major existing FM (in London) music brand had switched formats.
Thoughts on my blog.
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