GenAI Is Attacking Trust

This is Radiologic, the show about digital identities, the people behind it, the tech behind it. 0:06 0 minutes 6 seconds And in each episode, we'll cover what works, what doesn't, and what's next. 0:10 0 minutes 10 seconds Let's dig into it. 0:29 0 minutes 29 seconds Welcome to Radiologic, the monthly podcast where identity magically makes a difference. 0:36 0 minutes 36 seconds I'm joined today by Matt. 0:38 0 minutes 38 seconds Matt is from Unrelated Matt, tell me about yourself and who's unrelated. 0:45 0 minutes 45 seconds Me, Matt Harris and Toby Harris. 0:46 0 minutes 46 seconds And we are unrelated even though we have the same surname. 0:49 0 minutes 49 seconds So we kind of came together with a sort of production background, but then we've kind of merged into, into using AI over the last. 0:56 0 minutes 56 seconds I mean, I've spent sort of eight, the last 18 months kind of really getting into AI, generative AI stuff. 1:02 1 minute 2 seconds Obviously, that's why why I wanted to talk to you on the podcast because as you probably know as well, social engineering is one of these really big hurdles out there. 16:18 16 minutes 18 seconds Yeah, I would think so, yeah. 16:21 16 minutes 21 seconds I mean, the, the voice cloning is is quick and yeah, I mean, there's literally just sound waves, right. 16:27 16 minutes 27 seconds So how, Yeah, how do you secure sound waves? 16:30 16 minutes 30 seconds I don't know. 16:31 16 minutes 31 seconds On, on YouTube, there's been an explosion with these AI generated talking heads that discusses, you know, various things. 16:40 16 minutes 40 seconds One of them that comes to mind is, is what's going on with silver at the moment? 16:44 16 minutes 44 seconds And there's this Asian guy as he calls himself John AG. 16:50 16 minutes 50 seconds It's, it's clearly AI generated and you can tell it's, it's a bit clunky, but content is, is on, on on point. 16:59 16 minutes 59 seconds And is that, do you think we're going to see more and more of that type of synthetic content? 17:07 17 minutes 7 seconds Yeah. 17:07 17 minutes 7 seconds I mean, I, it's funny, actually, I, I watch one, there's one called Doctor Julia McCoy. 17:11 17 minutes 11 seconds And she's an AI expert and she has her, she does sort of three or four podcasts a week and she has a clone, her AI clone. 17:18 17 minutes 18 seconds And and she said, this is my AI clone. 17:20 17 minutes 20 seconds And she wears the Star Trek Doctor McCoy blue shirt to represent that she's, you know, this AI avatar. 17:28 17 minutes 28 seconds But she shows you how she did it, how she made this claim. 17:30 17 minutes 30 seconds And I watch her because, like you say, the content is great. 17:33 17 minutes 33 seconds And I don't care that it's not really her. 17:35 17 minutes 35 seconds It looks like her. 17:36 17 minutes 36 seconds It's shot in a podcast studio like this. 17:39 17 minutes 39 seconds And it's, it's amazing. 17:40 17 minutes 40 seconds And I think, yeah, I mean, people say, oh, you don't want to want, you know, she's not real. 17:46 17 minutes 46 seconds It's not really her. 17:47 17 minutes 47 seconds But I don't, I don't really see that anymore when I watch her. 17:52 17 minutes 52 seconds I don't really think that because the content's great. 17:55 17 minutes 55 seconds So you don't care. 17:55 17 minutes 55 seconds That's essentially what you're saying. 17:57 17 minutes 57 seconds No, no. 17:59 17 minutes 59 seconds So, so if we're if we're wrapping this up with some kind of recommendation to people, should they continue posting, living their social media life, or should they be more conservative? 18:11 18 minutes 11 seconds I'd be more conservative. 18:14 18 minutes 14 seconds I think I would. 18:16 18 minutes 16 seconds That's me. 18:17 18 minutes 17 seconds I'd be much, much more wary of it. 18:22 18 minutes 22 seconds I think with that in mind, we need to think about what we put online. 18:30 18 minutes 30 seconds The moment you put your voice out there, as we've heard from that, that could be used against you. 18:35 18 minutes 35 seconds You can clone that voice and you can create an avatar that can be used to tricked and, and the past experiences that you can find in media shows that it's very easy to trick people and trust is often the first thing that gets breached. 18:50 18 minutes 50 seconds And that is also part of the blighter identity problem. 18:54 18 minutes 54 seconds And with that, Matt, thanks for joining the podcast. 18:57 18 minutes 57 seconds I really appreciate getting some of your insights. 18:59 18 minutes 59 seconds Thank you. 19:00 19 minutes You owe me a beer.