How Jack in the Box changed its marketing message

We're continuing with our series of mini episodes helping restaurants through the coronavirus pandemic. With input from operators, vendors, consultants, data analysts, and more, these mini episodes will facilitate incredibly important conversation on how we can collectively survive the coronavirus crisis.
Next up: Adrienne Ingoldt is chief brand and experience officer at Jack in the Box, a national chain known for its irreverent personality and humorous marketing campaigns. She joins the podcast to discuss how the company pivoted in this serious season, how it's learning on the fly in the digital sphere, and how marketers will likely change permanently in the wake of the COVID-19 outbreak.

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Have feedback or interview suggestions? Email us at sam@qsrmagazine.com.