The Purpose-Driven Mission of Tacos 4 Life

Cofounder Austin Samuelson joins QSR editorial director Danny Klein to discuss the background and ambitions of Tacos 4 Life, a brand ranked among the hottest fast casuals in America this year. The chain isn’t just a growth vehicle—it’s helped raise over 28 million meals for children in need worldwide. Samuelson shares how Tacos 4 Life operates its mission-based business model, what changes it has implemented over the years, and what exciting new innovations to expect as the brand continues to grow nationwide.