Peter 'Flip' Filipovic - Jetty Road
Summary
Peter "Flip" Filipovic, leveraging 25 years of CUB experience, shares insights into his recent acquisition of Jetty Road Brewing. The discussion delves into Jetty Road's strategy to capture discretionary craft taps and strengthen its regional presence on the Mornington Peninsula. Flip also provides a broader perspective on the Australian beer market, addressing the decline in traditional beer consumption, the rise of RTDs, and the financial pressures and evolving definitions within the craft beer sector.Episode description
This week I speak with Peter Filipovic, who is part of a consortium that has purchased Jetty Road from Might Craft.
Peter, or Flip as he’s better known, is something of a white whale for me. He spent 25 years with CUB, finishing as CEO and - in that position - was high on my list of people I very much wanted to interview. Today I get me chance.
We have a great conversation about his decision to get involved in the purchase of Jetty Road, as well as his confidence in the market that led to it. We discuss a lot about the role of craft and whether small breweries should tackle the majors had on.
It’s a great chat with someone who knows that industry better than most.
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