Reinventing Your Brand Identity, with Rusty Taco President Dan Smith
May 29, 2025•39 min•Season 1Ep. 182
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Episode description
This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice.
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