Customer Experience #11: Core Competence – Product Knowledge

In today’s podcast, Michael Byrne looks at the first of the seven defined core competencies for sales people: Product Knowledge.

“The key to producing a great customer experience is taking product knowledge, knowing who you’re going to have a chat with and finding out what that person is interested in.”

The challenge for a sales team is to take marketing or technical information and incorporate it into a sales strategy that can address the customer’s needs. Using practical examples, this podcast explains how Product Knowledge, and the way it is interpreted when dealing with different customers, is at the core of good Customer Experience.

Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.

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