Krystal’s Mission to Win Back Customer Loyalty

Bankrupt to bankrolling: One of America’s oldest fast-food chains is back on the offensive with a new marketing direction, double-digit sales growth, and plans to hit 500 locations by 2027. And it all starts with the message. CMO Casey Terrell and Jon Greenlee, SVP of sales and marketing at Sparkfly, join QSR editors Danny Klein and Ben Coley for a wide-ranging and freewheeling talk about how Krystal is leveraging new technology to innovate and improve its customer experience, from 2 Chainz to beyond.