The 'incestuous' publishing trick that's making you buy books
Mar 24, 2025•11 min
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Episode description
When you’re looking for a new book, are you ever swayed by the little quotes on the front cover? They might say “Unputdownable!” or "Obsessed!” and they can help books become bestsellers. But one US publisher thinks this “incestuous” practice needs a rethink. Author and radio host David Marr drops by to explain.
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