What pivoting looks like to a full-serve breakfast chain

QSR Uncut

Nov 03, 2020•40 min

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Episode description

Everyone got hit hard by the COVID-19 pandemic, but full-service chains were especially rocked by losing dining rooms. And with a huge shift in daypart activity due to millions of Americans working from home, breakfast concepts also felt the effects of the pandemic more acutely.
Suffice to say this year hasn't been particularly kind for full-service breakfast chains. But Famous Toastery, a Charlotte, NC–based breakfast, brunch, and lunch franchise, hasn't given up. The brand successfully adjusted to off-premises business while doubling down on its core brand principles. Founder and CEO Robert Maynard joins the podcast to talk about Famous Toastery's pivot, how it's changed the brand for the long term, and why he's not giving up on dine-in business just yet.

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