This is the Perfect Negotiation

As Thoughtful Real Estate Entrepreneurs, we only propose deals that are mutually beneficial—win-win’s for both buyer and seller…right? Yes, that’s true, but this brings up a very important point. Just because we only propose mutually beneficial solutions doesn’t mean that we frame the conversation with the seller as being “mutually beneficial.” In this episode, Jeff explains that the perfect negotiation is one that does indeed result in a mutually beneficial transaction, but without ever focusing on the buyer’s win at all.