Puffer jackets: The price of staying warm

Puffer jackets have been worn by outdoorsmen, rappers, the military, luxury shoppers, and—eventually—everyone. Today, the market is still heating up. But as puffer jackets are worn by more people around the world, the difference between high- and low-end options can be increasingly difficult to parse. Are North Face jackets worth their price tag? Does "puffiness" automatically equal warmth? What do puffers from Prada and Uniqlo have in common? Sponsored by Alumni Ventures Photo by Eric Helgas; styling by Alex Citrin-Safadi Transcript: https://qz.com/2118817