June 13, 2010

ENTREPRENEUR - This week our guest is EYAL FELDMAN. In 2002, Eyal Feldman took his $5,000 investment and set out to create a great personal lubricant. He found his answer in a product he termed "Boy Butter." It became an instant nationwide hit and has steadily gained mainstream appeal, earning the brand coverage in places such as: "Saturday Night Live," "Tonight Show" with Jay Leno, "MadTV," Comedy Central's "Daily Show" and "Talk Soup" on E! Eyal Feldman is not just the creator. He is also the face of the product, gracing most of "Boy Butter's" advertisements, commercials and various radio outlets around the globe. Today, "Boy Butter" is still a one-man show and is now sold in retail stores and online retail stores including: "Walgreen’s" and "Amazon.com."