Adam Ferrier - Redux

This week we jump into the wayback machine to talk a little bit about beer branding.

This is a redux version of a conversation we had back in 2015 with consumer psychologist, Gruen Transfer panellist and award wining ad man Adam Ferrier.

We've talked a little in recent weeks about the Reschs Appreciation Society and the power of brand and why brands have a deeper appeal than just products. This is a fascinating chat about that power and our ability to lie to ourselves about a product to create an image of who we want to be to ourselves and to others.

We've referred to this podcast a few times of late and thought today was an opportune time to replay it. We apologise for the quality of the audio but insist it's worth the listen. The usual Beer is a Conversation episode will be out tomorrow.

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