Smashburger's president on the better-burger chain's digital transformation
Episode description
For many, the COVID-19 pandemic has been an opportunity to take a step back and reflect on life, to reassess what we’re doing and where we're going. That's been very true of restaurant companies, which have taken the opportunity to think more about their operations, their service, their menu, and their plans for the future, and for many, to use that reflection to reimagine their business model.
Smashburger is one of those companies that has undergone a transformation in the last year, one particularly focused on digital tools. President Carl Bachmann joins the podcast to talk about Smashburger’s digital transformation, how drive thrus and curbside cubbies factor into its new business model, and how a planned hub-and-spoke model will help it score new real estate that it previously couldn’t access.
This episode is brought to you by Blount Fine Foods.
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