Beer is a Conversation: Lachy Crothers

This weeks Beer is a Conversation is with Lachy Crothers, head brewer at Brisbane’s Ballistic Brewing.

Regular listeners will know that freshness has been recurring topic on the podcast channel and so when Ballistic released a beer with a ‘Dead by’ date, our interest was immediately piqued.

The Sleep When You’re Dead range, is a series of one-off hop-driven limited releases which are launched with a two month best before date that the brewery calls a ‘Dead By’ date because after that date passes they retrieve any unsold beer from trade. It’s a gutsy move and one that cynics may say is about marketing, but it also carries a strong educational message about how long some beers can sit on shelves and still convey the brewer’s promise of quality.

Enjoy the conversation.