Send us a text In this episode, Andi and Tori dive into the crucial role of email marketing in business growth, offering five key strategies to enhance your email list: utilizing lead magnets, hosting events, offering exclusive content to subscribers, strategic product launching, and fostering industry collaborations. They underline the importance of delivering high-quality content and fostering innovation in your marketing efforts. Plus, Andi and Tori discuss the advantages of partnering with i...
Sep 03, 2024•42 min•Season 3Ep. 3
Send us a text In the most recent episode of the “Quilting on the Side” podcast, our hosts Andi and Tori sit down with Dara Thomason for an engaging interview. Dara shares her journey from professional quilter to weight loss and life coach, emphasizing the importance of creativity, mental tools, and self-care. She discusses her coaching business, balancing marketing, and overcoming objections in the weight loss industry. Dara Tomasson shares her journey of transformation and empowerment through ...
Aug 27, 2024•53 min•Season 3Ep. 2
Send us a text In this episode of "Quilting on the Side," hosts Andi and Tori share key strategies for developing a successful entrepreneurial mindset, essential for anyone in the quilting business or looking to make an impact in their field. They highlight the importance of risk-taking, innovation, and navigating through uncertainty as fundamental aspects of building a resilient entrepreneurial spirit. The discussion emphasizes the need for proactive steps, leadership, and the continuous cycle ...
Aug 20, 2024•33 min•Season 3Ep. 1
Send us a text We get curious about the tools that other quilter use, so we ask every guest about their favorite notions! The answers give us great ideas for useful items to incorporate into our own creative process Enjoy this recap of our Season 2 guests and their favorite notions. Support this podcast by shopping with our affiliate link to Fat Quarter Shop. https://shareasale.com/r.cfm?b=929603&u=2757933&m=68500&urllink=&afftrack= Find links to all products at https://quiltingo...
Jul 02, 2024•12 min
Send us a text In this final episode of Season 2 of Quilting on the Side, out hosts Tori and Andi share a quick recap of all their guests from this season. This season has covered a wide range of topics, including planning and reflection, personal and business milestones, different business models, teaching and learning, and launching products. Every guest has shared their experiences and insights, providing valuable lessons for quilting side hustlers and entrepreneurs. Andi and Tori, also discu...
May 21, 2024•27 min•Season 2Ep. 19
Send us a text In this episode of Quilting on the Side, host Tori takes the podcast on the road with her to H&H Americas! She spends time doing rapid fire questions with seven amazing special guests and gets some surprising answers from each one. Interview questions What color do you struggle with including in your quilts? Yardage or Precuts? Favorite Notion? Who is inspiring you right now? What's the most rewarding part of your business? How many quilts are in the room with you right now? S...
May 14, 2024•46 min•Season 2Ep. 18
Send us a text In this podcast episode, hosts Andi & Tori discuss Tori’s preparations for attending the H&H Americas trade show. She shares details about the show, her planning process, and her goals for the event. She emphasizes the importance of planning ahead, conserving energy, and having merchandise as marketing tools. There is also some discussion around her strategies for taking notes and documenting her experiences at the trade show. Takeaways Planning ahead is crucial when atten...
May 07, 2024•35 min•Season 2Ep. 17
Send us a text In this episode of Quilting on the Side, hosts Andi and Tori chat with their guest Ashli Montgomery about her journey as a quilter and author. Ashli discusses her diverse interests, including her writing career and her non-profit business, Quilt to End Alzheimer's. She explains how she balances her various pursuits and the importance of time blocking. She also shares the inspiration behind starting Quilt to End ALZ and the different ways people can get involved. Plus Ashli discuss...
Apr 30, 2024•59 min•Season 2Ep. 16
Send us a text In this two part episode, Tori and Andi interview Julia Wachs, a quilter and pattern designer, about her recent successful launch of a Row of the Month program. Julia shares her background in foundation paper piecing and her goals for the launch. She discusses her marketing strategies, including email and social media, and the collaborations she formed with quilt shops. Julia also talks about the challenges she faced in customer service and her plans for future projects. Then in p...
Apr 23, 2024•49 min•Season 2Ep. 15
Send us a text Darla Hall shares her journey in the quilting world, from learning to quilt as a child to starting her own long arm quilting business. She discusses the transition from quilting as a hobby to turning it into a business, and the various components of her quilt business, including teaching classes and creating online content. Darla also talks about the challenges and rewards of sharing her favorite hobby with her daughters. Throughout the conversation, she emphasizes the importance ...
Apr 16, 2024•41 min•Season 2Ep. 14
Send us a text In this engaging episode, Andi and Tori delve into the crucial role of Key Performance Indicators (KPIs) and metrics in assessing the vitality and success of a quilting or craft business. They clarify the distinction between revenue and profit, highlighting profit's paramount importance as a business health indicator. The conversation further explores the concept of return on investment (ROI), emphasizing the need to account for indirect costs when calculating ROI. The hosts exami...
Apr 09, 2024•39 min•Season 2Ep. 13
Send us a text In this week's episode, Lyric Montgomery-Kinard shares her quilting adventures, from traditional quilting to art quilts and teaching with our hosts Andi and Tori. She discusses the benefits of teaching as a way to travel and have a flexible career. Lyric also talks about the challenges of teaching online and the importance of owning intellectual property. Lyric offers insights into finding one's voice as a quilt artist and the pros and cons of writing a book. She concludes with ti...
Apr 02, 2024•1 hr 1 min
Send us a text In this episode of Quilting on the Side, Andi and Tori discuss the power of collaborations in growing a quilting business. They explore different types of collaborations, such as summits, podcasts, Instagram collaborations, and blog hops. The hosts emphasize the importance of finding collaborators with similar goals and values. They also provide tips for starting a collaboration, including presenting value to the audience and reaching out with a clear purpose. The conversation hig...
Mar 26, 2024•44 min•Season 2Ep. 11
Send us a text In this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her collaborations with other quilting companies. Kris emphasizes the importance of un...
Mar 19, 2024•1 hr 4 min•Season 2Ep. 10
Send us a text In this episode, Andi and Tori dive into e-commerce platforms, with a spotlight on Etsy and having your own site. They chat about kicking off their businesses on Etsy, what was great about it, and the not-so-great parts. They also touch on how crucial customer service is and the tricky bits that come with it. Then, they switch gears to talk about picking an e-commerce platform and what you should keep in mind. They wrap up by stressing the need to drive traffic to your site and gi...
Mar 12, 2024•39 min•Season 2Ep. 9
Send us a text In this week’s episode, Becky Campbell joins our hosts Andi and Tori and shares her journey into quilting and how it evolved into a successful business. Becky's business began with designing and selling quilt storage sleeves. She then developed innovative applique techniques and started teaching. She also ventured into pattern design and published two books. Becky discusses her marketing strategies and favorite tools, as well as recommended classes and courses for aspiring quilter...
Mar 05, 2024•57 min•Season 2Ep. 8
Send us a text This episode of Quilting on the Side explores the process of launching a product or service in the quilting industry. Andi and Tori discuss the different phases of a launch, including the pre-launch period, the actual launch, and the post-launch follow-up. They provide insights into the activities and strategies involved in each phase, such as surveying customers, creating content, and utilizing affiliates. This episode offers valuable guidance for quilters looking to successfully...
Feb 27, 2024•51 min•Season 2Ep. 7
Send us a text In this episode of Quilting on the Side, our podcast hosts, Andi and Tori, sit down with Sherri Noel from Rebecca Mae Designs who shares her journey in the quilting business, starting from selling mittens to writing quilt patterns. She discusses the popularity of block of the month programs and how she built her following through blogs and collaborations. Sherri also talks about her quilting cruises and retreats, where she combines culture, creativity, and wellness. She shares the...
Feb 20, 2024•58 min•Season 2Ep. 6
Send us a text In this episode, Tori's husband Ryan joins the podcast to provide a family perspective on supporting a small business owner. Ryan shares his experience as an entrepreneur himself and how it helps him understand Tori's journey. They discuss the pros and cons of having a partner with a side business, including the startup costs and adjustments to routines. Ryan also talks about the impact on their family and the importance of supporting each other's hobbies and passions. They touch ...
Feb 13, 2024•35 min•Season 2Ep. 5
Send us a text In this episode, Andi chats with Julie Loma from Off the Wall Quilt, discussing her transition from quilt hobbyist to quilt business owner. They delve into Julie's coincidental journey into quilting, her experiences in vending at quilt shows, and her passion for business growth and customer success. The conversation highlights how Julie manages different facets of her business, including the creation of custom rulers and templates, puzzle design, and vending at quilt shows. Strewn...
Feb 06, 2024•44 min•Season 2Ep. 4
Send us a text In this episode of 'Quilting on the Side', Tori & Andi share tips on transitioning from quilting as a hobby to a serious business. Important steps discussed include setting up a legal entity, establishing a business bank account, preparing for sales tax obligations, and starting an email list. They also emphasize the importance of separating personal and business personas, particularly on social media, to create a cohesive brand image. Takeaways Transitioning from a hobby to a...
Jan 30, 2024•25 min•Season 2Ep. 3
Send us a text In this episode of 'Quilting on the Side', co-hosts Tori and Andi talk with special guest, Brandie Nelson, about her journey as a long arm quilter and the business she started around her passion. Brandie shares her unique experience of transitioning from cross-stitching to long arm quilting. Brandie shares strategies on managing customer interactions, deciding pricing, marketing techniques, and efficient business models based on volume rather than profit margin. She also mentions ...
Jan 23, 2024•55 min•Season 2Ep. 2
Send us a text In this episode, Andi and Tori discuss the importance of setting goals in your business. They emphasize the benefits of working with shorter timeframes for business goals and planning around big events and launches. They also discuss the importance of setting realistic revenue goals and focusing on goals that you can control. They provide tips for reflecting and dreaming for goal setting, as well as curating and measuring goals. Finally, they discuss the importance of rewarding yo...
Jan 16, 2024•50 min•Season 2Ep. 1
Send us a text We asked all our guests to share their favorite notions and quilting tools that they cannot live without. In this recap, we have compiled all the answers from our Season 1 interviews. Do you agree with these choices for indespensible items? Please share in the comments what your favorite quilting notion is! You can find most of these items at your local quilt shop, or purchase online with our affiliate link to the Fat Quarter Shop. https://shareasale.com/r.cfm?b=929603&u=27579...
Dec 19, 2023•9 min•Season 1Ep. 19
Send us a text S1E18 Woo Hoo! Episode 18 - it's been an amazing first season for the Quilting on the Side podcast. Andi and Tori share the highs and lows of starting and producing a weekly podcast focused on the quilting industry. We'd love to hear who your favorite guests were and what topics we should tackle next. Find us online at http:quiltingontheside.com Support the show If you want more support with your quilting business, make sure to hit follow....
Nov 21, 2023•29 min•Season 1Ep. 18
Send us a text Nancy from Patchwork Breeze talks to us about her quilting journey, that started by using cardboard templates before rotary cutters came on the scene. Today she designs both patterns and fabrics using computer software. You will be inspired to keep chasing your dreams, even if it takes decades! You can find Nancy at http://www.patchworkbreeze.com/ Support the show If you want more support with your quilting business, make sure to hit follow....
Nov 14, 2023•50 min•Season 1Ep. 17
Send us a text S1E16 Take a deep dive into social media strategy as we discuss our hits and misses. Tori and Andi have been actively promoting their quilt businesses online for years and in this episode they share some tips and tricks to find and engage with your audience. Leave a review or comment and let us know your favorite socail media platform. Support the show If you want more support with your quilting business, make sure to hit follow....
Nov 07, 2023•33 min•Season 1Ep. 16
Send us a text S1E15 We are thrilled to chat with Beth Ann Williams about her quilting journey and how she approaches the business side of things. In this episode, you will hear about her "grandma of the heart," the impact of a viral video and how to love social media. Successful quilt businesses develop a strong community and we are so happy to have Beth Ann as our new best friend. Learn more at https://quiltingontheside.com Support the show If you want more support with your quilting business,...
Oct 31, 2023•53 min•Season 1Ep. 15
Send us a text S1E14 We have discovered that a key element in pricing your offers is the desire to have a thriving business. Listen to our conversation about setting prices to discover how we find that sweet spot that allows us to feel good about what we charge for things like workshops, lectures, longarm services and even selling finished quilts. Learn more at https://quiltingontheside.com/ Support the show If you want more support with your quilting business, make sure to hit follow....
Oct 24, 2023•53 min•Season 1Ep. 14
Send us a text Meet Marlene, the owner of K.I.S.S.ed Quilts who has a darling fabric shop in Grand Coulee, Washington. Marlene started as a longarm quilter and expanded to teaching and selling fabric. In this episode, she explains her growth from a weekend quilter to a shop-owner with plans to expand. You will hear all about her pattern design process and block of the month program along with tidbits about social media marketing and quilting for show. Get a peek at her shop when you watch on our...
Oct 17, 2023•55 min•Season 1Ep. 13
