[Freeze Frame] Freddy's Scott Redler

QSR Uncut

Aug 13, 2019•20 min

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Episode description

The cradle of fast food is... Wichita, Kansas? Indeed, the breeding ground for both White Castle and Pizza Hut is also the hometown for one of the most exciting fast-casual burger concepts around: Freddy's Frozen Custard & Steakburgers. The brand, launched in 2002 by Bill and Randy Simon and Scott Redler, was only supposed to be a family-friendly one-off in Wichita, but it quickly became a smash franchise success and has since grown to around 350 locations and nearly half a billion dollars in annual sales.
In this conversation with QSR editor Sam Oches, Redler details Freddy's growth and how the company has modernized even as it serves a healthy dose of timeless Americana.

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