Getting the Voice of the Customer
Episode description
Before we can link customer needs to design, production, and service of our products, we need to listen to and understand the voice of the customer. We review 6 common VOC collection strategies, and talk about their pros and cons. We also discuss an affinity diagram process, which may help our team organize all of the data to get to customer needs.
Visit the podcast blog for a transcript and extra links and citations.
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About me
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations optimize their engineering processes and team perform...